Why is it so popular?1. Sites are easy to use2. Make it easier to meet and connect with people online3. Learn about people before contacting them4. Free- http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/
Is it a fad?Social Media use of all US Internet users:Ü Age 50+: 42% (up from 22% in April 09)Ü Ages 18-29: 86% (up from 76% in April 09) - Pew Internet & American Life Project 8/10Facebook.com was the #1 visited website inthe US in 2010. Second place: Google - Experian Hitwise 12/10
By the Numbers152 million Blogs on the Internet200 million People on Twitter Ü 25 billion Tweets sent in 2010800 million People on Facebook Ü 250 million New people on Facebook in 2010 Ü 30 billion Pieces of content shared on Facebook per month. -Royal Pingdom 1/11
Employers are lookingÜ Now, 91% of employers use social networks to screen prospective employeesÜ 69% have rejected a candidate because of what they found.Ü They use: Ü Facebook (76%) Ü Twitter (53%) Ü Linkedin (48%)Reppler.com study, Sept. 2011
Why employersdisregarded candidatesÜ Lied about qualificationsÜ Showed poor communication skillsÜ Made discriminatory commentsÜ Posted content about them drinking or using drugsÜ Posted inappropriate photographs or information CareerBuilder.com survey, December 2009
What NOT to do!The Buffalo News, April 24, 2011 Let’s do a quick Google search.
Online=Public & ForeverConsider anything you post online to becompletely public.Ü Facebook used to be private, but is becoming more and more public. Ü Advertisers can use your information Ü Complex privacy settings, change frequentlyÜ Even if you manage your privacy, apps and friends can access your data and share it to the rest of the world.
Some ExamplesThought you were managing your privacy online?Think again…Ü The WayBack Machine Ü Google, Pepsi, Lego, MEÜ Openbook Ü “Got so wasted last night” Ü “I hate my boss”Ü Twitter SearchÜ Google Indexes Facebook Comments
What TO do!Ü 68% of employers have hired candidates after screening their social networks: awards Ü Candidate received and accolades Ü Showed solid communication skills Ü Showed candidate was creative Ü Provided a good feel for personality and fit Ü Conveyed a professional image Reppler.com survey, Sept. 2011
Before the Job/Intern Hunt:Clean up digital dirt before you begin your job search.Remove any: Ü Photos Ü Content Ü Links …that can work against you in an employer’s eyes. SociableBlog.com, January 2010
Before the Job/Intern Hunt: Self-SEO – Google yourself! Ü Build a portfolio website Ü Create a LinkedIn profile Ü Start Tweeting (carefully!) Ü Start a blog
During the Job/Intern Hunt:Socially Network!Ü Follow and talk with industry pros on TwitterÜ Join LinkedIn and Facebook groups to establish relationshipsÜ Participate in Twitter chatsÜ Recommend other’s work on LinkedIn SociableBlog.com, January 2010