Social Workplace For Govt 2.0


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A review of the technical and cultural benefits and barriers to adopting social media inside the organization to aid in collaboration, knowledge management.

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  • There’s a lot of buzz and interest around how social media can help you to engage with the public. I’m going to speak about how social media can transform the workplace.
  • Social Workplace For Govt 2.0

    1. 1. Social Media inside the Agency BENEFITS BARRIERS TECHNOLOGIES
    2. 2. The Governments Job: Never more important, never more complex.
    3. 3. <ul><li>Effects and Benefits </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Barriers </li></ul>
    4. 4. 3 Points <ul><li>Social media tools make connections that drive collaboration and knowledge management. </li></ul><ul><li>Culture is more important than technology. </li></ul><ul><li>New Technologies are pleasant to use, so people use them. </li></ul>
    5. 5. EFFECTS AND BENEFITS Efficiency Engagement Innovation
    7. 8. Collaboration requires connections People Information Plans
    8. 9. Collaboration is many faceted <ul><li>Creative </li></ul><ul><ul><li>Coordination toward specific goals </li></ul></ul><ul><li>Connective </li></ul><ul><ul><li>Ensuring like finds like </li></ul></ul><ul><li>Compounding </li></ul><ul><ul><li>Ensuring Present finds past </li></ul></ul>Types Collaboration
    9. 10. Thinking Collaboratively <ul><li>Prevailing Norms </li></ul><ul><li>Knowledge is power </li></ul><ul><li>I need to be perfect </li></ul><ul><li>Expertise </li></ul><ul><li>I’m on my own </li></ul><ul><li>Collaborative Norms </li></ul><ul><li>Sharing is power </li></ul><ul><li>We need to be perfect </li></ul><ul><li>Learning </li></ul><ul><li>I’ve got your back, you’ve got mine </li></ul><ul><li>We improve each other </li></ul>
    10. 11. Values of the Collaborative Culture <ul><li>A shared sense of mission . </li></ul><ul><ul><li>Very clear goals. </li></ul></ul><ul><li>Trust – it must be ok not to be perfect so as to pursue perfection together </li></ul><ul><li>Respect – it must be taken for granted that the people in the room are good at their jobs. </li></ul><ul><li>A philosophical commitment to continual improvement </li></ul><ul><ul><li>Achievement enables further achievement. </li></ul></ul>
    11. 12. <ul><li>Collaborative teams </li></ul><ul><ul><li>Find and solve problems fast </li></ul></ul><ul><ul><li>Stay organized, focused and energized </li></ul></ul><ul><ul><li>Are greater than the sum of their parts </li></ul></ul>
    12. 13. TRANSPARENCY
    13. 14. Transparency: We can see each other <ul><li>Visibility leads to understanding, sharing, </li></ul><ul><li>learning </li></ul>
    14. 15. Benefits of Internal Transparency <ul><li>Organizational benefits: </li></ul><ul><li>I understand what you’re working on. </li></ul><ul><li>I see the type/quality of work you do </li></ul><ul><li>I get some insight into how you think and how you work. </li></ul><ul><li>I can follow your best practices and knowledge of company processes and resources. </li></ul><ul><li>I can add/comment/question/direct your work </li></ul><ul><li>I’m aware when we are working on similar issues or when problems arise. </li></ul><ul><li>You get the same from me. </li></ul><ul><ul><li>Personal benefits: </li></ul></ul><ul><li>We are engaged, develop our sense of teamwork and mission. </li></ul><ul><li>Our effort is seen, appreciated and coached. </li></ul><ul><li>Cynicism, isolation and flailing decline. </li></ul><ul><li>Integrity is encouraged. </li></ul><ul><li>We coach and support each other – implicitly and explicitly </li></ul>
    15. 16. COMPOUNDING
    16. 17. Compounding: The key to efficiency <ul><ul><li>“ If I have seen farther than others it is by standing on the shoulders of giants…” </li></ul></ul><ul><ul><li>- Sir Isaac Newton </li></ul></ul>
    17. 18. <ul><li>Its not the wisdom of crowds </li></ul><ul><li>– it’s the aggregated wisdom of individuals. </li></ul>
    18. 19. Social Media Tools Capture Tacit Knowledge <ul><li>Most knowledge in the organization is tacit </li></ul><ul><li>It is nearly impossible to turn this tacit into explicit knowledge </li></ul><ul><li>Social media tools collect, and make tacit knowledge retainable and findable . </li></ul>“ What if we simplified it by doing a transform?” “ We need to wait till the acme contract expires in Jan 09. Then we can.” “ Does anyone know who does the cost analysis?” “ Kyle in Waterloo does those. Ask him, he knows everything.”
    19. 20. ENABLING TECHNOLOGIES Wikis Profiles Blogs Tags Tweets Projects Discussions
    20. 21. Current Technology offers tools to <ul><li>Get to know other people </li></ul><ul><li>Connect ideas and information to people </li></ul><ul><li>Find information and expertise </li></ul><ul><li>Get feedback and input </li></ul><ul><li>Identify clusters/communities of practice </li></ul><ul><li>Contribute information and expertise </li></ul><ul><li>Organize </li></ul><ul><li>Leverage the work of other people and of your own </li></ul>
    21. 22. Evils of Email What goes through my head when I get this?
    22. 23. Facebook-ish Goodness: Transparency
    23. 24. Blog Goodness: Value in Rough Ideas
    24. 25. Profiles and Workplace networking
    25. 26. Wiki-ish goodness: The team notebook <ul><li>Finding the RIGHT level of organization for your goal and team. </li></ul><ul><li>File sharing – no more emailing around and trying to figure out what the latest version is. </li></ul>
    26. 27. Twitter-ish goodness <ul><li>Buzz or murmur? </li></ul><ul><li>Awareness. </li></ul><ul><li>Sharing </li></ul><ul><li>Relationships </li></ul><ul><li>Quick and dirty, but good </li></ul>
    27. 28. Basecamp-ish goodness: <ul><li>organization that works for you rather than vice versa </li></ul>
    28. 29. THE BARRIERS Technical Cultural Historical
    29. 30. Adoption: <ul><li>People use a tool when its easier to use than not to. </li></ul><ul><ul><li>Adoption = Benefit + Corporate Compulsion/Ease of Use + difficulty of task </li></ul></ul><ul><ul><li>And Corporate Compulsion is a relatively weak multiplier. </li></ul></ul><ul><li>In recent years, consumer software has leapfrogged enterprise software in usability </li></ul><ul><ul><li>People are loosing patience with it. </li></ul></ul><ul><li>Web 2.0 Social media tools set high standards of usability in the consumer world </li></ul><ul><li>The new consumer usability and integrate-ability bar will revolutionize the enterprise software industry. </li></ul>
    30. 31. <ul><li>The dominant paradigm is still management by fear </li></ul><ul><ul><li>Information is status </li></ul></ul><ul><ul><li>No incentive to surface Mistakes/problems </li></ul></ul><ul><ul><li>Blame outweighs accountability </li></ul></ul><ul><ul><li>No team benefit </li></ul></ul><ul><ul><li>Inefficient, error prone, and unpleasant </li></ul></ul>Collaboration isn’t normal
    31. 32. How do we make these changes? <ul><li>Start Small </li></ul><ul><li>Lead by example </li></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Show drafts </li></ul></ul><ul><ul><li>Ask for and respond to input </li></ul></ul>
    32. 33. Example : Starting Small
    33. 34. Existing Infrastructure Existing processes and information stores exist and contain important stuff.
    34. 35. People will tip the Balance gradually
    35. 36. THE HARD PART
    36. 37. Change is
    37. 38. THE POINT
    38. 39. 3 Points <ul><li>Social media tools make connections that drive collaboration and knowledge management. </li></ul><ul><li>Culture is more important than technology. </li></ul><ul><li>New Technologies are pleasant to use, so people use them. </li></ul>
    39. 40. Deb Louison Lavoy Director of Product Marketing Digital Media Group Open Text [email_address] Facebook LinkedIn AIM: DLLavoy Twitter: Deb_Lavoy Blog: