1. Evaluation 3
The company that might distribute my magazine is IPC media. They would be
appropriate as they had to start their company from nothing, therefore there
promotional techniques would help sales. They also already have many customers to
advertise to and they focus on a wide range of genres.
The company has experience in the music magazine with their bestselling magazine
NME. This was created in 1952 and introduced the first record chart. It would be
reasonable to say that the company has a wide knowledge in target audience as their
range covers many genres. Dues to them already having a magazine they would have
the knowledge on the best techniques in order to raise awareness, there could also
be an advert in the NME magazine.
There would be much support for a new magazine as they are always looking for new
work to publish, they would be able to offer tips and improvements on how to make
the product become even more successful.
