Background • The term ‘ambient advertising’ was first applied during the early nineties when clients began demanding ‘something a bit different’ in their advertising.
Definition • The placement of unique advertising in unusual and unexpected places often using unconventional methods to communicate to target markets.
Reasons for growth in ambientadvertising • Saturation of traditional media • Increasing demand for point-of-sale communications. • Allows for precise audience targeting. • It is flexibility and versatility. • Eye catching • Impactful
Examples • Messages on the handles of supermarket trolleys or yacht sails. It allows projection of huge images on the sides of buildings, out door places or messages on hot air balloons. • See examples on next slides
Ambient - Liberty Financial House Source: http://www.picturethis.com.au/page.asp?cid=81 Example Ambient Balloon Advertising Sydney, Australia
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