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Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
Backcasting - IA Summit 2007 Session Presentation
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Backcasting - IA Summit 2007 Session Presentation

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Presentation on the use of Backcasting as a strategic discovery process tool for information architects. …

Presentation on the use of Backcasting as a strategic discovery process tool for information architects.

Presented by Matthew Milan and Sam Ladner at the 2007 IA Summit in Las Vegas

Published in: Education, Technology
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  • Transcript

    • 1. Backcasting “ or how I learned to stop predicting and help my clients “ IA Summit 2007 Las Vegas Matthew Milan Critical Mass Sam Ladner York University
    • 2.
      • On Turbulent Environments
      • Backcasting Background
      • Backcasting as Information Architecture
      • Is That a Discovery Process in Your Pocket?
      Session Overview
    • 3. Turbulent Environments “ Take me to the river… “
    • 4. Turbulent Environments
    • 5. Strategy is Turbulent How do you navigate a turbulent environment?
    • 6. Every River Needs a Guide You are your client’s guide
    • 7. Backcasting is a Navigational Tool It helps you to create plans for changing environments
    • 8. There’s more then one path But you don’t always know the right path beforehand
    • 9. Scouting Ahead Not “ how DO we get here ”, but “ how DID we get here ”
    • 10. Backcasting Background “ A recipe for people who hate to predict “
    • 11.
      • 1950s ► ProtoBackcasting ► AT&T
      • 1970s ► MultiScenario Planning ► Shell
      • 1990s ► Big Backcasting ► Robinson & SDRI
      • 2000s ► Agile Backcasting?
      Casting Back
    • 12.
      • Complex Undertaking
      • Resource Intensive
      • Time Consuming
      • Inaccessible to Non-Experts
      Problems with Big Backcasting
    • 13. Why do backcasting? Good strategy lets you see the entire landscape
    • 14.
      • Simplify the Process
      • Lightweight
      • Quick and Agile
      • Accessible & Engaging
      Better Backcasting? ► Participatory Modeling ► Sorting & Grouping ► 3 to 6 hours ► Facilitation Framework
    • 15. Backcasting as Information Architecture “ The Strategic Design of Shared Information Environments “
    • 16.
      • Information Architecture as visual organization and modeling
      • Information Architecture as a thinking framework
      • Information Architecture as structuring information environments through time
      Where’s the IA?
    • 17. The Elements of Backcasting
      • Set timeline
      • Baseline current state
      • Define future states
      • Identify indicators
      • Assess risks and create action plan
    • 18. The Backcasting Map
      • Backcasting in five easy steps
      • Set the timeframe
      t now t future
    • 19. The Backcasting Map
      • Baseline the current state
    • 20. The Backcasting Map
      • Define Possible Future States
      Hot Rod Minivan Little Deuce Coupe
    • 21. The Backcasting Map
      • Work Backwards and Identify Indicators
      Hot Rod Minivan Little Deuce Coupe
    • 22. The Backcasting Map
      • Assess Risks, Opportunities and Actions
      Hot Rod Minivan Little Deuce Coupe
    • 23. A Discovery Process in Your Pocket “ Stop Predicting and Start Helping “
    • 24. What do you need?
      • Visual Language – The “Map”
      • Facilitation Skills
      • The Ability to Translate Concepts Into Indicators
    • 25. What makes a good guide?
      • Don’t tell you what to do
      • Keep you safe
      • Intentionally simplify complex situations
      • Leave the choices to the journeyer
    • 26. Case Study: OmniBank
      • Fortune 500 Financial Services Firm
      • Multi-Stage Redesign
      • Multiple Stakeholders
      • No Clear Strategy
      • Client Desire to Learn Adaptability
    • 27. Mapping OmniBank Strategy Focus on the map, not political agendas
    • 28. Capture Everything … including insights about your clients
    • 29. Elicit Problems and Solutions Ask hard questions and you’ll get solutions
    • 30. Deep Dive on Indicators Robust indicators of success mean robust success
    • 31. Identify Immediate Actions 30, 60 and 90-day action plans move projects forward
    • 32. Take Me To The River

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