Social Media:The Good, The Bad & The Ugly! Carol Skyring carolskyring.com http://ﬂic.kr/p/5uhL7d Social Media for Not for Proﬁts Conference, Melbourne 28-29 March 2012
Key issues and concerns surrounding social media for NfPsHow some NfPs are using social media well & others not so wellLearning from past mistakes and safeguarding future projects
Your Social Media use1.I’m not using social media yet.2.I’m thinking about using social media.3.I’ve been dabbling.4.I’m pretty experienced with social media5.I tweet therefore I am!
Key issues & concerns What is social media?Why should we use social media? How can we use social media?What if we don’t use social media? How do we get started? What can go wrong? http://www.ﬂickr.com/photos/mattcameasarat/6885088849/
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Social Media• Umbrella term for various technologies and social interaction using words, pictures, videos and audio.• Interactions between people.• Involves building communities.
A campaigngone wrong!“We have been touched by thegenerosity of our fans - thanksto your suggestions, Bing Lee hasdecided to donate $1 for everyfan we have on the Bing LeeFacebook page to theQueensland Flood Relief Appeal.Share this with everyone youknow and lets aim for $10,000worth of donations by the endof the month!!” (January 2011)
Measure success - did you meet your goals?• Google Alerts• Social Mention• Samepoint• Twitter Search• Twitter Sentiment• Twitratr
Good Bad Ugly There’s only one You can engage It takes time and a thing worse than notwith supporters & good strategy and doing social media -extend your reach policy doing it badly!