The document summarizes Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The agenda includes an overview of networked nonprofits, discussions on social culture, simplicity, listening, engagement and relationships, transparency, and free agents. Trainees worked in groups, participated in discussions, wrote blog posts, and reflected on how these concepts could apply to Arabic NGOs. The goal was to understand how to integrate networked nonprofit principles into social media training and coaching.
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E-Mediat Day 2
1. Train the TrainersDay 2:The Networked Nonprofit Translating to an Arabic NGO Context Beth Kanter, Co-Author, The Networked Nonprofit This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)
6. Write on a sticky note âŚ.. What was your key reflection yesterday? What are you most curious about for today? Activity Overnight Reflections
7. IcebreakerDay 2: TranslationIs there an Arabic word for that? Activity
8. Instructions The next couple of slides are social media sites and taglines. Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic? For each slide, find a different partner Activity
14. Definition: Networked Nonprofits Networked Nonprofits are simple, agile, and transparent NGOS that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must âbeâ before they can âdo.â For some NGOS, it means changing the way they work. For others, they naturally work in a networked way so change isnât as difficult. Presentation
15. Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.
16. NGO: Not Networked NGO Modified illustration by David Armano The Micro-Sociology of Networks With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
17. Networked NGO Staff With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
25. Activity Work in small groups as a team. Think of of an NGO in your country that is or becoming a Networked Nonprofit? What is it about the way they work? Write their name on a sticky note with some words that describe the way they work.
26. Discussion Questions: How does the concept translate? How would you introduce the concept in training your country?
27. Social Culture Definition: Social Culture Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Presentation
28. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Make mistakes Perception of wasted of time and resources Safety and security concerns Donât Run Away
29. Discussion: Share Pair Questions: Review the list of concerns and identify which ones you think may be relevant for NGOS in your country. Are there other concerns not on the list? How would you coach a NGO that was facing these barriers? Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?
54. Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group
55. Discussion: Debrief Questions: What ideas translate? What doesnât? If you were leading a training, what would you incorporate? Why or why not?
56. Social Culture Definition: Simplicity Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isnât just one more thing Presentation
57. Social Culture Simplicity in Social Media Practice Focus on what you do best, network rest Leverage your networks How much time will you spend doing the work once you learn skills? Presentation
58. Focus on what you do best, network rest Social Culture
61. How much time will you spend doing the work once you learn skills? Social Culture Build Community Participate Listen Promote Publish Low Engagement Content Intensive No Engagement Broadcast/Share High Engagement + + + + 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Original concept by Beth Kanter, revised by Aliza Sherman
62. Discussion: Debrief Questions: What ideas translate? What doesnât? If you were leading a training, what would you incorporate? Why or why not?
64. Definition: Listening, Engaging, Building Relationships Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in. Presentation
65. Keywords: Definition Jessica and Mohamad will be teaching you how to use these tools ⌠Words or phrases that are important to your NGO, Cause, or network. Presentation
66. Keywords: Examples NGO name and URL Other NGOs Program, services, and event names Terms or phrases associated with a cause or program Issue area, synonyms, geography Presentation
67. Remember your maps from yesterday? Work in teams Review your network map Brainstorm keywords should you follow Write on sticky notes Add to your map Debrief: Walking Around Activity
68. Definition: Transparency Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesnât have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security.
73. Discussion: Share Pair Questions: If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons. Debrief
74. Definition: Free Agents Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO. Presentation
75. Free Agent: Uncultured âI canât single-handedly end global poverty, but I can take actions and inspire others.â
77. Free Agent: Uncultured âThe problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. â
80. Discussion: Share Pair Questions: Do think NGOS and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share? Debrief
82. Write One Blog Post Social Culture: What does a social culture look like in an Arab NGO? Simplicity: What can you do less of to make more time for social media? Listening: List of keywords Transparency: What should be open for networking, what should be closed for safety/privacy? Free Agents: An example of a free agent in my country is âŚ.
83. Reflecting and Closing Silent Reflection: Sit quietly and think about the day, write down what your learned Share Pair: Find someone in the room you havenât spoken with and share your reflection Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle. Discussion
85. Rules for Using This Content Creative Commons Attribution License You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: http://emediat.wikispaces.com
Editor's Notes
IIE and publicly acknowledge funding by the U.S. Department of State Middle East Partnership Initiative (MEPI).
Photo by Beth KanterPhotos from Women in Technology Web Site
Ice Breaker: Translation Game Today is about translation of an idea from one culture or context into another. Sometimes direct translations simply do not work. This exercise will help remind us that many of the ideas and approaches in this TOT will need to adapted, translated, or revised to fit your countryâs context. Weâll also have some fun. Steps: 1. Facilitator tells the group that next couple of slides have screen captures of social media sites and taglines. And weâre going to play a translation game.2. Facilitator asks people to find a partner. Each pair should have Arabic/English speaker3. Facilitator reads the first slide and asks pairs to talk about translation. 4. Facilitator asks for translation. Asks someone to write the name of the tool in Arabic on a sticky note. Asks who in the group is a power user of the tool Facilitator jots down the tool name on a sticky and puts it on the Me to We Network. 5. Facilitator asks people to switch partner. The pattern continues until the five tools are covered. Facebook: Like Us on Facebook LinkedIn: Get the Most from Your Professional NetworkTwitter: The best way to discover whatâs new in your world. Google Alerts beta: . YouTube: Allows billions of people to discover, watch and share originally-created videos.  Debrief: Ask for a popcorn report after one. How does it translate? Also ask who is using the tool â add to the map on the walls.
http://www.flickr.com/photos/localsurfer/21448206/sizes/l/in/photostream/The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our worldâs oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwideThey have members and chapters around the world â and they use social media to mobilize people online to have impact offline â for âbeach victoriesâ For example, they get their members to show up a local hearings to block projects that might destroy wetlands as well as miles of sandy coast.
SHABAKAT youth integrate information and communication technologies in the day-to-day lives of their communities to positively transform our families, education, businesses, environment and community. Rami Al-Karmi will share a few words.
Fujairah bullfighting is a bloodless event where weight classed farmer bulls come together in a sumo-wrestling style clash every friday by the Fujeirahcorniche.http://www.flickr.com/photos/sashdc/5277171909/
Rewards learning and reflectionTry it and fix it approach â fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Bochttp://www.youtube.com/watch?v=-Vo4M4u5Boc
University of California Museum of Paleontology, âIntroduction to Porifera,â http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Bethâs Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,â Bethâs Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).Â
http://www.flickr.com/photos/poritsky/2349613851/sizes/l/From the Networked Nonprofithttp://bit.ly/networkednpUniversity of California Museum of Paleontology, âIntroduction to Porifera,â http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Bethâs Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,â Bethâs Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).Â
http://www.flickr.com/photos/poritsky/2349613851/sizes/l/From the Networked Nonprofithttp://bit.ly/networkednpUniversity of California Museum of Paleontology, âIntroduction to Porifera,â http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Bethâs Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,â Bethâs Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).Â