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Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities               Beth Kanter, CEO Zoetica  ...
Beth Kanterhttp://www.bethkanter.org
Let’s Get Social!Hashtag: #netnonWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp
Share PairsIntroduce yourselves and your organizationsHow are you currently using social media?                     Photo ...
TheNetworkedNonprofit
The Books in p
The Books in p
What is a Networked Nonprofit?
Why become a Networked Nonprofit?
Complex social problems that outpace the capacity ofany individual organization                                     Photo ...
In a networked world, nonprofits need to work less like this      Source: David Armano      The Micro-Sociology of Networks
And more like this ….With apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
Some nonprofits are bornnetworked nonprofits, it is intheir DNA ….
Social Culture: Not Afraid of Letting Go Control
Other nonprofits make thattransition more slowly
The Networked Nonprofit              BE                          DOUnderstand Networks          Work with CrowdsCreate Soc...
Three Themes and Some Nuts and Bolts ….• Social Culture• Transparency• Simplicity
Theme 1: Social CultureUses social media to engagepeople inside and outside theorganization to improveprograms, services, ...
Loss of control over their brandingand marketing messagesDealing with negative commentsAddressing personality versusorgani...
The Black Smoke Monster on LOST
Leaders Experience Personal Use
Describe results versus tools
Making Social A Cultural Norm ….
Codifying A Social Culture: Policy• Encouragement and support                • Best practices                             ...
Be professional, kind, discreet,authentic. Represent us well.Remember that you can’t control itonce you hit “update.”
Testing the policies: Refining, Educating
Don’t moon anyone with a camera, unless you hide your face ….
#Squirrel!
Your organization has a social culture if ….Treats skepticism as a conversation starter, notstopperLeaders understand the ...
Reflection:       How social is your organization’s culture?                                                    NOT AT ALL...
Theme 2: TransparencyNetworked Nonprofits considereveryone inside and outsideof the organization resources forhelping them...
The Nonprofit Fortress
Transactionals
Transparent   Sponges
Do we have to share everything?
Share Pairs: If the default was open, what wouldyou close?                    Photo by Steve Scott
You want me                              to start                           Tweeting too?Simplicity: From scarcity to abun...
You have too much to do because you do too much
Leverage your networks ..
Share Pair: What could you do less of?
Who is going to do the work?Free           Integrated   Staff• Intern       • Tasks in   • Full-Time• Volunteer      Job  ...
We assert the unalienable rights of TheIntern. We understand that The Internmight be a high school student, an MBA, aretir...
Don’t do this to your intern ….
The perfect intern might be already be in your network
How many are hands-on withsocial media?How many manage someonewho is doing the work?                 ADOLAS
Oh Look, A Squirrel!
9:00    • Monitor RSS9:30    • Content Creation10:00   • Twitter10:15   • Review Analytics
What are the surefire ways to wastetime with social media?
How To Waste Your Time With Social MediaSubscribe to too many blogsRead every tweet, Facebook Post andStatus UpdateSetting...
#Squirrel!   Photo by Craig Newmark
Reflection   Book Raffle: Write on index card include your   name and email address   Share Pair   Popcorn
TheNetworkedNonprofitBook Signing   12:15
Beth Kanterhttp://www.bethkanter.org
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
Understanding the networked nonprofit
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Understanding the networked nonprofit

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Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.

Published in: Technology, Business
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Understanding the networked nonprofit

  1. 1. Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities Beth Kanter, CEO Zoetica Craigslist Bootcamp, August 2010
  2. 2. Beth Kanterhttp://www.bethkanter.org
  3. 3. Let’s Get Social!Hashtag: #netnonWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp
  4. 4. Share PairsIntroduce yourselves and your organizationsHow are you currently using social media? Photo by Franie
  5. 5. TheNetworkedNonprofit
  6. 6. The Books in p
  7. 7. The Books in p
  8. 8. What is a Networked Nonprofit?
  9. 9. Why become a Networked Nonprofit?
  10. 10. Complex social problems that outpace the capacity ofany individual organization Photo by squeakymarmot
  11. 11. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks
  12. 12. And more like this ….With apologies to David Armano for hacking his visual!Source: The Micro-Sociology of Networks
  13. 13. Some nonprofits are bornnetworked nonprofits, it is intheir DNA ….
  14. 14. Social Culture: Not Afraid of Letting Go Control
  15. 15. Other nonprofits make thattransition more slowly
  16. 16. The Networked Nonprofit BE DOUnderstand Networks Work with CrowdsCreate Social Culture Learning LoopsListen, Engage, and Build Friending to FundingRelationshipsTrust Through Transparency Governing through NetworksSimplicity
  17. 17. Three Themes and Some Nuts and Bolts ….• Social Culture• Transparency• Simplicity
  18. 18. Theme 1: Social CultureUses social media to engagepeople inside and outside theorganization to improveprograms, services, or reachcommunications goals.
  19. 19. Loss of control over their brandingand marketing messagesDealing with negative commentsAddressing personality versusorganizational voice (trustingemployees)Make mistakesMake senior staff too accessiblePerception of wasted of time andresourcesSuffering from information overloadalready, this will cause more
  20. 20. The Black Smoke Monster on LOST
  21. 21. Leaders Experience Personal Use
  22. 22. Describe results versus tools
  23. 23. Making Social A Cultural Norm ….
  24. 24. Codifying A Social Culture: Policy• Encouragement and support • Best practices • Tone• Why policy is needed • Expertise • Cases when it will be used, • Respect distributed • Quality • Oversight, notifications, and legal implications • Additional resources • Training• Guidelines • Operational Guidelines • Identity and transparency • Escalation • Responsibility • Confidentiality • Policy examples available at • Judgment and common wiki.altimetergroup.com sense Source: Charlene Li, Altimeter Group
  25. 25. Be professional, kind, discreet,authentic. Represent us well.Remember that you can’t control itonce you hit “update.”
  26. 26. Testing the policies: Refining, Educating
  27. 27. Don’t moon anyone with a camera, unless you hide your face ….
  28. 28. #Squirrel!
  29. 29. Your organization has a social culture if ….Treats skepticism as a conversation starter, notstopperLeaders understand the power behind the toolsLeaders are open to reverse mentoring if neededDescribe resultsSocial is the cultural normTry it and fix it approachValue learningSocial media policy is not just a piece of paper
  30. 30. Reflection: How social is your organization’s culture? NOT AT ALLVERY Somewhere in between?
  31. 31. Theme 2: TransparencyNetworked Nonprofits considereveryone inside and outsideof the organization resources forhelping them to achieve theirgoals
  32. 32. The Nonprofit Fortress
  33. 33. Transactionals
  34. 34. Transparent Sponges
  35. 35. Do we have to share everything?
  36. 36. Share Pairs: If the default was open, what wouldyou close? Photo by Steve Scott
  37. 37. You want me to start Tweeting too?Simplicity: From scarcity to abundance …
  38. 38. You have too much to do because you do too much
  39. 39. Leverage your networks ..
  40. 40. Share Pair: What could you do less of?
  41. 41. Who is going to do the work?Free Integrated Staff• Intern • Tasks in • Full-Time• Volunteer Job • Part-Time• Fans
  42. 42. We assert the unalienable rights of TheIntern. We understand that The Internmight be a high school student, an MBA, aretiree, or anyone in between. The Internwill be taken seriously, given real work todo, be respected for their opinion, and willbe patiently taught the things they don’tyet know.
  43. 43. Don’t do this to your intern ….
  44. 44. The perfect intern might be already be in your network
  45. 45. How many are hands-on withsocial media?How many manage someonewho is doing the work? ADOLAS
  46. 46. Oh Look, A Squirrel!
  47. 47. 9:00 • Monitor RSS9:30 • Content Creation10:00 • Twitter10:15 • Review Analytics
  48. 48. What are the surefire ways to wastetime with social media?
  49. 49. How To Waste Your Time With Social MediaSubscribe to too many blogsRead every tweet, Facebook Post andStatus UpdateSetting up profiles on very social networkknown to mankindChecking your social media every 5 minutesFollowing or Friending too many peoplewho are not part of your communityPosting repeat messages
  50. 50. #Squirrel! Photo by Craig Newmark
  51. 51. Reflection Book Raffle: Write on index card include your name and email address Share Pair Popcorn
  52. 52. TheNetworkedNonprofitBook Signing 12:15
  53. 53. Beth Kanterhttp://www.bethkanter.org

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