IS USING SOCIAL MEDIAFOR YOU?Becki Carl Stutz, MHSA
Objectives:!    Assess risks and advantages of using social media!    Form a catalog of resources!    Build a case for usi...
A brief quiz…
Facebook
Twitter
Foursquare
LinkedIn
Instagram
Instagram
Google+
Gowalla
Flickr
Skype
Slideshare
Why take it online?
Social Media is another toolJust like this. like this.              Just                          •    Community outreach ...
Just the facts!  46% of all Internet users interact with social media!  By 2012, 1 billion people will be on Facebook!  78...
2 more reasons why!    Fast!    No cost
Think Social Media Doesn’t Apply?!    In 2010, use among those:     !  55-64 grew 88%     !  65+ grew 100+                ...
Things to think about!    Strategy     !  Set          objectives & expectations     !  What are your goals?!    Policies ...
Know what you want to accomplish!  Recruit potential volunteers!  Provide customer service!  Increase awareness!  Listen o...
What          What social media userWhat users want       What social media users want                                 •  ...
!  Go where your customers are!  Give them something to share!  Give them reasons to respond
What is your goal?To ______ (verb) (other parts of your sentence)       (measurable outcome) by (date).
Ok, I have my Twitter accountand Facebook Page, now what?
Facebook: Profile vs. Page!    Profiles     !  Forindividuals     !  Have friends     !  Users can only have one profile! ...
Advantages of Pages!  Unlimited number of fans!  Publicly viewable!  Information appears in newsfeeds!  Multiple administr...
Facebook Insights
Tips for setting up a Page!    Fill out as much information as possible     !  Business   hours     !  Payment     !  Loca...
Posting on Facebook!    Interact!    Posting as You vs. Page!    Facebook username     !  Vanity   URL: facebook.com/usern...
Let’s Take A Look…
Twitter: Getting Started!    Setting up a profile     !  Username to identify you     !  Have your avatar be recognizable/...
Posting on Twitter!    Status updates     !  Retweeting     !  Photos   & Video     !  Links     !  Hashtags
Twitter Tips!    Two-way street!    Engage     !  Watch   and listen!    Be strategic
Social Media Policies
Not in my hospital…the mythsTop reasons why social media isn’t allowed:  !  Productivity  !  Hackers  !  Data   leaks/priv...
Question What percentage of companies have a         social media policy?                29%                              ...
Why have one?    “A social media policy outlines for employees (and volunteers) the corporate        guidelines or princip...
Responsible Policies!    Reflect regulations and laws!    Enable responsible engagement!    Train staff and volunteers to ...
Social Media Policies!    Don’t reinvent the wheel     !  Found  In Cache (blog)     !  Vanderbilt University Medical Cent...
Social Media Policies!    Education is key!!    Items to include     !  What is social networking     !  Why it’s importan...
The Voice
"People are spending less time navigating  the Internet on their own and are now  navigating the Internet based on their  ...
Turn strangers into friends                              Turn friends into supporters                                    T...
The Funnel
Flip the Funnel!    Flip the funnel into a megaphone!    Use your volunteers and supporters to share your     message via ...
Exercise
What Would You Do?      You just found out one of your programs will        be honored at the AHVRP Extraordinary     Prog...
Case Studies
When social mediasocial media  When your use of                   goes wrong          goes wrong…
Lessons learned!    Once it’s out there, you can’t take it back!    Show sensitivity and respect
Disclaimer
It might not be right for you…!  Small staff with many responsibilities!  Do not feel comfortable with social media!  No b...
Case Study
Outcome
Questions?
ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/2010/08/28/   social-media...
ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http://sethgodin.typepad.com/   seth...
ResourcesMayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/   What_is_Social_...
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
How to use social media
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How to use social media

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Presentation #2 from 2011 AHVRP Convention in Orlando. Aimed at health care volunteer directors.

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How to use social media

  1. 1. IS USING SOCIAL MEDIAFOR YOU?Becki Carl Stutz, MHSA
  2. 2. Objectives:!  Assess risks and advantages of using social media!  Form a catalog of resources!  Build a case for using social media
  3. 3. A brief quiz…
  4. 4. Facebook
  5. 5. Twitter
  6. 6. Foursquare
  7. 7. LinkedIn
  8. 8. Instagram
  9. 9. Instagram
  10. 10. Google+
  11. 11. Gowalla
  12. 12. Flickr
  13. 13. Skype
  14. 14. Slideshare
  15. 15. Why take it online?
  16. 16. Social Media is another toolJust like this. like this. Just •  Community outreach !  Community Outreach •  Marketing •  Public relations !  Public Relations •  Crisis communications !  Crisis Communications •  Fundraising •  Personal !  Fundraising •  Customer service Customer Service !  Hashtag:
#SocialIRL
 @PRsarahevans
 @benasmith

  17. 17. Just the facts!  46% of all Internet users interact with social media!  By 2012, 1 billion people will be on Facebook!  78.6% of consumers follow a brand to learn more!  63% of fans will recommend the organization
  18. 18. 2 more reasons why!  Fast!  No cost
  19. 19. Think Social Media Doesn’t Apply?!  In 2010, use among those: !  55-64 grew 88% !  65+ grew 100+ -Pew Internet
  20. 20. Things to think about!  Strategy !  Set objectives & expectations !  What are your goals?!  Policies and Training !  Educate volunteers, management & colleagues!  Voice and Identity !  Who is responsible? !  Time investment?
  21. 21. Know what you want to accomplish!  Recruit potential volunteers!  Provide customer service!  Increase awareness!  Listen or lurk!  Share information
  22. 22. What What social media userWhat users want What social media users want •  ThinkThink about: •  Think about:!  Platforms –  What platforms Wha – you!  Audience want to use want –  Who is there!  What you want –  Who –  How they want to be them to do reached –  How –  What you want them to do reac –  Wha to do
  23. 23. !  Go where your customers are!  Give them something to share!  Give them reasons to respond
  24. 24. What is your goal?To ______ (verb) (other parts of your sentence) (measurable outcome) by (date).
  25. 25. Ok, I have my Twitter accountand Facebook Page, now what?
  26. 26. Facebook: Profile vs. Page!  Profiles !  Forindividuals !  Have friends !  Users can only have one profile!  Pages !  Forbrands, businesses, organizations !  Have “fans” or “likes” !  Can be created from a profile or business account
  27. 27. Advantages of Pages!  Unlimited number of fans!  Publicly viewable!  Information appears in newsfeeds!  Multiple administrators!  Access to Facebook Insights
  28. 28. Facebook Insights
  29. 29. Tips for setting up a Page!  Fill out as much information as possible !  Business hours !  Payment !  Location !  Description!  Your decision to publicly display administrators
  30. 30. Posting on Facebook!  Interact!  Posting as You vs. Page!  Facebook username !  Vanity URL: facebook.com/username
  31. 31. Let’s Take A Look…
  32. 32. Twitter: Getting Started!  Setting up a profile !  Username to identify you !  Have your avatar be recognizable/representative !  Complete the profile information "  Location "  Bio "  Website information
  33. 33. Posting on Twitter!  Status updates !  Retweeting !  Photos & Video !  Links !  Hashtags
  34. 34. Twitter Tips!  Two-way street!  Engage !  Watch and listen!  Be strategic
  35. 35. Social Media Policies
  36. 36. Not in my hospital…the mythsTop reasons why social media isn’t allowed: !  Productivity !  Hackers !  Data leaks/privacy concerns Only about 5% of hospitals block social media None of the top 100 best companies to work for block social media
  37. 37. Question What percentage of companies have a social media policy? 29% -Mashable.com
  38. 38. Why have one? “A social media policy outlines for employees (and volunteers) the corporate guidelines or principles of communicating in the online world”.
  39. 39. Responsible Policies!  Reflect regulations and laws!  Enable responsible engagement!  Train staff and volunteers to ensure compliance
  40. 40. Social Media Policies!  Don’t reinvent the wheel !  Found In Cache (blog) !  Vanderbilt University Medical Center !  Affinity Health System and Ministry Health Care !  Dartmouth-Hitchcock video
  41. 41. Social Media Policies!  Education is key!!  Items to include !  What is social networking !  Why it’s important to what we do!  When to do it? !  Continuing Education !  Orientation
  42. 42. The Voice
  43. 43. "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends recommendations or their friends activities” -Compete, Inc.
  44. 44. Turn strangers into friends Turn friends into supporters Turn your supporters into advocates
  45. 45. The Funnel
  46. 46. Flip the Funnel!  Flip the funnel into a megaphone!  Use your volunteers and supporters to share your message via social media
  47. 47. Exercise
  48. 48. What Would You Do? You just found out one of your programs will be honored at the AHVRP Extraordinary Program Awards Lunch. You have a community that would want to know this.!  Write your 140 character Twitter message!  Your Facebook message (400 character limit)
  49. 49. Case Studies
  50. 50. When social mediasocial media When your use of goes wrong goes wrong…
  51. 51. Lessons learned!  Once it’s out there, you can’t take it back!  Show sensitivity and respect
  52. 52. Disclaimer
  53. 53. It might not be right for you…!  Small staff with many responsibilities!  Do not feel comfortable with social media!  No buy-in from administration!  Your audience does not use social media
  54. 54. Case Study
  55. 55. Outcome
  56. 56. Questions?
  57. 57. ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/2010/08/28/ social-media-stats-adults/Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/outcomes/ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http://jeffesposito.com/ 2011/02/14/social-media-facts-share-executives/Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations
  58. 58. ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http://sethgodin.typepad.com/ seths_blog/files/FlippingNOpro.pdfHealth Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http://www.corporatecompliance.org/AM/ Template.cfm?Section=Surveys&Template=/surveyform.cfm&survey=FacebookLinkedInTwitterHoltz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case-blocking-employee- access-social-media?Johanning, D. (2011). Using Facebook & Twitter for Business.Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.htmlMarketing Savant. (2011). Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/Social- Media-Strategy-Guide-by-Marketing-Savant
  59. 59. ResourcesMayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_Social_Media_iCrossing_ebook.pdfOstroff, M. (2011). How To Set Up a Facebook Page for Your Business. http://exploringsocialmedia.com/ how-to-set-up-a-facebook-page-for-your-business/Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/ training-your-company-for-social-media/Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf.smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/ primer_in_social_media.pdfSquazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010).Stopblocking.org

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