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OUTCOME
ECONOMYThe opportunity to bring organizations out of the dark ages into a smart and clean world
HELGE
TENNØ
JOKULL
180360720.NO | JOKULL.IO
THE
«KEEP IT
SECRET
KEEP IT
SAFE»
22 %
FOR THE LAST 30 YEARS WE HAVE STALLED AT
aggregate efficiency
- Jeremy Rifkin -
«The reason it stalled is that our aggregate efficiency maxed out on the Second Industrial Revolution's platform of centralized
telecommunications, fossil fuel and nuclear power, and internal combustion transport, and logistics on road and rail.»
.for every process in prodution and distribution we are burning this planet
The period during which human activity has been the
dominant influence on climate and the environment.
ZERO MARGINAL COST
THE DIGITIZATION OF TRANSPORT, ENERGY AND COMMUNICATION
By the digitalization of communication, energy, and transport you can manage power and
move economic activity across every value chain and create your aggregate energy efficiency.
- Jeremy Rifkin -
DEMATERIALIZATION
http://afflictor.com/2015/10/02/america-has-started-to-dematerialize/
«Software, sensors, data,
autonomous machines and all the
other digital tools of the second
machine age allow us to use a lot
fewer atoms throughout the
economy.
Precision agriculture enables great crop yields with much
less water and fertiliser. Cutting-edge design
software envisions buildings that are lighter and more
energy efficient than any before. Robot-heavy warehouses
can pack goods very tightly, and so be smaller.
Autonomous cars, when (not if) they come, will mean
fewer vehicles in total and fewer parking garages in cities.
Drones will replace delivery trucks. And so on.»
- Andrew McAfee
«We have reached peak-stuff» - A. McAfee
- Benedicte Evans, Andreessen Horowitz -
«The first benefit was that you could turn the ship around faster. The second phase is that you would have to build new ships,
new ports and new on-shore logistics. And the whole structure of how the shipping industry works kind of changes, and so the
freight industry looks different. But the third stage and the thing that really flows across everything is that you move to a global
supply chain. Our global eco-system today ould look very different if it wasn’t for containerization and that effects every industry
on earth, it doesn’t just affect shipping companies.
CONTAINERIZATION
The truth about reality: Our data determines it
.outcome
.efficiency
.ratio
«The business of business isn’t just about
creating profits for shareholders - it’s also
about improving the state of the world
and driving stakeholder value [customers,
employees, partners, suppliers, citizens,
governments, the environment»
- Marc Benioff, Chairman and CEO of Salesforce -
voted most innovative company in the world four years in a row
THE OUTCOME ECONOMY
+1% efficiency
30 minutes
Stockholm - Helsinki
billions in reduced fuel cost for industry
reduced cost for customer
PRODUCTIVITY INNOVATION DISRUPTIVE INNOVATION
«… identify[ing] technology rather
than capital or business as the
driver of automation.»
- Shoshana Zuboff -
http://bit.ly/1TlprqB
.the misdirect
I
.the growth trap
«they’re obligated to grow by what
their debt structure demands rather
than by the demand of their market»
- Douglas Rushkoff -
AND SO COMPANIES USE THE TECHNOLOGY TO
UNIMAGINATVILY INCREASE THE EXPLOITATION
AND DEPLETION OF OUR FINITE RESOURCES
IMAGE BY ROOKUZZ.. ON FLICKR.COM
.Corebusiness model
& technology
III
II
the technology is not the product
Current technology is solving barriers in the existing market - if the
barriers change the solutions couldchange
autonomous intersection
traditional intersection
«To get the best possible outcome from what we put in»
- FARMER
«To get the best possible outcome from what we put in»
- FARMER
«To get the best possible outcome from what we put in»
- FARMER
«To get the best possible outcome from what we put in»
- FARMER
THE OUTCOME ECONOMY
«What these things change aren’t just
technology companies, but they
transform all of our customers as well.
Because they enable different kinds of
businesses, they enable these
businesses to function in
fundamentally different ways.»
- Benedicte Evans, Andreessen Horowitz -
HELGE
TENNØ
JOKULL
180360720.NO | JOKULL.IO

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The Outcome Economy

  • 1. OUTCOME ECONOMYThe opportunity to bring organizations out of the dark ages into a smart and clean world HELGE TENNØ JOKULL 180360720.NO | JOKULL.IO THE
  • 3. 22 % FOR THE LAST 30 YEARS WE HAVE STALLED AT aggregate efficiency - Jeremy Rifkin - «The reason it stalled is that our aggregate efficiency maxed out on the Second Industrial Revolution's platform of centralized telecommunications, fossil fuel and nuclear power, and internal combustion transport, and logistics on road and rail.»
  • 4. .for every process in prodution and distribution we are burning this planet The period during which human activity has been the dominant influence on climate and the environment.
  • 5. ZERO MARGINAL COST THE DIGITIZATION OF TRANSPORT, ENERGY AND COMMUNICATION By the digitalization of communication, energy, and transport you can manage power and move economic activity across every value chain and create your aggregate energy efficiency. - Jeremy Rifkin -
  • 6. DEMATERIALIZATION http://afflictor.com/2015/10/02/america-has-started-to-dematerialize/ «Software, sensors, data, autonomous machines and all the other digital tools of the second machine age allow us to use a lot fewer atoms throughout the economy. Precision agriculture enables great crop yields with much less water and fertiliser. Cutting-edge design software envisions buildings that are lighter and more energy efficient than any before. Robot-heavy warehouses can pack goods very tightly, and so be smaller. Autonomous cars, when (not if) they come, will mean fewer vehicles in total and fewer parking garages in cities. Drones will replace delivery trucks. And so on.» - Andrew McAfee «We have reached peak-stuff» - A. McAfee
  • 7. - Benedicte Evans, Andreessen Horowitz - «The first benefit was that you could turn the ship around faster. The second phase is that you would have to build new ships, new ports and new on-shore logistics. And the whole structure of how the shipping industry works kind of changes, and so the freight industry looks different. But the third stage and the thing that really flows across everything is that you move to a global supply chain. Our global eco-system today ould look very different if it wasn’t for containerization and that effects every industry on earth, it doesn’t just affect shipping companies. CONTAINERIZATION
  • 8. The truth about reality: Our data determines it .outcome .efficiency .ratio
  • 9. «The business of business isn’t just about creating profits for shareholders - it’s also about improving the state of the world and driving stakeholder value [customers, employees, partners, suppliers, citizens, governments, the environment» - Marc Benioff, Chairman and CEO of Salesforce - voted most innovative company in the world four years in a row THE OUTCOME ECONOMY
  • 10. +1% efficiency 30 minutes Stockholm - Helsinki billions in reduced fuel cost for industry reduced cost for customer PRODUCTIVITY INNOVATION DISRUPTIVE INNOVATION
  • 11. «… identify[ing] technology rather than capital or business as the driver of automation.» - Shoshana Zuboff - http://bit.ly/1TlprqB .the misdirect I
  • 12. .the growth trap «they’re obligated to grow by what their debt structure demands rather than by the demand of their market» - Douglas Rushkoff - AND SO COMPANIES USE THE TECHNOLOGY TO UNIMAGINATVILY INCREASE THE EXPLOITATION AND DEPLETION OF OUR FINITE RESOURCES IMAGE BY ROOKUZZ.. ON FLICKR.COM .Corebusiness model & technology III II
  • 13. the technology is not the product Current technology is solving barriers in the existing market - if the barriers change the solutions couldchange autonomous intersection traditional intersection
  • 14. «To get the best possible outcome from what we put in» - FARMER
  • 15. «To get the best possible outcome from what we put in» - FARMER
  • 16. «To get the best possible outcome from what we put in» - FARMER
  • 17. «To get the best possible outcome from what we put in» - FARMER
  • 18. THE OUTCOME ECONOMY «What these things change aren’t just technology companies, but they transform all of our customers as well. Because they enable different kinds of businesses, they enable these businesses to function in fundamentally different ways.» - Benedicte Evans, Andreessen Horowitz - HELGE TENNØ JOKULL 180360720.NO | JOKULL.IO