sgr

1. Research
Benjamin Wincup

2. Existing Product
Masthead
Feature Article Photo
Headline
Kicker
Anchor
Cover Line
Biggest font
for the main
article
Signature, recognizable
font
Small title, catchy title
Long description to
go with the kicker
Picture of Elon Musk
with helmet, spacey.
Main article
All colours are similar
red black and white
Catchy title to make
the main article
seem interesting

3. Existing Product
Masthead
Plug
Secondary Lead
Menu Strip
Barcode
Feature Article Photo
Headline
Like before, there’s
a recognizable font so
that you know what
you’re reading
A feature used to hook
the reader in
The main photo is of
Jeremy Corbyn and two
others. This may hook in
young adults interested
in music and politics
The title for the
main article is in
big bold words
Who doesn’t like
free stuff?
For ease of
purchase
To show off features
in the magazine

4. Existing Product
Masthead
Price
Menu Strip
Date
Feature Article
Photo
This magazine
comes from the
80s, where it was
more common to
buy a physical
magazine
Unlike the others,
the masthead on
this magazine
doesn’t have a
super recognizable
font
Usually featured
next to the
barcode
The menu strip on
this magazine isn’t
too good as you can
hardly read it with
the colours
Not sure who that is,
but I assume he was
famous in the early
80s.

5. Research Analysis
• What common features do the researched products have?
– The magazines I have researched all have a bold masthead. This
is an effective example of using flashy colours and big letters to
draw in audiences
– The magazines from the 2000s both have a barcode on the
bottom left, whereas the one from the 80s only has a price on
it. This shows the change of how we consume media. With the
use of technology to read magazines, raising the prices of a
printed version make more of a profit.
• What aspects of the research will you include within your
on work?
– My work will have a big masthead to try and draw in audiences
and will take inspiration from older magazines with just the
price on it. This is justified because my magazine is aimed at an
older audience so having a retro look might appeal to them.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My target age
range is 16 – 30
years old.
• To appeal to the older half of this audience,
I will have a retro style. These are my
primary target audience.
• For the younger half, I will put flashy colours
on the and band members on the feature
article photo.
Gender
My target gender
is male.
• To appeal to my target gender, I will include
rock and metal music, which is
predominantly made of male bands.
Psychographic
My target
psychographic is
needs driven
• To appeal to the needs driven
psychographic, I will include a free poster
and also bright colours.
Social Status
My target social
status is middle
class
• To appeal to a middle class audience, I will
price my magazine around the £5 mark for
monthly issues.