1. 10A. SECTION C –STARTING PLANNING by
SUMMARISING RESEARCH FINDINGS
Summary of all Research Findings- preparing for the formal
proposal
A. Summary of Research done into general information
about music magazines
• Music magazines adapt to the period so they can continue
to stay appealing.
• You must give the audience what they want, in order for
magazines to sell, this can be done by asking your target
audience what they want, also by doing background
research.
• Each magazine needs to be unique and attract both those
of the genre and maybe some who are interested.
• There needs to be unknown information on an appealing
role model

2. Most significantly the magazines market must be aware of AIDA
A – Attract audience, use of bright colours, image and text
I – Interest, articles and sell lines should entice the audience.
D – Desire, lure the reader by adding competitions, posters or
give freebies
A – Act – people to buy your product, motivate them into
purchasing, for example, creating a sense of urgency with a
limited-time offer or limited supply.
B. Research into real music magazines (summary of findings)
generic conventions of music magazines
Front covers must have;
• masthead at top
• barcode/price/date
• striking image (consistent with genre)
Contents pages have
• word “contents” at top
• date/issue number
• range of images all anchored with text and page number
• use columns for text with subheadings such as
features/gossip/gig guides etc
• tile of magazine is to be found somewhere on page
• contents clearly links with cover in terms of style and
genre

3. The Double Page Spread Article
• very image dominated with image anchored with text
• Written article has dramatic main heading (short and
snappy) with subheading (summarising what article is
going to be about)
• The copy/text is written in paragraphs (generally between
2-3)
All 3 parts of the magazine are clearly connected using a
range of elements including:
• same font choices throughout (generally around 3 types)
• same colour scheme/themes
• magazine title/slogan is on all 3 pages
• Info on front is carried through into contents and then
onto article
• Contents are consistent with the chosen genre i.e Rock
magazines would feature Rock bands/music/scene/gigs etc
• Same style of language/attitude throughout i.e Rock
breaking the rules/rebellious attitude
Summary of Research into genre:
My chosen genre is Rock and I found that:
• The colours need to be dark
• The main image should reflect the genre
• There needs to be information on tour dates

4. • There must be revealing stories about the individual
Below are images of my chosen magazine on which I would
like to base my magazine:
Covers

5. CONTENTS PAGES I WOULD LIKE TO EMULATE (USE AS
EXAMPLES FOR MY MAGAZINE)
ARTICLES I WOULD LIKE TO USE AS STYLE MODELS

6. C. Target audience research
I can conclude the following and will summarise how this will
affect the making of my magazine:
1. THE COVER SHOULD BE:
• Dark and moody
• feature images of top indie bands (the most popular
artists were muse and the killers so i will base my
fictional band on them
• offer freebies and special offers for example any new
band merchandise
• Have revealing sell lines as well as rock related coverlines
• Be eye catching
2. THE CONTENTS SHOULD INCLUDE:
• Gossip such as…
• band info
• Images and information on the key points in the
magazine
• be rebellious/with attitude
• Some eye catching information from the articles
3. THE ARTICLE SHOULD BE:
• Informal, revealing and amusing
• include questions and answers

7. • have lots of images
• Have questions in a different font to break up the text
• be about the music and some of the interviewees
personal opinions
4. GENERAL INFO
• The majority of my audience revealed they do not often
buy music magazine but they would consider a price of
£2.50 to be fair and accurate.
• I have to make my magazine appealing as there is a gap
for this genre and target market. Attention must be
drawn from the start and it must appeal to the younger
generation’s preferences. Lastly I must continue my
analysis so my magazine would sell better and I could
get a broader idea on people’s views.
Having summarized these results I am now ready to complete
my formal proposal and start planning my own music
magazine.