Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Designing for the Subtle World


Published on

A presentation I gave in May 2009 at in Toronto, on thinking about designing for situation.

Published in: Design, Business, Education

Designing for the Subtle World

  1. 1. What are we designing for?
  2. 2. Situation A relative position or combination of circumstances at a certain moment The way in which something is placed in relation to its surroundings A particular or striking complex of affairs at a stage in the action of a narrative
  3. 3. Situation > Location?
  4. 4. Situation > Information?
  5. 5. Situation > Software?
  6. 6. Who are we designing for? What are we enabling? Where is the value?
  7. 7. The Web is People
  8. 8. The Web is Machines
  9. 9. us situate.
  10. 10. Subtle World
  11. 11. In striving for convergence, we have lost meaning and specificity. The overuse of generic terms has had a channeling effect, leading debate along narrow lines and ultimately limiting it. We need a range of terms, a more robust collection, with more complexity, nuance, unpredictability and creativity. Peter Mulvihill Futures Journal, 2007
  12. 12. Design for the future
  13. 13. kthxbai
  14. 14. Past:Objects Present:Experiences Future:Situations
  15. 15. In situations: DESIGNHAPPENS
  16. 16. Locations or Destinations
  17. 17. Information or Outcomes
  18. 18. Software or Language
  19. 19. What are you designing for?