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NNJ SMBC Kickoff


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Northern New Jersey Social Media Boot Camp Kickoff, December 10, 2009 in Paramus. NNJSMBC is funded by a Berrie Innovation Grant, and this event was held at the Federation Headquarters.

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NNJ SMBC Kickoff

  1. 1. Welcomes you to the SOCIAL MEDIA BOOT CAMP Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible
  2. 2. Overview <ul><li>Social Tagging </li></ul><ul><li>Social media definitions and theory </li></ul><ul><li>How to think strategically about social media tools </li></ul><ul><li>What does it mean for congregations? </li></ul><ul><li>How change occurs: The origin of the Boot Camp </li></ul><ul><li>What is the Social Media Boot Camp </li></ul>
  3. 3. What is Tagging?
  4. 4. Nonprofit Technology Network conference 692 images from many users
  5. 5. <ul><li>What you need: </li></ul><ul><ul><li>Find your red name tag (in folder) </li></ul></ul><ul><ul><li>Write your personal TAG LINE. </li></ul></ul><ul><ul><li>Grab the small stickers and a pen </li></ul></ul><ul><li>What to do: </li></ul><ul><ul><li>Chat with someone. Tag them! </li></ul></ul><ul><ul><li>Talk to at least 5 people in 10 min </li></ul></ul><ul><ul><li>Come back in here when I holler! </li></ul></ul>Jeff Pulver’s Social Tagging
  6. 6. <ul><li>Create your own tag cloud </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  7. 7. Communications Revolution
  8. 8. Communications Revolution
  9. 9. Social Media: No Longer Only on the Margins
  10. 10. Be Goal Oriented <ul><li>Technology is a tool. </li></ul><ul><li>Success of a tool is if it helps you achieve your goals. </li></ul><ul><li>Thus, critical to know your goals and then determine which tool(s) to used in which ways. </li></ul>
  11. 11. What is Social Media? <ul><li>The Term “Social Media” refers to online tools (web sites) that depend </li></ul><ul><li>on user contributions and interactions between people to build shared </li></ul><ul><li>meaning and value. It is: </li></ul><ul><li>Participatory : It blurs the line between producer and consumer, media and audience. </li></ul><ul><li>Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . </li></ul><ul><li>Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. </li></ul><ul><li>Communal: Supports formation, growth and strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected , making use of links to other sites, resources and people, rather than being territorial and proprietary. </li></ul>
  12. 12. Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky
  13. 13. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
  14. 14. Ambient Awareness <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 </li></ul><ul><li> blog post, including link to the article: </li></ul><ul><li>“ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED </li></ul>
  15. 15. Thinking Strategically: POST <ul><li>P EOPLE: Identify audience(s) </li></ul><ul><ul><li>Understand their technographics profile </li></ul></ul><ul><li>O BJECTIVES </li></ul><ul><ul><li>What are you goals and objectives for this audience? </li></ul></ul><ul><ul><li>Listening to needs, energizing alumni, connecting like minded people… </li></ul></ul><ul><li>What is the S TRATEGY to reach these goals? </li></ul><ul><ul><li>A plan (with room to grow) </li></ul></ul><ul><ul><li>Implications of the plan (privacy policies, training, etc.) </li></ul></ul><ul><ul><li>Who is in charge? Who is participating? </li></ul></ul><ul><ul><li>How to evaluate vendors/products </li></ul></ul><ul><li>Determine the specifics of the T ECHNOLOGIES </li></ul><ul><li>you’ll use. Implement, measure, refine! </li></ul>
  16. 16. The Social Technographics Ladder <ul><li>Groundswell , by Forrester research </li></ul>
  17. 17. Temple Sinai, Oakland, CA: Facebook <ul><li>Facebook strategy </li></ul><ul><li>Listening carefully, capitalizing on opportunities </li></ul><ul><li>Little time, great skill, prioritization </li></ul><ul><li>Integrated with other marketing & communications </li></ul>
  18. 18. Beth Israel, VA: Preschool Blog <ul><li>CBI Preschool </li></ul><ul><li>Share what’s going on inside with interested parties outside </li></ul><ul><li>Reinforce learning at home </li></ul><ul><li>Demonstrate value beyond the obvious </li></ul><ul><li>Embed video </li></ul>
  19. 19. Sixth and I Synagogue, DC: Twitter
  20. 20. Official and Unofficial Outposts Find relevant conversations and contribute value
  21. 21. Q/A and Discussion <ul><li>What are you already doing with social media? </li></ul><ul><li>Where are you stuck or have questions? </li></ul><ul><li>What questions does this “communications revolution” bring up for you? </li></ul>
  22. 22. Boot Camp: Next Steps <ul><li>Listening and POST homework </li></ul><ul><ul><li>More on this after lunch </li></ul></ul><ul><li>Suggested reading list: </li></ul><ul><ul><li>“ Here Comes Everybody”, Clay Shirky </li></ul></ul><ul><ul><li>“ Groundswell”, Charlene Li & Josh Bernoff </li></ul></ul><ul><ul><li>“ Free” by Chris Anderson </li></ul></ul><ul><li>Come to webinars! </li></ul><ul><ul><li>Schedule in your folder, emails prior to each </li></ul></ul><ul><li>Focused coaching and consulting </li></ul><ul><li>Feel free to be in touch anytime! </li></ul>
  23. 23. Connecting and Sharing
  24. 24. Sharing <ul><li>Learning from each other </li></ul><ul><li>Building community </li></ul><ul><li>Links to webinars and other resources </li></ul><ul><li> </li></ul>
  25. 25. Posting <ul><li>“ New Post” </li></ul><ul><li>Add tags! </li></ul><ul><li>Publish! </li></ul>
  26. 26. What’s Next 12:00-12:30 LUNCH! (and setting up rooms for afternoon) 12:30-12:40 Choose afternoon session and get settled 12:40-1:55 Afternoon Session I 2:00-3:15 Afternoon Session II (see back of agenda for where to go in each session block) 3:20-4:00 Back here to wrap up
  27. 27. Applying Innovation to Existing Models
  28. 28. Sometimes Requires Redesigning The System
  29. 29. Why is it Important to Listen?
  30. 30. How do we Listen? <ul><li>Observe </li></ul><ul><li>Ask questions </li></ul><ul><li>Invite dialogue </li></ul>
  31. 31. Listening Skills KEYWORDS: Name of org Acronyms Key Staff URL, blog name Tag line Other key players/orgs in your community/field Important field terms BEHAVIORS: What to look for When/how to respond How to delegate responsibilities Capitalizing on opportunities
  32. 32. Listening Skills
  33. 33. Listening Tools
  34. 34. Listening Tools Check @ replies! Create and use relevant searches
  35. 35. Listening Tools Google Reader Subscribe to RSS feeds, and organize Browse new content quickly and regularly to be able to participate in conversations
  36. 36. <ul><li>Set up listening tools and systems in your organization. </li></ul><ul><li>Who will listen? </li></ul><ul><li>What tools will they use? </li></ul><ul><li>How will they respond to opportunities identified? </li></ul><ul><li>Share your experience on the blog. </li></ul>Homework #1
  37. 37. <ul><li>People </li></ul><ul><ul><li>Be Specific! And know their online behaviors. </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>What are your goals for this group? What are their goals? </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Plan for how will your relationships with the people change. What else needs to happy to achieve your objectives? Who will be involved in the process? How will you evaluate your progress? </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Choose the tool or tools to assist you. </li></ul></ul>P.O.S.T.
  38. 38. It’s about PEOPLE .
  39. 39. Objectives
  40. 40. Homework #2 <ul><li>Complete your P.O.S.T. plan </li></ul><ul><li>Choose a P </li></ul><ul><li>Develop the O S and T </li></ul><ul><li>Share your plan on the blog </li></ul><ul><li>We’ll then match you with a consultant to help you design and implement the project </li></ul>
  41. 41. Review <ul><li>Set up listening structures, and share what you learn on the blog </li></ul><ul><li>Complete the POST planning and share on the blog </li></ul><ul><li>Do it by February 1 </li></ul><ul><li>Put webinars in your calendar </li></ul><ul><li>Visit the blog or add to your RSS reader! </li></ul>
  42. 42. Sharing from Sessions <ul><li>Ah Ha Moments? </li></ul><ul><li>New ideas? </li></ul><ul><li>What else do you need to know? </li></ul><ul><li>What other resources do you need to move forward? </li></ul>
  43. 43. Wrapping up <ul><li>Schedule of webinars in your folder -- add to your calendar! </li></ul><ul><li>Work on listening and POST homework - share on blog by Feb 1. </li></ul><ul><li>Call or email us anytime! </li></ul>
  44. 44. Reflections Flickr user: Rodelicious
  45. 45. Mobile Evaluations <ul><li>Pull out your cell phone! </li></ul><ul><li>Text “boot” to 30644 </li></ul><ul><li>Respond to questions with a number 1-5, and send </li></ul><ul><li>Next question will appear </li></ul>
  46. 46. Thank you! <ul><li>Leave nametags - we will reuse </li></ul><ul><li>All materials will be available on the blog </li></ul><ul><li>Reach out to us anytime </li></ul><ul><li>Happy Hanukkah! </li></ul>