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Ag Grantees Twitter Webinar

by Beth Kanter on Apr 23, 2012

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Photo credit: http://www.flickr.com/photos/pro-soil/4807769472/sizes/l/in/photostream/Granteeshttp://www.packard.org/what-we-fund/conservation-and-science/agriculture/
Every few minutes as we get started, tech support reminder, type into the chat, roll call
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Photo credit: http://www.flickr.com/photos/pro-soil/4807769472/sizes/l/in/photostream/Granteeshttp://www.packard.org/what-we-fund/conservation-and-science/agriculture/
http://twitchimp.com/user/kanter/ag-grantees/
http://twitchimp.com/user/kanter/ag-grantees/
http://twitchimp.com/user/kanter/ag-grantees/
This is our agenda – we’ll pause along the way for questions.
Image: http://www.boston.com/ae/specials/culturedesk/Free-Tweeting-Twitter-Bird-Icon.gif
CA non-profit working to establish a sustainable food system in CA by 2030 through policy and advocacy work.
As a small nonprofit we play many different roles As communications manager my role is to ensure our communications are aligned with our mission and valuesSocial Media comprises approximately 15% of my time; Social media plays an important role in our overall communications efforts to build our base of supporters, and align our supports with our campaign strategies to ensure a sustainable food system
ROC recognized early on that we are living in a hyper connected world and social networks are quickly growing Social Media helps us reach a broad audience of followers interested in food and farming. Social media is a tool, don’t use it if it doesn’t serve your purpose
Our ladder of engagement is based on GRIST’s model– 1ST we start by educating – then we show how change is possible – then we inspire people with calls to action – then we follow up with updating on the impactROC is a strong believer and user of Beth Kanter’s/ Spitefire’s strategy of using SMART Goals. SMART Goals have always been a part of our larger communications strategies but now we’ve learned that we should be adapting these goals for social media as well
Campaign: A sustainable food system is feasible and capable of feeding our growing population without harming the env.
Custom Landing page – Created a video to engage ppl on some of the current challenges and solutions that exist w/in our food mvmt -> Goal was to reach a new audience and increase the number of people subscribed via email, Facebook and twitterPost updates that are current; materials relevant to workCross promote on all channels
ROC carefully coordinated content: Webpage (Campaign) -> Facebook/Twitter -> Newsletter/email Reached out to past partners to see if they would help promote of campaignIn return those partners that signed on were acknowledged as partners in our video
We were extremely pleased and excited to see how quickly and willing partners were willing to spread the word
Build the momentum through word of mouth – no ads – reached over 6500 views Saw dramatic increase of web traffic to our site – up 250% (nearly 10,000 views for the month)Increased Facebook fan base, reached a new audience
Recognize ( i.e shout out or tag)… Twitter is about building relationships (retweeting, replying and direct conversations)
Video Production too a little longer than expected due to staff changes, and most of all clearing photo rights for the videoWe should have created a list of influencers within the network that could help share the video
-ROC teamed up with 4 partner orgs to host a Twitter party on how our daily meal choices affect not only our bodies, but also the environment.-Afterwards we followed up with a blog to wrap up the conversation and share resources with links-Our goal was to increase our followers by reaching our partners base – educate the public on how what we eat impacts our env – share best practices tools/resources
ROC’s twitter chat was easy to organize, only took 1 hour, and helped us create buzz and gain new followers. Examples of helpful measuring tools are Klout, Rowfeeder, Google analytics or The Archivist
Roots of Change has learned a lot about how to use social media and help achieve our goals but social media is constantly evolving and we are learning every step of the way. For right now ROC finds a lot of value in social media Test and retest
NOTE TO ROC: if you want to go with this photo we will fix lines in woodThis slide serves as the backdrop for questions and discussion.
Glib lessons, as promised!
NOTE TO ROC: if you want to go with this photo we will fix lines in woodThis slide serves as the backdrop for questions and discussion.
http://www.smashingmagazine.com/2011/12/22/freebie-new-twitter-profile-page-gui-psd/
Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
What to Tweet:Here's a basic list of what to Tweet and some tips on getting your tweets retweeted and more on the Art of Retweet. Need more Twitter conversation starters? Here they are.
To encourage retweets, to make your tweets shorter than 140 characters ..
The traditional, user-created retweet is sometimes also called “retweet with comment” or “classic retweet.”But even if you don’t add a comment to a retweet, there can be benefits to avoiding just clicking the retweet button on Twitter.com (or setting your app to work that way). Here’s a comparison infographic between the two kinds:Here's how to do a traditional retweet if you're accessing Twitter at twitter.com:1. Copy and paste the message and name of person sending it to you.2. Precede it by "RT @" [type "RT", then a space, then a @. It's important that the @ and the name NOT have a space between them].
Bruce Lesley
Bruce Lesley

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Usha Venkatachallam, CEO at Appropriate IT Tags twitter 1 year ago

Ag Grantees Twitter Webinar

by Beth Kanter on Apr 23, 2012

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