Social Media: The good, the bad & the ugly


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Presentation at the Social Media for Not for Profits conference in Melbourne, 28 & 29 March 2012

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Social Media: The good, the bad & the ugly

  1. 1. Social Media:The Good, The Bad & The Ugly! Carol Skyring Social Media for Not for Profits Conference, Melbourne 28-29 March 2012
  2. 2. Key issues and concerns surrounding social media for NfPsHow some NfPs are using social media well & others not so wellLearning from past mistakes and safeguarding future projects
  3. 3. Your Social Media use1.I’m not using social media yet.2.I’m thinking about using social media.3.I’ve been dabbling.4.I’m pretty experienced with social media5.I tweet therefore I am!
  4. 4. Key issues & concerns What is social media?Why should we use social media? How can we use social media?What if we don’t use social media? How do we get started? What can go wrong?
  5. 5. Get the T-Shirt at
  6. 6. Social Media• Umbrella term for various technologies and social interaction using words, pictures, videos and audio.• Interactions between people.• Involves building communities.
  7. 7. It’s a conversation!
  8. 8. Why use Social Media?New generation• Networked• Connected• Want to be heard
  9. 9. The new model
  10. 10. Uses for Social Media Learning (PLN) Human RSS Harness collective intelligence Marketing & promotionCommunication with supporters
  11. 11. Somefacts &figures !
  12. 12. Nearly two thirds of Australianinternet users participate onsocial networking sites.Sensis Social Media Report, May 2011
  13. 13. 200 million tweets sent each day Source: 30 June 2011
  14. 14. Social Causes Study:
  15. 15. What if wedon’t use social media? Lost opportunities!
  16. 16. How do you get started?Look at what others are doing. Formulate a strategy: who what where when why!
  17. 17. Using social media well(and not so well!) Some examples.....
  18. 18. Who is talking about you?
  19. 19. How NOT to Tweet
  20. 20. Examples• Mission Australia - extensive & good use + CEO (but hidden at bottom of their website)• Red Cross - extensive & good use• Centrelink - links to link (clever or lazy?)
  21. 21. Links to link
  22. 22. Learning frompast mistakes
  23. 23. A campaigngone wrong!“We have been touched by thegenerosity of our fans - thanksto your suggestions, Bing Lee hasdecided to donate $1 for everyfan we have on the Bing LeeFacebook page to theQueensland Flood Relief Appeal.Share this with everyone youknow and lets aim for $10,000worth of donations by the endof the month!!” (January 2011)
  24. 24. Measure success - did you meet your goals?• Google Alerts• Social Mention• Samepoint• Twitter Search• Twitter Sentiment• Twitratr
  25. 25. Good Bad Ugly There’s only one You can engage It takes time and a thing worse than notwith supporters & good strategy and doing social media -extend your reach policy doing it badly!