2. What Is A Magazine Advert?
• A magazine advert by dictionary definition is: Print ads
that run in local or national magazines.
• When people think of magazine adverts they mostly
think of glossy, full page ads that display products and
give little other information.
Magazine adverts however can do many things aside
from just promoting products, they can give
information, tease the reader into finding out more
elsewhere, promote an entire brand as oppose to just
a product etc.
3. What Makes A Successful
Magazine Advert?
• There are split opinions on what makes a good
advert based on the individuals taste; as group,
Scenes Productions wants to produce an advert
that informs readers about the new video as
well as the single whilst not giving to much
away, enticing the readers into finding out more
information, for example out social media and
YouTube pages to find out more and see the
end product.
4. Dance Music Magazine
Adverts
This Disclosure magazine advert
appeared in the ‘Superior Magazine’
highlighting the duo’s upcoming tour
that took place in Berlin, Germany.
Upcoming tours is just one example
of what can be promoted with a
magazine advert.
What is good about this advert is
that not only does it catch the
readers eye with its contrast of black
and white/ grey with a rainbow of
colours but it also features the
groups logo, boldly in the middle of
the ad. Aside from this the advert is
informative, showing the reader
exactly the information they need
and where to go in order to get more
info.
5. Non-Music Adverts
This advert shows the product and
the centerfold of a stunning
backdrop from a low angle, bringing
the readers attention to the bottle of
whisky. This is something that a lot
of good, powerful adverts have in
common by showing there product
in an eye-catching background,
adverting attention to to the main
product. This is something Scenes
Productions may keep in mind
when creating our own advert as it
is a powerful technique to catch
readers attention and entice them
into wanting more info.