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Session Title :  Leveraging Twitter in the Workplace: Efficient or Time Waster?  Presented by: Tamera Kremer June 3, 2009 Government 2.0 and Social Media Conference
It's one of the fastest-growing phenomena on the Internet.   ~ New York Times
What’s all this Web 2.0 chatter about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dialogues, not monologues ,[object Object],[object Object],[object Object],[object Object]
I get blogging, but what’s “micro-blogging”? ,[object Object],[object Object]
Twitter; Tweet; Tweeple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of interactions on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The only hard & fast rules of Twitter interactions?   Add value or don’t participate Be a real person Not everyone is going to care about what you have to say
Who’s Tweeting?  What’s happening in 140-characters?
Who’s Tweeting? - Government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government Tweets
San Francisco adds 311 service via Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s Tweeting? - Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People are engaging with brands… positively & negatively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s Tweeting - NGO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Citizens are engaged in social change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participatory Tweets
So… there are a lot of diverse conversations happening in 140-characters…
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating into a workplace culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assuming the Pros outweigh the Cons,  now what ?
Building a strategy:  Figure out what works for you
Getting Started: Explore ,[object Object],[object Object],[object Object],[object Object]
Getting Started: Learn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Engage ,[object Object],[object Object],[object Object],[object Object]
Getting Started: Enjoy ,[object Object],[object Object],[object Object]
Getting Started: Monitor/ Measure ,[object Object],[object Object],[object Object],[object Object]
Final thoughts on getting started ,[object Object],[object Object],[object Object],[object Object]
Some “Get Started” Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! [email_address] Twitter.com/tamera www.wildfirestrategy.com
Image Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Leveraging Twitter In The Workplace