Insert location nameIntroduction to social mediafor not-for-profits What’s it about and how to get started
Key Learnings• The impact of the NBN• Why social media  matters• Major social media  platforms• The do’s and don’ts of  so...
National Broadband Network (NBN)                                     Social media            Cloud services               ...
Social media stats in Australia• September 2012  •   Facebook: 11.5 million users  •   YouTube: 11 million users  •   Link...
The impact of social media•   Highly connected people•   Highly connected communities•   New media•   Strength in numbers•...
5 ways to think social     Be                  Be           Be                Be             Have    open             welc...
Social media for not-for-profits                                Build                              Community          Conn...
Social media for not-for-profits                    • Find your community                      champions                  ...
Social media for not-for-profits                    • Digital storytelling                    • New ways to engage        ...
Social media for not-for-profits                    • Collaboration                    • Co-creation of solutions     Rall...
Social media for not-for-profits                    • “The biggest                      misconception about   Listen to   ...
Social media for not-for-profits                    • Over 600,000 registered                      NFP’s in Australia     ...
The big twoFacebook      Twitter
Facebook                                Status                               updates             Apps                     ...
Facebook anatomy
Facebook anatomy
Facebook anatomy
Facebook anatomy
Twitter                                   Status                                  updates             Tweetchats          ...
Twitter anatomy
Other social media sites                                         YouTube      Google+                Instagram            ...
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
Building a strategy        S        Specific        M      Measurable        A       Attainable        R        Relevant  ...
Building a strategy                      • What do you want to                        achieve specifically?  S      Specif...
Building a strategy                      • How will you measure                        your goals?  S      Specific  M    ...
Building a strategy                      • Is your goal achievable?                      • Do you have the  S      Specifi...
Building a strategy                      • Is this meaningful for                        your organisation?  S      Specif...
Building a strategy                      • Is the goal time-bound?                      • Is there a due date?  S      Spe...
Activity: Set your goal
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
What should I share?                          Your          Community      original                         content       ...
What should I share?                             • Content you create                               •   Blogs             ...
What should I share?                             • Content other people                               create related to yo...
What should I share?                           • Facebook                              • Posting as your                  ...
What should I share?                            • Ask questions                            • Involve your community       ...
Looking for more?For more information, contact us atConnecting Up:Visit our websitewww.connectingup.org• Blog• Learning Ce...
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Introduction to Social Media for Not-for-Profits

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An introduction to how your not-for-profit can start using social media better.

Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up

Published in: Technology
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  • Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
  • Charity
  • Introduction to Social Media for Not-for-Profits

    1. 1. Insert location nameIntroduction to social mediafor not-for-profits What’s it about and how to get started
    2. 2. Key Learnings• The impact of the NBN• Why social media matters• Major social media platforms• The do’s and don’ts of social media• Examples of NFP’s using social media well
    3. 3. National Broadband Network (NBN) Social media Cloud services HD Video National Broadband e-Commerce Network Entertainment VOIP Multi-user
    4. 4. Social media stats in Australia• September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users• http://www.socialmedianews.com.au
    5. 5. The impact of social media• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
    6. 6. 5 ways to think social Be Be Be Be Have open welcoming generous interesting fune.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes
    7. 7. Social media for not-for-profits Build Community Connect Raise with other awareness NFP’s Social Media for NFPs Listen to Rally what people people are around saying your cause
    8. 8. Social media for not-for-profits • Find your community champions • Create space for conversations Build • Talk to your supporters Community • Reward your advocates
    9. 9. Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
    10. 10. Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your cause
    11. 11. Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
    12. 12. Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths NFP’s
    13. 13. The big twoFacebook Twitter
    14. 14. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
    15. 15. Facebook anatomy
    16. 16. Facebook anatomy
    17. 17. Facebook anatomy
    18. 18. Facebook anatomy
    19. 19. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
    20. 20. Twitter anatomy
    21. 21. Other social media sites YouTube Google+ Instagram LinkedIn Pinterest
    22. 22. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    23. 23. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    24. 24. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
    25. 25. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
    26. 26. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
    27. 27. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
    28. 28. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
    29. 29. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
    30. 30. Activity: Set your goal
    31. 31. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    32. 32. What should I share? Your Community original content Other Interactions peoples content
    33. 33. What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos and images Other Interactions peoples content
    34. 34. What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions peoples content
    35. 35. What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other peoples • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
    36. 36. What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions peoples content • Get involved in community hashtags (e.g. #FF, #charityweds)
    37. 37. Looking for more?For more information, contact us atConnecting Up:Visit our websitewww.connectingup.org• Blog• Learning Centre• Events• Donated and discounted technology for not-for-profitsLike us on Facebookwww.facebook.com/connectingupFollow us on Twitterwww.twitter.com/connectingup

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