5 Ways to Ensure You Never Get Hired

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How companies are using social media to screen job candidates.

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5 Ways to Ensure You Never Get Hired

  1. 1. 5 Ways to ensureyou Never GetHired.How companies areusing social media toscreen job candidates. #careerday11
  2. 2. On The Agenda1.  What is social media?2.  Who uses it?3.  Why should you care?4.  What NOT to do!5.  What TO do!
  3. 3. What is it?
  4. 4. What is social media?Software (websites) that allow groupsto:Ü Generate content (photos, video, audio, writing)Ü Exchange that contentÜ Have a conversation
  5. 5. In Plain English
  6. 6. Why is it so popular?1.  Sites are easy to use2.  Make it easier to meet and connect with people online3.  Learn about people before contacting them4.  Free- http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/
  7. 7. Who usesit?
  8. 8. Is it a fad?Social Media use of all US Internet users:Ü  Age 50+: 42% (up from 22% in April 09)Ü  Ages 18-29: 86% (up from 76% in April 09) - Pew Internet & American Life Project 8/10Facebook.com was the #1 visited website inthe US in 2010. Second place: Google - Experian Hitwise 12/10
  9. 9. By the Numbers152 million Blogs on the Internet200 million People on Twitter Ü  25 billion Tweets sent in 2010800 million People on Facebook Ü  250 million New people on Facebook in 2010 Ü  30 billion Pieces of content shared on Facebook per month. -Royal Pingdom 1/11
  10. 10. @LadyGaga14+ million followers
  11. 11. Why shouldyou care?
  12. 12. Employers are lookingÜ  Now, 91% of employers use social networks to screen prospective employeesÜ 69% have rejected a candidate because of what they found.Ü They use: Ü  Facebook (76%) Ü  Twitter (53%) Ü  Linkedin (48%)Reppler.com study, Sept. 2011
  13. 13. Why employersdisregarded candidatesÜ Lied about qualificationsÜ  Showed poor communication skillsÜ  Made discriminatory commentsÜ  Posted content about them drinking or using drugsÜ  Posted inappropriate photographs or information CareerBuilder.com survey, December 2009
  14. 14. What NOT to do!The Buffalo News, April 24, 2011 Let’s do a quick Google search.
  15. 15. Online=Public & ForeverConsider anything you post online to becompletely public.Ü  Facebook used to be private, but is becoming more and more public. Ü  Advertisers can use your information Ü  Complex privacy settings, change frequentlyÜ  Even if you manage your privacy, apps and friends can access your data and share it to the rest of the world.
  16. 16. Privacy settings …
  17. 17. App settings …
  18. 18. Individual App settings …
  19. 19. App info through friends…
  20. 20. Public search …
  21. 21. In other words …
  22. 22. Some ExamplesThought you were managing your privacy online?Think again…Ü  The WayBack Machine Ü  Google, Pepsi, Lego, MEÜ  Openbook Ü  “Got so wasted last night” Ü  “I hate my boss”Ü  Twitter SearchÜ  Google Indexes Facebook Comments
  23. 23. WhatTO Do!
  24. 24. What TO do!Ü 68% of employers have hired candidates after screening their social networks: awards Ü  Candidate received and accolades Ü  Showed solid communication skills Ü  Showed candidate was creative Ü  Provided a good feel for personality and fit Ü  Conveyed a professional image Reppler.com survey, Sept. 2011
  25. 25. Before the Job/Intern Hunt:Clean up digital dirt before you begin your job search.Remove any: Ü Photos Ü Content Ü Links …that can work against you in an employer’s eyes. SociableBlog.com, January 2010
  26. 26. Before the Job/Intern Hunt: Self-SEO – Google yourself! Ü  Build a portfolio website Ü  Create a LinkedIn profile Ü  Start Tweeting (carefully!) Ü  Start a blog
  27. 27. During the Job/Intern Hunt:Socially Network!Ü  Follow and talk with industry pros on TwitterÜ  Join LinkedIn and Facebook groups to establish relationshipsÜ  Participate in Twitter chatsÜ  Recommend other’s work on LinkedIn SociableBlog.com, January 2010
  28. 28. Get Involved & Learn MoreJobs!Ü  PRSA Jobcenter (prsa.org/jobcenter, @PRSAJobcenter)Ü  @PRJobsÜ  PRSABuffaloNiagara.orgÜ  advertisingclubofbuffalo.comIndustry Twitter Chats!Ü  #journchat #pr20chat #HAPPO
  29. 29. Andfinally…
  30. 30. The Five Ways.1.  Post Digital Dirt2.  Be a Terrible Troll3.  Have a Big Mouth4.  Establish Copious Contacts and Comments5.  Be Positively Negative“Social Screening” infographic, Mindflash.com
  31. 31. Recap!1.  What is it?2.  Who uses it?3.  Why should you care?4.  What NOT to do!5.  What TO do!
  32. 32. Questions?
  33. 33. Kevin Manne New Media Specialist Twitter: @k3v2 Email: kjmanne@genesee.edu
  34. 34. Not quitedone…
  35. 35. Facebook IRL
  36. 36. Thank you!
  37. 37. Social Media Icons: http://icondock.comProfile photos: “Social Media for College Students” by Jeffrey Zelaya on slideshare.net

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