Episode 7 Title: Tips for strategic planning to rebound in crisis 1. Vision (« by 202X, we are…, we do…, we have… ») 2. Assessment of environment and its evolution (PESTEL factors) 3. Our core competencies / competitive advantages 4. Our S.W.O.T. analysis against the vision 5. Our main strategic opportunities + our choice (=our Strategy) 6. Prove of fit between strategy and priorities with the Group’s 7. Necessary resources to ensure a smooth and efficient implementation of the strategy 8. Business Plan 9. Sensitivity analysis & contingency plan for ‘worst case scenario’

1. 10/1/2020
1
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
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Welcome on-board!
We’ll start sharp on time; make yourself comfortable ☺
In case you missed it, watch it in full here
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Highlights from our previous webinar, “How to make our new ways of working the
most productive and enjoyable”
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2. 10/1/2020
2
INSIGHTS & ENERGY
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Please write the
country you’re
joining from,
in our chat box,
to ‘all
participants’ ☺
Welcome on-board!
We’ll start sharp on time; make yourself comfortable ☺
In case you missed our previous webinar,
you can download the slide-deck here
Key slides from our previous webinar,
“How to make our new ways of working the most productive and enjoyable”
INSIGHTS & ENERGY
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We’ll start very soon, get ready ☺
Themes of our leadership journey
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3. 10/1/2020
3
INSIGHTS & ENERGY
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What’s up, in 2-weeks time?
Boost the performance of your team-members
Thursday, October 15th, same time!
You can register to Boost the performance of your subordinates
here: https://us02web.zoom.us/webinar/register/WN_-mrvHb5JTqaFJ7baRMoY2Q
With special guest speaker, Mr. Gary Lim,
General Manager - Technip Engineeri (Thailand) Register
here ☺
INSIGHTS & ENERGY
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And then, in 4-weeks time…
Reinvent your leadership with your artistic mind…
Thursday, October 29th, same time!
You can register to Reinvent your leadership…
here: https://us02web.zoom.us/webinar/register/WN_OCr7D3oZQuO8jcklYOpohg
With several world-famous artists…
Register
here ☺
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6

4. 10/1/2020
4
INSIGHTS & ENERGY
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A heartfelt thank you to participants to our webinars,
who joined from 48 countries & 5 continents so far ☺
Please write the
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We are just about to start, get ready!
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INSIGHTS & ENERGY
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Welcome on-board!
We are starting! Buckle-up! ☺
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5. 10/1/2020
5
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
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Crisis often lead to
long-lasting changes
Source: BCG; April, 2020
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6. 10/1/2020
6
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
What’s already changing?
And what’s not (yet) changing?
Source: McKinsey (Sept 2020)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
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A strategy is an action plan to
reach a particular goal
A Strategic Plan maps out
• Where the Company is headed (goal)
• Short-term and long-term targets
• Actions of management to achieve outcomes
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7. 10/1/2020
7
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Where are you, at the moment, in your
strategic work for the years ahead?
 Go to https://www.menti.com/x26nj3s6m4
 or open www.menti.com on your phone and enter the code
79 76 72 9
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
At this moment, what's difficult about
crafting your strategy?
 Go to https://www.menti.com/x26nj3s6m4
 or open www.menti.com on your phone and enter the code
79 76 72 9
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8. 10/1/2020
8
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Exploring the unknown and
reimagining the future…
Source: Korn Ferry; September 2020 (pp. 2-3 and 50-55)
QUESTIONS & ANSWERS
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
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9. 10/1/2020
9
INSIGHTS & ENERGY
FOR LEADERS IN
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Our special guest-speaker,
Ms. April Srivikorn, Google
 Ms. April Srivikorn is Country Manager - Google Cloud for
Thailand, Vietnam and the Philippines
 She previously served as Head of Industry - Banking
& Financial Services, Tech, Telco, Conglomerates for
Google Thailand, and as interim Country Manager
 Earlier on, April was the Chief Strategy Officer and an
Executive Vice President for Central Pattana PLC -
Thailand's largest retail developer, managing 30 shopping
centers, 7 office buildings, and 2 hotels
 She started her corporate career with McKinsey
 April holds an MBA from Stanford University Graduate
School of Business
QUESTIONS & ANSWERS
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
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10. 10/1/2020
10
INSIGHTS & ENERGY
FOR LEADERS IN
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(WEBINAR SERIES)
What is strategy about?
“An integrated set of actions designed to create a sustainable advantage
over competitors“ (McKinsey)
• A unique value proposition compared to other organizations
• A different, tailored value chain
• Clear tradeoffs, and choosing what not to do
• Activities that fit together and reinforce each other
• Strategic continuity with continual improvement in realizing the strategy
(Michael Porter)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Most strategy techniques help us
achieve the ‘helicopter view’
Objective
Capture
this
customer
Competitive
threat
Rabbit holes -
very tempting
to dive down
Restricted
vision
Excellent
vision
Help!
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11. 10/1/2020
11
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
9 “must do’s” in strategic planning
1. Vision (« by 202X, we are…, we do…, we have… »)
2. Assessment of environment and its evolution (PESTEL factors)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Benchmark with P.E.S.T.E.L. Factors
(1/2)
Political factors Economic factors
 Government stability
 Foreign Trade Regulations
 Rule of Law
 Role & power of Army / police
 Corruption
 Government spending
 Terrorism
 …
 Business cycles
 GDP trends
 Interest rates
 Money supply
 Inflation
 Unemployment
 Disposable income
 Energy availability and cost
 Currency strength
 Tariffs
 …
Sociocultural factors
 Population demographics
 Income, asset distribution
 Social mobility
 Lifestyle changes
 Attitudes to work and leisure
 Consumerism
 Levels of education
 Fashion
 …
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12. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Benchmark with P.E.S.T.E.L. Factors
(2/2)
Technological factors
 Government spending on research
 Government and industry focus
on technological effort
 New discoveries / developments
 Speed of technology transfer
 Rates of obsolescence
 …
Environmental factors Legal factors
 Environmental protection
laws
 Consumers’ recycling habits
 Recycling facilities
 Weather and climate
change
 …
 Monopolies legislation
 Employment Law
 Taxation policies
 Business licences
 Foreign investment laws
 Consumer protection
 Intellectual Property protection
 …
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Leverage technological changes
Source: McKinsey; Sept 25th, 2020
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13. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Predict client’s behavioral shifts
Source: BCG; April, 2020
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
A website with crowdsourced foresights
https://www.futuresplatform.com/
 Go to: https://www.futuresplatform.com/
 Click on the green button “READ MORE” on the left side of the page.
 Then scroll down the next page until the green button “ACCESS RADAR”
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14. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
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15. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
9 “must do’s” in strategic planning
1. Vision (« by 202X, we are…, we do…, we have… »)
2. Assessment of environment and its evolution (PESTEL factors)
3. Our core competencies / competitive advantages
4. Our S.W.O.T. analysis against the Vision
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16. 10/1/2020
16
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Do your SWOT analysis…
… against your tentative vision
Vision: by 202X, we are…, we do…, we have…
Strengths Weaknesses
Opportunities Threats
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Complete your SWOT by ‘going around twice’
to create more opportuntties
Vision: by 202X, we are…, we do…, we have…
Strengths Weaknesses
Opportunities Threats
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
X 2
Opportunities
provide a choice of
actions that can be
integrated in the
strategy
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17. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
9 “must do’s” in strategic planning
1. Vision (« by 202X, we are…, we do…, we have… »)
2. Assessment of environment and its evolution (PESTEL factors)
3. Our core competencies / competitive advantages
4. Our S.W.O.T. analysis against the Vision
Iterative work
(‘back and forth’)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
From the S.W.O.T.’s opportunities,
prioritize the goals of your strategy
1. …
2. …
3. …
4. …
5. …
e.g. importance or impact
e.g.
urgency
or
cost
or
feasibility
S.W.O.T.’s opportunities Priority-goals of your strategy
high
high
low
low
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18. 10/1/2020
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INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
9 “must do’s” in strategic planning
1. Vision (« by 202X, we are…, we do…, we have… »)
2. Assessment of environment and its evolution (PESTEL factors)
3. Our core competencies / competitive advantages
4. Our S.W.O.T. analysis against the vision
5. Our main strategic opportunities + our choice (=our Strategy)
6. Prove of fit between strategy and priorities with the Group’s
7. Necessary resources to ensure a smooth and efficient
implementation of the strategy
8. Business Plan
9. Sensitivity analysis & contingency plan for ‘worst case scenario’
Iterative work
(‘back and forth’)
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Avoid these major pitfalls in
strategic planning
✓ At subsidiary level, lack of fit with the Group’s
✓ Long-term direction
✓ Organizational capabilities
✓ Internal support systems
✓ Lack of anticipation of
✓ Competitors’ responses
✓ Changes in the local environment
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19. 10/1/2020
19
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Test your strategy
1. Will your strategy beat the market?
2. Does your strategy tap a true source of advantage?
3. Is your strategy granular about where to compete?
4. Does your strategy put you ahead of trends?
5. Does your strategy rest on privileged insights?
6. Does your strategy embrace uncertainty?
7. Is the commitment to your strategy strong enough?
8. Is your strategy contaminated by bias?
9. Is there internal motivation to act on your strategy?
DEFINITELY
YES
DEFINITELY
NO
(are you getting down into the details of where to make a difference )
(What assumptions & beliefs are at play that will hold back or even undermine your success ?)
(is your investment in your strategies strong enough to help you sustain your momentum ?)
(Are you using the best information possible ?)
Based on McKinsey; January 2011
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Be prepared if uncertainty dissipates
sooner than expected
“Showing leadership - planning for 2021 & beyond”
 Add a positive outlook to the range of scenarios
for your 2021 planning
 Anchor 2022 on your 2019—not 2020 and 2021—
trajectory
 Launch all initiatives now to put your business on
track for a COVID-Exit in 2022
 Initiate the Full-Potential Assessment of your business
after the COVID-exit
 Launch your Portfolio Transformation in 2021
 Overhaul your Digital Transformation in 2021
Based on McKinsey; 27th September 2020
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20. 10/1/2020
20
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Concluding on a note of hope…
Source: McKinsey, 30th Sept 2020
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Useful tool: Porter’s 5 forces
(6th force: complementors or governments)
Watch
Michael
Porter:
http://www.youtube.com/watch?v=mYF2_FBCvXw&feature=related
Read:
https://www.slideshare.net/bwiresedrick/6-m-porters-5-forces-competitive-model
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21. 10/1/2020
21
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Useful tool: Ansoff Matrix
Watch http://www.youtube.com/watch?v=AORoMxgp428&feature=related
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Useful tool: GE/McKinsey 9-cell matrix
industry attractiveness / business strength
Business strength
competitive position
Strong Average Weak
High
Medium
Low
 Relative size and growth rate
 Industry profit margins
(historical and projected)
 Intensity of competition
 Seasonality
 Cyclicality
 Technology and capital requirements
 Social, environmental, regulatory
and human impact
 Emerging opportunities and threats
 Barriers to entry and exit
Long-term
business
attractiveness
 Relative market share
 Possession of desirable core competencies
 Profit margin relative to competitors
 Ability to match or beat rivals on product quality and service
 Relative cost position
 Knowledge of customers & markets
 Technological capability
 Caliber of management team
Low priority for investment
Medium priority for investment
High priority for investment
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22. 10/1/2020
22
www.greatness.coach
“You see things; and you say 'Why?’
But I dream things that never were;
and I say 'Why not’?”
George Bernard Shaw
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Watch: https://www.youtube.com/watch?v=mtftHaK9tYY
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23. 10/1/2020
23
QUESTIONS & ANSWERS
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Quick recap – How to make our new ways of
working the most productive and enjoyable
You can download this slide-deck here
1. 9 “must do’s” in strategic planning
2. Enrich your assessment-evolution analysis with https://www.futuresplatform.com/
3. Benchmark with P.E.S.T.E.L. Factors
4. Leverage technological changes
5. Predict client’s behavioral shifts
6. Do your SWOT analysis… against your tentative vision
7. Complete your SWOT by ‘going around twice’ to create more opportunities
8. Avoid these major pitfalls in strategic planning
9. Test your strategy
10. Be prepared if uncertainty dissipates sooner than expected
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46

24. 10/1/2020
24
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Partner with your artistic mind to re-invent your
way-forward as a business leader - 6 & 8 Oct.
In the troubled and uncertain time we live in, are you feeling the
need to re-invent…
… the way you are and you grow?
… the way you lead and inspire others?
… the way forward for your business?
Could you become a compelling inspiration for positive disruption by
freeing your artistic mind and partnering with it?
Shift from striving to thriving by
+ reconnecting and partnering with your artistic mind
+ enriching your forward-thinking with fresh creativity
+ transcending your leadership with the additional power of your
artistry
+ finding ideas to inspire and enable your people, and catalyze
collective intelligence in novel ways
+ integrating Eastern and Western wisdom in the way you are as a
business leader
+ defining the first steps of your way-forward as a business leader
Should you wish to register, please go to https://lnkd.in/gfhHWFH
and apply TSGS2020JFC for a 10% discount.
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Now, what’s next?
Boost the performance of your team-members
Thursday, October 15th, same time!
You can register to Boost the performance of your subordinates
here: https://us02web.zoom.us/webinar/register/WN_-mrvHb5JTqaFJ7baRMoY2Q
With special guest speaker, Mr. Gary Lim,
General Manager - Technip Engineeri (Thailand) Register
here ☺
47
48

25. 10/1/2020
25
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
And then…
Reinvent your leadership with your artistic mind…
Thursday, October 29th, same time!
You can register to Reinvent your leadership…
here: https://us02web.zoom.us/webinar/register/WN_OCr7D3oZQuO8jcklYOpohg
With several world-famous artists…
Register
here ☺
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Our leadership-journey next steps
with registration links
Thursdays Theme Register in advance for this webinar at
15/10 Boost the performance of your team-members
https://us02web.zoom.us/webinar/register/WN_-
mrvHb5JTqaFJ7baRMoY2Q
29/10 Reinvent your leadership with your artistic mind…
https://us02web.zoom.us/webinar/register/WN_OCr7D3oZQuO8jc
klYOpohg
12/11 12 Boosters and 12 busters of Great Leadership
https://us02web.zoom.us/webinar/register/WN_Z6Jdp05CRNS7dDu
XRQOx8A
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26. 10/1/2020
26
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
4 e-gifts for you
Getting ahead of the next stage of the coronavirus crisis
“Emerging Strategy
Lessons from
COVID-19”
BCG
“Six problem-
solving
mindsets for
very uncertain
times”;
McKinsey
“10 decisive
actions to
emerge
stronger in the
next normal”;
McKinsey
“Sensing and
Shaping the
Post-COVID Era”
BCG
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Today’s quotes
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27. 10/1/2020
27
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Today’s quotes
INSIGHTS & ENERGY
FOR LEADERS IN
CRISIS-TIMES
(WEBINAR SERIES)
Today’s quotes
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28. 10/1/2020
28
THANK YOU
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
Let’s stretch!
https://www.fitdao.com/
with
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29. 10/1/2020
29
A simple exercise to help you avoid the risk or pain of the ‘office syndrome’, presented by Jonathan Godot
Over the course of
our 12-webinar
series “Insights &
Energy
for Leaders in
crisis-time”, you
will enjoy
a complete suite
of simple, short
exercises you can
practice at work,
to keep your body
fit.
https://www.fitdao.com/
THANK YOU
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
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30. 10/1/2020
30
FOLLOW US
Jean-Francois Cousin
Greatness Leadership
Coaching
@JF_Cousin
Greatness Leadership
Coaching
INSIGHTS & ENERGY FOR LEADERS IN CRISIS-TIME WEBINAR SERIES
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