2. I sent my questionnaire to 30 people in
my primary and secondary audience…
3.
4. And here were the results…
1) Which would you prefer to read?
Interview with an
artist about a live
tour
Interview with an
artist about their
rise/story in the
music industry
Tour/Concert
Review
This option was
most popular and
therefore my
double page
spread shall
feature an article
on an interview
with a band on
their rise in the
industry.
This option was
perhaps a little too
boring.
This option has a
clear narrative
structure; it is also
aspirational and
offers needs such as
self-actualisation and
creativity as the
audience receive
personal identity and
relate to their own
achievements.
5. 2) Which of these would you prefer
to see in a magazine?
Large amount of
text with minimal
pictures
Small amount of
text with more
pictures
This option was
probably so much
more popular because
all of my target
audience, and
everyone who I
handed my
questionnaire out to
are Fox Thinkers.
6. 3) Which artist would you most like to see
featured?
Arctic Monkeys
Wolf Alice
Florence and the
Machine
Bon Iver
Arctic Monkeys are the most popular as they
are the least underground and most
mainstream of these 4 artists – I shall feature a
more mainstream band as the focus of my
magazine.
This proves that Indie
music has become more
mainstream and
dominated by
conglomerate ownership.
7. Which shot type would you prefer to be the main
focal image of the magazine?
Close-up
Medium
Medium Long
Long
Although it was close between
Long and Close-up
(interestingly as these are
polar opposites), long shot
was most popular so I shall
use this as my cover image –
and it will work better with a
band photo.
A long shot
connotes power
and confidence,
which
contribute to
the prototype of
masculinity.
8. 5) How much would you expect to pay for an NME
style magazine?
£2.50 - £2.99
£3 - £3.50
£3.50 - £3.99
£4+
Very few people
would pay over
£4 – I must bare
in mind that my
secondary
audience are
students with an
E income
bracket.
Most people would
expect to pay
between £3.50 -
£3.99, so I shall
make my prize the
low end of this
category.
9. 6) Which of these titles would you be most likely
to read? (based purely on the title and not the
contents)
Rift
Shuffle
IM (Independent Music
Rift was the most popular so
I shall use this.
IM was popular but it would
limit the artists which I
could feature in my
magazine (ie. Only
independent artists)
‘Rift’ has connotations of
breaking away from content
established by other magazines,
suggesting my magazine to be a
unique product in the market.
10. 7) Which of these contents pages is the most
appealing to you? (based on design rather than
contents)
a
b
c
d
Images of contents
pages can be viewed
on the first few
slides.
This contents page
featured one large
focal image with a
band index so I
shall use both of
these things.
The appeal of this
contents page came
from the
sophisticated layout
for my sophisticated
audience.
The large image on
this contents page
connotes that image
is as important as
music, which can be
associated with a
newer, mainstream
interpretation of
indie.
11. 8) Which of these colour schemes do you prefer?
Red, White and Blue
Red, White and Green
Red, Yellow, Blue and
White
I shall use red, yellow, blue and white
for my own magazine as this was the
most popular within my target audience,
and these colours all represent
something about my magazine.Colour Connotations
Red – energy, passion
Yellow – energy, fresh
Blue – smart, power
White – purity, perfection
12. 9) Which of these double page spreads appeal
the most to you?
a
b
c
d
These can all be viewed
in the full questionnaire
on the first few pages.
The most popular
were the ones
which spread
across two pages –
a typical
convention of
magazines of the
Indie/Rock Genre
13. 10) How many pull quotes should be featured in
my double page spread?
0
1
2
I shall use one pull quote in my
article in a different font, size,
and colour to the rest of the text
to make it stand out, and
entertain Fox Thinkers who are
more likely to simply scan the
page.
A pull quote also gives
the connotation of
hearing the artist’s
voice which
personalises the article
for the audience.
