1. SUMMARISING RESEARCH FINDINGS
1. General Information surrounding Music Magazines Research
Each magazine has their own target audience in mind on production; in order to sell these magazines
they must first do research into the sort of things the target audience would like to be featured in the
magazine.
In addition to target audience, each magazine must maintain a style/theme which makes it stand out
from others on the market.
They need to deliver information through their features which should interest the reader and entertain
them.
Most significantly the magazines market must be aware of AIDA
A – Attract audience, use of bright colours, image and text
I– Interest, articles and sell lines should entice the audience.
D– Desire, lure the reader by adding competitions, posters or give freebies
A – Act – people to buy your product, motivate them into purchasing
2. Research into real music magazines; generic conventions of a music magazine
Front covers must have: a masthead at the top
barcode/price/date
a main image
sell lines
Contents pages must have: the word “contents”
a date/issue number
a range of images anchored with text and page numbers
either a consistent logo or magazine title.
Contents clearly linked with cover in terms of style and genre
(house colours etc)
Double page spreads must have: dominant image and anchored text
headline (short and snappy)
subheading (summarising the article)
introductory paragraph
copy/text should be written in paragraphs and columns layout

2. All 3 parts of the magazine should clearly be connected, therefore being similar to each other in
appearance so are recognisable to each other, this can be achieved by using a range of elements
including: same font and colour choices throughout
magazine title/slogan featured on all 3 pages
appearance of content (matching front cover and contents)
contents match that of chosen genre association
3. Chosen Genre Research
MY CHOSEN GENRE IS HOUSE MUSIC AND AFTER RESEARCH I FOUND THAT…
“House music remains popular in both clubsand in the mainstream pop scene”; this tells me some of
the activities associated with these genre, which I could include in my magazine.
“House music has also fused with several other genrescreating fusion subgenres, such as Euro house,
tech house, and electro house”; showing that I have a wide range of audience to cater for.
“Celebrated the late 1980s Madchester and rave scenes through the use of neon colors” suggests
what type of colors to use in production.
“Clubbing/raving is viewed as a community thing”; this suggests that in my magazine we need to make
people feel they are part of a group that share the same interest, I could accomplish this by using more
public input.
RESEARCH INTO MY CHOSEN STYLE MODEL MAGAZINE; WHICH IS MIXMAG BELOW ARE SOME .
IMAGES OF ISSUES FROM PAST MIXMAG MAGAZINES THAT I WOULD LIKE TO BASE MY MAGAZINE ON.
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3. I HAVE ALSO FOUND THAT A SPECIFIC TYPE OF IMAGING IS USED IN THIS TYPE OF MAGAZINE GENRE
PRODUCTION

4. In House Music Magazines, images are normally very different to that of a normal magazine;
photos are normally busier and do not normally feature standing poses. They are very bright,
unless in a dark location where the colours normally contrast against each other. The picture
should give feeling of the atmosphere that the genre brings. They feature bands, dj’s and wide
contextualising shots of locations.
4. Research from mytarget audience
Overall conclusions of my target audience where reached during questionnaires and interviews. I can conclude
that: It is clear that my front cover needs to be bright and eye-catching and should be a
single image. As for content, I need to make sure it is varied and includes exclusive
content such as reviews of events and theme-relative images of House Music to suit my
audience. My content should also be more related to a festival or concert as this is what
seems to be the most enjoyed. It would be nice to not only incorporate House Music
Artists suggested but also other aspects of music which my target audience like as they
would probably be more inclined if the magazine was more suitable personalised to an
individual. However as I need to stick to my specific genre, I would have to make sure that
there is a link between this artists and house music, for example a remixed track or guest
appearance. People said that they didn’t currently read any magazines due to limited
time, knowing this it would be a good idea not to overwhelm the reader by bulk
information but alternatively make an ‘easy-read’ magazine. People said that a cheap
price would encourage them to buy a magazine, in conjunction with the answer of ‘How
much would you be willing to pay for a music magazine?’ of £1-£4, I think about £2.50
would be an appropriate price margin. Colours should correspond with the associations of
the genre, therefore lively and contrasting tones. I must also make sure that I use the right
amount of images and text, to make it a worthwhile read but yet not to discourage
reading. Finally, my target audience insisted that the language of the magazine should be
informal but not with the use of slang (connotations of chavy and child-like tendencies
which juxtaposes my initial theme).
Having summarized these results I am now ready to complete my form al
proposal and start planning my own music magazine.