Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not.

1. Ambush Marketing and the Advantages
Attached with it
Marketing has always evolved and new ideas fit into
the term to make it more impactful. Present day
technology has also given wings to the term and
people resort to every promotional tool to ensure that
their product is showcased amongst the target
audience. Ambush Marketing is also one such tool in
which the advertiser uses other’s campaign to promote
their own products. though this may sound unethical
but in reality it is not. It is a common practice
happening around us. For example, an
event/concert/exhibition may be going on in an
auditorium and another company promotes their
product in the outskirts of the premises. this type of
campaigning is synonym with Ambush Marketing.

2. Some of the advantages of Ambush Marketing are:
 Little or no cost involved
It is an extremely cost-effective way to advertise the
product and make it known amongst the target
audience.
 Brand image can be improved
As the company gets involved with a superior brand
which is marketing or promoting its product, the
respective company also gets recognized as a reliable
brand. It can be helpful to improve the image of the
brand which may not be considered very well by the
public.
 It can bring profitable results
It definitely can yield good and profitable results for
the companies which bank on other brands. As they
spend little for the advertising of their service or
product; the returns may be higher in comparison.
Guerrilla Marketing is promoting the brand in the
public places with little or no money. Ambush
Marketing is a type of Guerrilla Marketing. Shopping
centres, parks, beaches are some of the common spots
where Guerrilla Marketing can be witnessed by the

3. people. several tactics or techniques can be utilized to
install direct contact with the customers. this direct
communication yields direct feedback which is very
helpful in making improvements. It is a different, yet
impactful manner to establish direct contact with the
customer.
The three pillars which make a Guerrilla Marketing
strategy work are:
 Time
 Creativity
 Energy
What is Branded Entertainment?
It is a new concept of advertising which means to make
use resources to communicate message by integrating
the content with entertainment content. It happens in
media like TV shows, video games, or movies. The
brand gets a platform to connect with the audience in
an engaging manner.
Ice Factor is an Experiential Marketing agency which
focuses on using creative tactics to promote the
products and services of the clients. the company has
an amazing team of experts who have proved that
creativity never fails. They have designed and achieved

4. success by conceptualising campaigns in an effective
and engaging manner.
Contact Us:
11 West Main Street, Suite 304 Carpentersville, IL
60110
Phone: +1 (847) 844-0814, +1 (630) 206-0136
Email: contact@icefactor.com
Website: https://www.icefactor.com