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Everything A Project Manager Should Know About Social Media
Can’t keep up with the latest social media? Looking at Twitter, YouTube and blogs and wonder how it could help your project? This presentation will explain how social media can solve communication problems specific for today’s and future projects, and how these tools help PMs improve their own skills.
Can’t keep up with the latest social media? Looking at Twitter, YouTube and blogs and wonder how it could help your project? This presentation will explain how social media can solve communication problems specific for today’s and future projects, and how these tools help PMs improve their own skills.
Digital Groups.<br />Is a Project
Manager. Must be organized.<br />Associated with social media. Must be young, fast, modern, hip.<br />Likes Seth Godin. Must be out of his mind.<br />
Digital Affiliation.<br />We are on
Twitter. We are hip.<br />We are today’s, modern Project Leaders.<br />We communicate with a secret handshake: #PMOT<br />
Project = <br />Virtual <br
/>Teams<br />Research about successful virtual teams showed us how to use social media in projects before social media was invented.<br />
Project.<br />Three rules to boost
your success:<br />#1: Exploit diversity<br />#2: Use tech to simulate reality<br />#3: Hold the team together <br />Source: “Can absence make a team grow stronger?”, Majchrzak, Malhotra, Stamps and Lipnack, Harvard Business review, 2004<br />
#1 Exploit diversity.<br />Diversity creates
different viewpoints.<br />Produces creative solutions.<br />To be constructive, share peoples background, expertise and reputation.<br />Based upon: “Can absence make a team grow stronger?”, Majchrzak, Malhotra, Stamps and Lipnack, Harvard Business review, 2004<br />
#1 Lesson.<br />Make sure profiles
are used and filled.<br />Make sure people express their expertise and experience.<br />Make sure team members know the reputations of the other members.<br />
#2 Simulate reality.<br />Mimic real
life group processes<br />Provide transparent group discussions.<br />Stimulate feedback.<br />To make it work, agree upon how and when to communicate.<br />Based upon: “Can absence make a team grow stronger?”, Majchrzak, Malhotra, Stamps and Lipnack, Harvard Business review, 2004<br />
#2 Lesson.<br />Use discussion boards,
blogs and other feedback mechanisms.<br />Start conversation: sponsor blogging, PM explaining decisions.<br />Agree on how to communicate.<br />
#3 Hold together.<br />Make sure
no team member dominates or falls behind. <br />Make sure everyone sticks to the agreed communication protocol.<br />Based upon: “Can absence make a team grow stronger?”, Majchrzak, Malhotra, Stamps and Lipnack, Harvard Business review, 2004<br />
#4 Nurture Identity.<br />Yeah yeah.
I know.<br />Identify commonalities between the group members that strengthen the group.<br />Use this to emphasize a group identity.<br />Adopt common language.<br />Create “team only” discussions.<br />
So.<br />Social media is about
human interaction.<br />Tools will change. <br />The underlying mechanisms are timeless.<br />Get into it. Learn and evolve with the tools.<br />Develop the skills needed.<br />