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Saab Drivers Never Forget

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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

Published in: Design, Business, Technology

Saab Drivers Never Forget

  1. 1. SAAB DRIVERS NEVER FORGET THE ROLE OF NOVELTY! IN INTERACTION DESIGN Matthew Milan, Principal & CEO
  2. 2. mmilan
  3. 3. HOW DOES INTERACTION DESIGN SUPPORT A BRAND? WHY SHOULD WE CARE ABOUT SAAB?
  4. 4. ON DECK FOR THIS EVENING NOVELTY CHANGE BRAND
  5. 5. NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
  6. 6. ZOMG, MISMATCHES ARE GOOD JOHN “OODA” BOYD
  7. 7. THIS MATTERS BECAUSE
  8. 8. SOMETIMES YOU JUST HAVE TO SAY
  9. 9. F**K AFFORDANCE
  10. 10. WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION
  11. 11. INNOVATION = ! INTENTIONAL CHANGE THAT! CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING
  12. 12. LET’S RETURN TO SAAB BY WAY OF APPLE
  13. 13. BOYD’S SNOWMOBILE BICYCLE | OUTBOARD MOTOR | TANK | SKIS
  14. 14. DESIGN
  15. 15. CHANGE AS A CORE ! BRAND ATTRIBUTE
  16. 16. DESIGN INTERACTIONS
  17. 17. CUSTOMER TOUCHPOINTS

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