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How to Avoid Common Social Media Pitfalls and Improve your Online Image Presented by: Tina Myles, Esq., SPHR  Director Hum...
Why should you care? <ul><li>Social media (Twitter, Facebook, LinkedIn, etc.) is a great tool to help you find a job or pr...
Why you need to create an online image. <ul><li>If you don’t create it for yourself, someone else may have the opportunity...
What is your online image? <ul><li>Is it you?  </li></ul><ul><li>Is it professional?  </li></ul><ul><li>Would you want you...
Do: <ul><li>Use social media! It’s not going away.  </li></ul>
Do: <ul><li>Be consistent </li></ul><ul><ul><ul><li>Make sure you resume and LinkedIn profile match each other.  </li></ul...
Do: <ul><li>Keep your private life private and your professional life professional.  </li></ul><ul><ul><ul><li>Be careful ...
Do: <ul><li>Building a network before you need it is a great way to utilize your network when you need it.  </li></ul><ul>...
Do: <ul><li>Participate in groups and discussions related to your field.  </li></ul><ul><ul><ul><li>Helps gain insight int...
Don’t: <ul><li>Disclose confidential or proprietary information on sites. </li></ul><ul><li>Do not make inappropriate comm...
Don’t <ul><li>Post anything you think might be in questionable taste to some people.  </li></ul><ul><ul><ul><li>Athletes h...
Don’t: <ul><li>Spend hours of your workday on social media.  </li></ul>
Top 10 Turn-off’s for Employers <ul><li>References to drug abuse </li></ul><ul><li>Extremist/ intolerant views, including ...
Conclusion: <ul><li>Is your online profile and image something you would be proud to show your mother or grandmother?  </l...
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Tina Myles Presentation from YouToo 2010 at Kent State

How to Avoid Common Social Media Pitfalls and Improve your Online Image

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Tina Myles Presentation from YouToo 2010 at Kent State

  1. 1. How to Avoid Common Social Media Pitfalls and Improve your Online Image Presented by: Tina Myles, Esq., SPHR Director Human Resources, InfoCision Management Corporation
  2. 2. Why should you care? <ul><li>Social media (Twitter, Facebook, LinkedIn, etc.) is a great tool to help you find a job or promote your career. </li></ul><ul><li>In 2010, between 50-68% of employers report that they search for information about prospective employees using social media. </li></ul><ul><li>The internet is forever. </li></ul>
  3. 3. Why you need to create an online image. <ul><li>If you don’t create it for yourself, someone else may have the opportunity to do it for you. </li></ul>
  4. 4. What is your online image? <ul><li>Is it you? </li></ul><ul><li>Is it professional? </li></ul><ul><li>Would you want your online presence working for you? (and be honest) </li></ul>
  5. 5. Do: <ul><li>Use social media! It’s not going away. </li></ul>
  6. 6. Do: <ul><li>Be consistent </li></ul><ul><ul><ul><li>Make sure you resume and LinkedIn profile match each other. </li></ul></ul></ul>
  7. 7. Do: <ul><li>Keep your private life private and your professional life professional. </li></ul><ul><ul><ul><li>Be careful whom you “friend” on Facebook </li></ul></ul></ul><ul><ul><ul><li>Don’t forget your privacy settings. </li></ul></ul></ul>
  8. 8. Do: <ul><li>Building a network before you need it is a great way to utilize your network when you need it. </li></ul><ul><ul><li>Don’t forget that you have to give to get. Networking works both ways. </li></ul></ul>
  9. 9. Do: <ul><li>Participate in groups and discussions related to your field. </li></ul><ul><ul><ul><li>Helps gain insight into what the field is about </li></ul></ul></ul><ul><ul><ul><li>Learn about trends and opportunities </li></ul></ul></ul>
  10. 10. Don’t: <ul><li>Disclose confidential or proprietary information on sites. </li></ul><ul><li>Do not make inappropriate comments about work or co-workers on social media. </li></ul><ul><ul><ul><li>Most companies now have policies concerning computer and network usage. </li></ul></ul></ul>
  11. 11. Don’t <ul><li>Post anything you think might be in questionable taste to some people. </li></ul><ul><ul><ul><li>Athletes have guilty of this, as several have tweeted themselves right out of a job. </li></ul></ul></ul>
  12. 12. Don’t: <ul><li>Spend hours of your workday on social media. </li></ul>
  13. 13. Top 10 Turn-off’s for Employers <ul><li>References to drug abuse </li></ul><ul><li>Extremist/ intolerant views, including racism/ sexism </li></ul><ul><li>Criminal activity </li></ul><ul><li>Evidence of excessive alcohol consumption </li></ul><ul><li>Inappropriate pictures, including nudity </li></ul><ul><li>Foul language </li></ul><ul><li>Links to unsuitable websites </li></ul><ul><li>Lewd jokes </li></ul><ul><li>Silly email addresses </li></ul><ul><li>Membership to pointless/ silly groups </li></ul>
  14. 14. Conclusion: <ul><li>Is your online profile and image something you would be proud to show your mother or grandmother? </li></ul><ul><li>Is it something you would be excited to show your boss or potential employer? </li></ul>

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