MAPPING THE WAY FORWARD
Richard Ingram
@richardjingram
UX Scotland, 19th June 2014	

#uxscot
OpenStreetMap of Boston, MA
So much to see and do and yet my stay was short.
Sketched map of Boston, MA
I didn’t need an accurate map. My friends edited out what I didn’t need.
©TrusteesoftheBritish Museum
Babylonian map of the world
Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)
Babylon
©TrusteesoftheBritish Museum
Hereford Mappa Mundi (‘Sheet of the World’)
Inked parchment, the largest medieval map known to still exist (c.1300)
London
Edinburgh
Administrative
Social
Military
Political
Walt Disney’s business map,1957
Depicts a central film asset and its supporting entertainment assets
Growth of Las Vegas, NV 1984–2012
Google Earth timelapse constructed from satellite imagery
Radial hierarchical organisation structure
About as complex and contradictory as its name suggests
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
John Rocque’s map of London, 1746
Rocque deliberately left out the city’s unsavoury elements
Map of organisation-wide content distribution
Or that giant hairball the cat coughed up yesterday. Equally yucky.
MAPPING OUT A STORY
Beyond physical geography
Wabash river
Ohio river
Mississippi river
©TrusteesoftheBritish Museum
Native North American buckskin map
Possibly used in land negotiations with the British (c.1744)
Distribution Distance
Overlap Direction
N
A
B
C
A
B
LIGHT
HEAT
SUN
gives
gives
Exploded view Concept map
Different maps, same basic 	

building blocks
Topological map Star map
Different maps, same basic 	

building blocks
North
South
EastWest
Find your coordinate system
Anything can be mapped using pairs of opposites
Find your coordinate system
Anything can be mapped using pairs of opposites
Expensive
Cheap
Slow Fast
Find your coordinate system
Anything can be mapped using pairs of opposites
High
Low
Small Large
Plot your landmarks
Start with the most prominent feature, then move outward
N
Plot your landmarks
Start with the most prominent feature, then move outward
FINDING OUR WAY
The unfamiliar environment
Content
ProcessesPeople
Tackling that complex trinity
Content governance is an important tool for this end
web
 site?
We
 use
 
‘website’
Oh
 well
 ...
✓
✗
Maintaining content consistency is hard
Particularly when many contributors have other responsibilities
Style
 query Content
 Control
 filter Publish
 to
 web
web-site?
Regional English Council
Approx. 15,000 staff	

7 departments	

Serving approx. 700,000
people
Scenario: Design a new content workflow
Digital Services department	

(Our heroes)
Our varied, siloed environment
Some departments are responsible for 100s of pages,	

while others only a few
Follow
 
me!
Map Expert guide (Mandy)
Our varied, siloed environment
How to find our bearings in unfamiliar surroundings
Our varied, siloed environment
To discover how content decisions are made and how 	

they could be improved, we need to figure out who 	

best to talk to
Mandy
?
??
?
?
Let’s map our environment
Digital
 
Services
Chief
 
Executive's
Corporate
 
 
Resources
Children
 
and
 Young
 
People
Adults
 
 
 
Communities
Environment
 
 
and
 
 
Transport
Community
 
 
Planning
We’ll begin by marking out each of the seven departments
LargeSmall Fast
Slow
Let’s devise our coordinate system
Digital
 
Services
Chief
 
Executive's
Corporate
 

Mapping the Way Forward UX Scotland 2014