1. Nonprofits and the Social Web Beth Kanter, Beth’s Blog Connecting Up, Australia

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. I first heard about ConnectingUp in 2005….

10. What I’m going to talk about … A story about socially networked fundraising Patterns of Success Just One Tool

11. Nonprofits and the Social Web: Patterns of Success

12. The Cute Dog Theory

13. A Remix of the Cute Cat Theory

14. Web2.0: to share cute cat photos

15. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

18. So, I asked these nonprofits professionals, what do you need to think about to be successful on the social web?

19. Assess Audience Online Social Activities

21. Digital Natives

22. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

24. Discuss/set objectives first

25. Not a monologue

26. Listening

27. Conversation

28. Even difficult ones …

29. The audience wants a voice

32. Transparency

33. Source: Alan Levine – CogDog Blog Web 1.0

34. Web 2.0

36. Staff Roles

37. “ I was a Facebook junkie before I was hired!”

41. Define a box Define a Box

43. It takes time

44. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

45. Start small, reiterate over and over

47. Here’s some advice from Wendy Harmon, Red Cross Blogger

50. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

51. Social Presence: Twitter I just twittered that I’m playing my guitar right now!

54. Is there any value to knowing what your friends are doing right now?

57. Twitter is not dumb … if you follow smart people!

60. How to be efficient …

61. Nonprofits

67. October, 2007

68. A Story …

71. Contest Opens: December 13, 2007 3:00 PM

72. December 13, 2007 3:01 PM

73. I opened my Kimono

75. Strategy Make It Personal Theory Example ….

76. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

80. Will it scale?

81. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

82. Strategy: Stories

83. Strategy Three R’s of Network Weaving

84. Relationship Building

85. Rewards

86. Reciprocity

87. Stories and Network Weaving …

89. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

90. What’s more fun than a birthday party?

99. Where did they get all those embarrassing photos?

102. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

103. But my birthday was Jan. 11 th and we had 20 more days to go …

106. 57 donors Energizing Burst

107. How To Ask for Donations on Twitter

108. Offline/Online

111. 24 hours before the contest ends We’re in 1 st Place

121. WooT! WooT!

122. Chan Piseth Thank You

123. Lessons Learned

125. And get your dogs in a row …..

126. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com @kanter on Twitter