Social Media For HR

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Presentation at CIPD event, Kettering, 05 Feb

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Social Media For HR

  1. 1. Social media for HR and professional development<br />CIPDKettering4th Feb 2010Susi O’Neill, digital consultantAlec McPhedran, Skills Channel TV<br />
  2. 2. Tonight’s presentation<br /> Susi O’Neill<br />Introduction to social media for HR<br />2. Alec McPhedran<br />Social media policy and skills<br />Group workshop<br />Discussion on issues raised + feedback<br />
  3. 3. About me<br /><ul><li>Digital content producer, online marketer & website manager since 2000
  4. 4. Digital strategy consultant –growing businesses online through strategic planning and marketing
  5. 5. Specialise in media industries moving to online economy, multimedia content and e-marketing
  6. 6. Founded CreativeNottingham.com, new blog for creatives in Nottingham
  7. 7. Trained as a musician, toured Europe with many alternative bands
  8. 8. A leading UK theremin player, many TV appearances & recently 4th plinth, Trafalgar Square</li></li></ul><li>Introduction to social media for HR<br /> What is social media?<br /> Social media for engagement<br /> Personal branding and online networking<br />HR & legal implications<br /> Recruitment case studies<br />
  9. 9. Don Tapscott, Corporate Behaviour<br />Author of Wikinomics, video on YouTube<br />
  10. 10. What is social media?<br />
  11. 11. Defining social media<br />Using web tools to transform 1-to-1 to 1-to-many conversations<br />
  12. 12. Links with...User-generated content (UGC)<br />
  13. 13. Links with...Web 2.0 (software for sharing)<br />
  14. 14. ...or as Tim Berners-Lee calls it<br />“a piece of jargon”<br />
  15. 15. Isn’t the web inherently social?<br />Usenet Newsgroup, established 1981 (now Google Groups)<br />
  16. 16. Isn’t the web inherently social?<br />Google Wave, collaborative communication tool, launched Sept 2009<br />
  17. 17. Types of social media: blogs<br /><ul><li>Over 1.4 million new blog posts every day
  18. 18. 22 of 100 most popular websites are blogs
  19. 19. 51% of blog readers shop online</li></li></ul><li>Types of social media: social networks<br /><ul><li>Facebook 4th most populous nationwith 350m users & 700,000 business pages
  20. 20. LinkedIn: 50m users
  21. 21. Used by 2/3 people in world
  22. 22. 4th most popular online activity (more than email)
  23. 23. Time online growing at 3x rate of other activities</li></li></ul><li>Types of social media: sharing media<br /><ul><li>13 hours of footage uploaded to YouTube every second
  24. 24. 100M YouTube videos viewed daily
  25. 25. 50 billion photos on top 5 photo sharing sites
  26. 26. 3M photos uploaded daily to Flickr</li></li></ul><li>Types of social media: micro-blogging<br /><ul><li> Real-time status updates now appear as Google search results
  27. 27. 3M Tweets per day on Twitter
  28. 28. 1.2M people ‘follow’ @stephenfry</li></li></ul><li>Using social media for business<br />
  29. 29. Your customers are talking about you<br />
  30. 30. So help them out<br />
  31. 31. Personal branding<br /><ul><li> Build & invest in your network
  32. 32. Own your brand URLs
  33. 33. Create a consistent avatar
  34. 34. Build an ‘evergreen cache’
  35. 35. Be personal & personable</li></li></ul><li>Social networking success strategies<br /><ul><li>Set your goals – what can you achieve?
  36. 36. Seed and share – be an expert
  37. 37. Add value – share knowledge & ideas
  38. 38. Have fun – be social, make connections
  39. 39. Value your time – moderate & measure</li></li></ul><li>When social networking goes wrong<br />the twitter v FedEx saga<br />
  40. 40. HR & legal: How much is too much?<br />
  41. 41. What not to do...<br />Respect boundaries (and employment law)!<br />
  42. 42. HR & legal: social monitoring<br /><ul><li> 53% use social networking sites to research candidates
  43. 43. Sources: 43% search engines, 12% Facebook, 12% LinkedIn, 3% search blogs, 4% Twitter
  44. 44. 70% rejected applicant based solely on his or her online info
  45. 45. Candidate lied about qualifications – 38%;  * Candidate showed poor communication skills – 31%;   * Candidate made discriminatory comments – 13%;   * Candidate posted content about them drinking or using drugs – 10%;   * Candidate posted provocative or inappropriate photos/info – 9%;   * Candidate bad-mouthed previous employer, co-workers, clients – 9%;   * Candidate shared confidential information from previous employer – 8%
  46. 46. 86% said a positive digital identity can have a favourable impact Sources: CareerBuilder.co.uk and Microsoft 2010</li></li></ul><li>Social media in HR<br />RSM McGladreyUSA Accountants:Corporate blog, CSR blog, YouTube recruitment channel and Facebook group, B2B Twitter<br />
  47. 47. Social media in HR<br />Five core values:<br />
  48. 48. HR & legal<br /><ul><li> Putting out a ‘shingle’ obliges you to respond
  49. 49. Plan social media strategically, manage responsibly
  50. 50. ‘Mow the lawn’ in your spaces
  51. 51. Be careful how you monitor employee behaviours
  52. 52. Create policies that balance business and personal needs</li></li></ul><li>Thank you. <br />Contact Me:susi@digitalconsultant.co.uk<br />Tel: 07981 222799WTwitter: @susioneillSkype: susi.oneillweb/blog: www.digitalconsultant.co.uk<br />
  53. 53. Group discussion<br />1) What are the opportunities and risks for managing social media in your organisation?2) Which tools and approaches could you introduce?<br />

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