This document discusses genre in the music magazine industry. It defines genre as a style or category of art, music, or literature. It notes there are many genres represented in print media, from classic and modern rock to folk, soul, country, reggae, electronic, and experimental. The document also discusses how audiences expect a certain style or content from a magazine based on its genre, and that an indie magazine would have a different artistic style than one like Mojo. The chosen genre for this magazine is described as a mainstream indie music magazine similar in style to Mojo or NME.