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Leveraging Social Media: Becoming a Networked Nonprofit Final Workshop:  Sharing Learning This project is being generously supported by the David and Lucile Packard Foundation
Social Media Lab: Becoming A Networked Nonprofit Goals:   -Design a social media experiment linked to communications/program goals -Measure, reflect, and gain insights on social media best practices -Share insights with peers  # cfclab
Share insights on your experiments
Identify your next experiment
Approach Social Media as if you were  Thomas Edison inventing the storage battery “ Results!  I have gotten a lot of results.  I know what doesn’t work and won’t have to be tried again. “
 
 
Did they abandon social media photo contests?  They adapted …
Carrie Lewis, HSUS “ Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person who needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. “
 
3,000 submissions 3,000 submissions
Wisdom of the Crowds Meets Person-to-Person Fundraising
 
13,000 installations $600,000 raised
A quick reminder about formats ….
 
 
 
 
Agenda 10:00-10:30 Welcome, Poster Creation 10:30-11:30 Ignite Style Presentations 11:30-11:45 Bio Break, Wall of Gratitude 11:45-12:30 Speed Geek 12:30-1:00 Lunch 1:00-1:30 Reflection/Prizes
Ignite Style Presentations Presenter 1:  Braden Lay-Michaels and Eva Brune, LAUP Presenter 2:  Deb Kong and Ashlee Tran, PreSchool CA Presenter 3:  Lena Hoffman, Fowler Hoffman Presenter 4:  Brian Kennedy, ChildrenNow Presenter 5:  5 minute presentation,  followed by Q/A What resonated? What ideas will you incorporate into your work? What questions?
Speed Geek Presentations Table 1:  Lori Thompson and Kathleen Manis, Advancement Project Table 2:  Maria and Maria, Yolo County Children’s Alliance Table 3:  Carmen Reynaga, United Ways of California Presenter  shares case study – 5 minutes, 5 minutes of Q/A Bell Rings Everyone else at table moves to next table, presenter stays
Reflection What are your top 1-3 takeaways What questions remain? What will be your next social media experiment?

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Social Media Lab: Becoming A Networked Nonprofit

  • 1. Leveraging Social Media: Becoming a Networked Nonprofit Final Workshop: Sharing Learning This project is being generously supported by the David and Lucile Packard Foundation
  • 2. Social Media Lab: Becoming A Networked Nonprofit Goals: -Design a social media experiment linked to communications/program goals -Measure, reflect, and gain insights on social media best practices -Share insights with peers # cfclab
  • 3. Share insights on your experiments
  • 4. Identify your next experiment
  • 5. Approach Social Media as if you were Thomas Edison inventing the storage battery “ Results! I have gotten a lot of results. I know what doesn’t work and won’t have to be tried again. “
  • 6.  
  • 7.  
  • 8. Did they abandon social media photo contests? They adapted …
  • 9. Carrie Lewis, HSUS “ Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person who needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. “
  • 10.  
  • 11. 3,000 submissions 3,000 submissions
  • 12. Wisdom of the Crowds Meets Person-to-Person Fundraising
  • 13.  
  • 15. A quick reminder about formats ….
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Agenda 10:00-10:30 Welcome, Poster Creation 10:30-11:30 Ignite Style Presentations 11:30-11:45 Bio Break, Wall of Gratitude 11:45-12:30 Speed Geek 12:30-1:00 Lunch 1:00-1:30 Reflection/Prizes
  • 21. Ignite Style Presentations Presenter 1: Braden Lay-Michaels and Eva Brune, LAUP Presenter 2: Deb Kong and Ashlee Tran, PreSchool CA Presenter 3: Lena Hoffman, Fowler Hoffman Presenter 4: Brian Kennedy, ChildrenNow Presenter 5: 5 minute presentation, followed by Q/A What resonated? What ideas will you incorporate into your work? What questions?
  • 22. Speed Geek Presentations Table 1: Lori Thompson and Kathleen Manis, Advancement Project Table 2: Maria and Maria, Yolo County Children’s Alliance Table 3: Carmen Reynaga, United Ways of California Presenter shares case study – 5 minutes, 5 minutes of Q/A Bell Rings Everyone else at table moves to next table, presenter stays
  • 23. Reflection What are your top 1-3 takeaways What questions remain? What will be your next social media experiment?

Editor's Notes

  1. http://www.flickr.com/photos/wwworks/3058182308/
  2. http://www.flickr.com/photos/peterjlambert/97671748/
  3. http://www.flickr.com/photos/wwworks/3058182308/ Quickly becoming known as “The Lab”, this space was envisioned by Garland Wright (the Guthrie’s artistic director) as a home for experimental work, a place to try out new ideas. Learning Objectives • To share insights learned from experiments • To identify the next social media project • To explore ideas of how participants support each other via social media
  4. Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person that wrote in and needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. http://beth.typepad.com/beths_blog/2007/11/the-flickr-hold.html
  5. http://www.flickr.com/photos/bonfire2k4/350108245/
  6. http://www.flickr.com/photos/thetruthabout/2754574123/sizes/l/
  7. http://www.flickr.com/photos/anitakhart/3415701216/
  8. http://www.flickr.com/photos/mburpee/3317501604/