[strat-i-jee] Strategy A particular long-term plan for success.
[strat-uh-juhm] Stratagem 1. A plan, scheme, or trick for surprising or deceiving an enemy. 2. Any artiﬁce, ruse, or trick devised or used to attain a goal or to gain an advantage over an adversary or competitor.
The Cheerleadersexecutive management ﬂic.kr/p/6xdA4N
The Bulldozersmiddle/project management ﬂic.kr/p/84LQiU
The Ninjasdesigners and engineers ﬂic.kr/p/87G1WB
ResearchConversation with people who useyour stu and ﬁnd out their needs. ‣ Go into the ﬁeld: Conduct in-person interviews Listen and ask the right questions Watch their body language, devices they use, usage patterns, pain points, etc. ‣ Inventory everything you have (content, analytics, server logs, processes, organizational structures, etc.) ‣ Analyze everything. Look for patterns and other clues that will lead to improving the experience people have with your product. ﬂic.kr/p/4mbNmG
“It’s only going to get better, and worse,because we have to “ ﬁx that worse part. John Maeda, President RISD ﬂic.kr/p/cBo6h
PlanCan you support what you are going tocreate, build and maintain over time? ‣ Map out how things will be done—content, design, development, everything—from beginning to end ‣ Ask hard questions (i.e. “Is this relevant?”) to identify what needs to change. This is HARD, so be HONEST ‣ Be ready to make the changes—organizationally, to processes, etc—needed to succeed
StrategyCan you explain it to your mom? ‣ Be ambitious and aim high ‣ Keep it simple