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BECOMING A LIVING BUSINESS
A framework for human-centered transformation
BECOMING A LIVING BUSINESS
A framework for human-...
A new way to
Think about Transformation
Becoming a Living Business
We believe a Living Business
is one that is wired for
flexibility, and has the ability
to shift and reshape as the
externa...
Personality
The behaviors, beliefs, and values that shape the
experience of your company. What’s the core
purpose and miss...
Show
The digital and physical experiences that
manifest the brand purpose through everything
the business does.
A Living B...
Making a
Living Business Real
Relationships
Craft
Instinct
show tell
power behave
DESIGN THINKING
DIGITAL INNOVATION
STORE...
Traditional organizational models are becoming irrelevant.
VITALITY is the key to future performance. Our research proves ...
2
So…
How do you get started?
Becoming a Living Business
Globally, large organizations are
attempting a transformation of their
businesses. Often putting people-
first and design ...
Becoming a living business
Spark
the Change
What intervention will ignite a mix of excitement and fear
and establish a cro...
Becoming a living business
Split
the Transformation
Separate the two, distinct tracks of work required
to transform your o...
Becoming a living business
Reflect from a
People Perspective
How do your customers, colleagues or partners
experience your...
Becoming a living business
Illustrate
the Vision
Boil your strategy or vision down into something memorable,
visual and re...
Becoming a living business
Sprint at
Digital Pace
Incubate a space within your organization that
operates with new ways of...
Becoming a living business
Partner with
Open Arms
How do your customers, colleagues or
partners experience your business? ...
Becoming a living business
Nurture an
Engaged Culture
Design thinking and design doing is not enough, you also
need a desi...
Becoming a living business
Infect the
Organization
It’s the responsibility of any transformation initiative
to instill its...
Becoming a living business
Rather than a fixed, step-by-step
process, we see these observations
as ‘doors’ that can be acc...
Becoming a living business
Spark
Split
Reflect
IllustrateSprint
Partner
Nurture
Infect
LB
Audit
Human-Centered
Transformat...
Becoming a living business
Spark
Split
Reflect
IllustrateSprint
Partner
Nurture
Infect
LB
Audit
Human-Centered
Transformat...
Becoming a living business
LB
Audit
Human-Centered
Transformation
—Start anywhere.
Follow the business
currents
—Nudge
tra...
We believe
human-centric
problem solving
and design is
the differentiator
that sets apart
those organizations
that will no...
BECOMING A LIVING BUSINESS
A framework for human-centered transformation
BECOMING A LIVING BUSINESS
A framework for human-...
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Fjord Equinox: Living Business

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By Jackie Jones, Business Design Director, and Alex Jones, Group Business Design Director.

Published in: Design
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Fjord Equinox: Living Business

  1. 1. BECOMING A LIVING BUSINESS A framework for human-centered transformation BECOMING A LIVING BUSINESS A framework for human-centered transformation Jackie Jones & Alex Jones
  2. 2. A new way to Think about Transformation Becoming a Living Business
  3. 3. We believe a Living Business is one that is wired for flexibility, and has the ability to shift and reshape as the external environment and expectations change. Becoming a Living Business 3
  4. 4. Personality The behaviors, beliefs, and values that shape the experience of your company. What’s the core purpose and mission that directs the whole organization's activities? A Living Business Balances Four Vital Signs Relationships Craft Instinct Personality Instinct The internal wiring of the organization that empowers people to operate and make decisions autonomously; this increases the speed of change and innovation. Craft The essence of what your business does, and what each person within the business contributes. It’s about the combination of skills that make its offering unique. Relationships The strength of the relationships within your business’s ecosystem; including each colleague, customer, partner, and wider society. Becoming a Living Business 5
  5. 5. Show The digital and physical experiences that manifest the brand purpose through everything the business does. A Living Business Recognizes Its Biases Relationships Craft InstinctPower Platforms, infrastructure, and capabilities required to implement, power, and maintain the desired target experience, purpose, and expectations. Tell Marketing, branding, and advertising strategies and campaigns that take the brand purpose to the world. Behave Cultural, operational, and processes that manifests the organization’s purpose through and every internal interaction. show tell power behave Becoming a Living Business Personality
  6. 6. Making a Living Business Real Relationships Craft Instinct show tell power behave DESIGN THINKING DIGITAL INNOVATION STORE EXPERIENCE BRANDING CONTENT STATEGY IMAGE & AWARNESS OPERATIONAL STRUCTURE OBJECTIVES & KPIS PLATFORMS CULTURAL VALUES TALENT SPACE DESIGN Becoming a Living Business Personality
  7. 7. Traditional organizational models are becoming irrelevant. VITALITY is the key to future performance. Our research proves it. 71% of surveyed global organizations said traditional approaches to reinventing themselves have become increasingly irrelevant — 26% Performed better on a profit/revenue scale, compared to organizations with low levels of vitality 29% Performed better on a scale that measured how prepared organizations are to survive future disruptions Note: Accenture research as based on a survey of 381 global organizations across the consumer goods, retail, and financial services industry. Accenture measured ‘vitality’ across 5 dimensions - Sustaining, Targeting, Designing, Building/Iterating, Connecting. Becoming a Living Business
  8. 8. 2 So… How do you get started? Becoming a Living Business
  9. 9. Globally, large organizations are attempting a transformation of their businesses. Often putting people- first and design at the heart. From these dozens of organizations and transformation programs we’ve experienced, we have identified some consistent and common observations. 8 Doors to a Living Business Spark Split Reflect IllustrateSprint Partner Nurture Infect LB Audit Human-Centered Transformation Becoming a Living Business
  10. 10. Becoming a living business Spark the Change What intervention will ignite a mix of excitement and fear and establish a cross-business commitment to change? —Pick a metric & ruthlessly pursue it —Run an immersive learning ‘field-trip’ —Select a key intervention —Pick a date for a launch – EOY results? Becoming a Living Business
  11. 11. Becoming a living business Split the Transformation Separate the two, distinct tracks of work required to transform your organization. THE HYGIENE: Doing the basics brilliantly —Infrastructural —Predictable —Mandatory THE FLAIR: Create new opportunities —Innovative —Unknown —Risky Becoming a Living Business
  12. 12. Becoming a living business Reflect from a People Perspective How do your customers, colleagues or partners experience your business? Are you really solving their problems? —Primary research – establish true empathy —Blend emotional qualitative and unequivocal quantitative findings —Visualize simply and holistically —Be brutally honest and provocative Becoming a Living Business
  13. 13. Becoming a living business Illustrate the Vision Boil your strategy or vision down into something memorable, visual and repeatable. It’s key to adoption. —Brand your transformation. —Start with ‘why’ —Make the vision memorable & repeatable —Target emotions + rationale Becoming a Living Business
  14. 14. Becoming a living business Sprint at Digital Pace Incubate a space within your organization that operates with new ways of working, to deliver on your vision at pace. 100 Days 10WEEKMVP —Incubate a new way of working and space —Prove or disprove hypotheses rapidly —Use clear objectives to focus the team —Bring experts and new-comers together Becoming a Living Business
  15. 15. Becoming a living business Partner with Open Arms How do your customers, colleagues or partners experience your business? Are you really solving their problems? —Shift from corporation to constellation —Partner to fuel your transformation —Technology, pace, authority and IP —Consider a Partnerships Lead to plan Becoming a Living Business
  16. 16. Becoming a living business Nurture an Engaged Culture Design thinking and design doing is not enough, you also need a design culture that is native to innovation. —Culture is not designed or installed – a ‘third way’ —Culture creates change momentum —Create security with empowerment & idiosyncrasies —A proactive and productive culture beats product Becoming a Living Business
  17. 17. Becoming a living business Infect the Organization It’s the responsibility of any transformation initiative to instill its values and methods into adjacent areas of the business. —Innovation Hubs don’t scale transformation —Transformation on the outside and inside —Digital + Physical + Human —Colleagues are customers too Becoming a Living Business
  18. 18. Becoming a living business Rather than a fixed, step-by-step process, we see these observations as ‘doors’ that can be accessed in any order. They are triggers to transformation in your organization. This story is rarely linear Spark Split Reflect IllustrateSprint Partner Nurture Infect LB Audit Human-Centered Transformation Becoming a Living Business
  19. 19. Becoming a living business Spark Split Reflect IllustrateSprint Partner Nurture Infect LB Audit Human-Centered Transformation The Infectious Spiral —Start small. Repeat and infect —Test in a risk-free environment —Audit once confidence has been established Becoming a Living Business
  20. 20. Becoming a living business Spark Split Reflect IllustrateSprint Partner Nurture Infect LB Audit Human-Centered Transformation —Start big. Consider corporate strategy —Organization- wide, inside and outside —Audit before you begin The Wholesale Rewire Becoming a Living Business
  21. 21. Becoming a living business LB Audit Human-Centered Transformation —Start anywhere. Follow the business currents —Nudge transformation one door at a time —Audit to provoke— seek change through commitment The Serendipitous LeapSpark Split Reflect IllustrateSprint Partner Nurture Infect Becoming a Living Business
  22. 22. We believe human-centric problem solving and design is the differentiator that sets apart those organizations that will not only survive, but thrive. 1. Check your vital signs and consider the balance in your organization 2. Consider your transformation path - it’s unique to your business 3. Open a door and kick start your journey
  23. 23. BECOMING A LIVING BUSINESS A framework for human-centered transformation BECOMING A LIVING BUSINESS A framework for human-centered transformation Thank you

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