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Wordpress SEOA Presentation Justin BriggsS
briggsby.com/wcsea2013	   @Jus7nRBriggs	  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
briggsby.com/wcsea2013	   @Jus7nRBriggs	  I’m going to talk fast.
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Slides:briggsby.com/wcsea2013Follow me:@JustinRBriggs
SEO 101
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  PaidOrganic(SEO)
briggsby.com/wcsea2013	   @Jus7nRBriggs	  20%80%
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://moz.com/blog/do-tweets-still-effect-rankings
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://moz.com/article/search-ranking-factors
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Job	  Search	  Made	  Simple|	  Simply	  Hired	  Simply	  Hired	  |	  Job	  Sear...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://moz.com/
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://bit.ly/d29DIc
briggsby.com/wcsea2013	   @Jus7nRBriggs	  KeywordResearchDevelopTargetedLanding PageInternal linkbuildingHomepage linksPag...
Resources to Learn SEO
briggsby.com/wcsea2013	   @Jus7nRBriggs	  •  Google’s Guide to SEO–  http://bit.ly/d29DIc•  Beginner’s Guide to SEO–  http...
10 Quick Steps to OptimizeWordpress for Search
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #1 WWW vs. non-WWWSet www ornon-www URL
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #2 Permalink SettingPrefer: /post-name/ or /category/post-name/
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #3 Install Yoast’s Wordpress SEOSource: http://yoast.com/wordpress/seo/Noindex s...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/Set homepage title &description
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/Noindex media URLs
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/OK to leave indexedNoindex tagsNoindex ar...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/Noindex authorNoindex dateYou can make cu...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: moz.com/webinars/advanced-wordpress-seo
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #4 Optimize Page/Post Content With YoastSource: http://yoast.com/wordpress/seo/S...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/Targeting advice
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Source: http://yoast.com/wordpress/seo/≈≈Custom socialdescriptions
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #4 SEO Friendly ImagesSource: http://www.prelovac.com/vladimir/wordpress-plugins...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #5 Install W3TCSource: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/I...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #6 Optimize Theme
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #7 Setup Robots.txt• Blocks crawl	• URLs can still index	• Can acquire PageRank
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #8 Install RedirectionFor when URLschangeMarketing URLredirectsPretty URLs fortr...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #9 Install YARPPPassive internaldeep linkingSource: http://wordpress.org/plugins...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #10 Raven Schema CreatorSource: http://wordpress.org/plugins/schema-creator/
24 Actionable Tips for Your Blog
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #1 Install Google Analytics
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #2 Setup Google Webmaster Tools
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #3 Choose Good KeywordsSource: https://adwords.google.com/o/KeywordTool
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #4 Target Longtail Content
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #5 Find New Keyword Ideas
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #6 Setup Google AuthorSource: https://plus.google.com/authorship
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #7 Create Content HubsSource: http://moz.com/blog/how-to-rank
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #8 Write Content That Inspires“people dont buy what you do,they buy why you do i...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #9 Meet Bloggers in Real LifeSource: http://justinbriggs.org/33-links-and-how-to...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #10 Do Outreach For Your ContentSource: http://outspokenmedia.com/seo/content-ba...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #11 Find Influencers on TwitterSource: https://followerwonk.com/bio
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #12 Take Advantage of SERPs DiversitySignificant promotionof local content ongene...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #13 Create New Content Types (like Q&A)
briggsby.com/wcsea2013	   @Jus7nRBriggs	  Q&A Resources•  http://premium.wpmudev.org/project/qa-wordpress-questions-and-an...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #14 Optimize Page SpeedSource: https://developers.google.com/speed/pagespeed/ins...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #15 Video SEOSource: http://wistia.com/doc/video-seo
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #16 Create Survey ContentSource: http://www.bigfishgames.com/blog/what-does-it-me...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #17 Translate & Repurpose ContentEN	  Haunted	  Manor:	  Lord	  of	  Mirrors	  F...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #18 Interactive ContentSource: http://justinbriggs.org/technical-hacks-for-conte...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #19 Create DiagramsSource: http://www.slideshare.net/otikik/how-to-make-awesome-...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #20 Make “Hard” Content SimpleSource: http://justinbriggs.org/entity-search-resu...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #21 Steal Repurpose Great ContentSource: http://www.slideshare.net/RossHudgens/l...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #22 Use Responsive DesignSource: http://www.slideshare.net/saracannon/responsive...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #23 Fix Blog Subdomain With Reverse ProxySource: http://moz.com/blog/what-is-a-r...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  #24 Host Assets on CDNSource: http://www.wpbeginner.com/beginners-guide/why-you-...
briggsby.com/wcsea2013	   @Jus7nRBriggs	  
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Wordpress SEO Presentation at Wordcamp Seattle

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Presentation by Justin Briggs on Wordpress SEO. Given at Wordcamp Seattle 2013. #wcsea

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Transcript of "Wordpress SEO Presentation at Wordcamp Seattle"

  1. 1. Wordpress SEOA Presentation Justin BriggsS
  2. 2. briggsby.com/wcsea2013   @Jus7nRBriggs  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
  3. 3. briggsby.com/wcsea2013   @Jus7nRBriggs  I’m going to talk fast.
  4. 4. briggsby.com/wcsea2013   @Jus7nRBriggs  Slides:briggsby.com/wcsea2013Follow me:@JustinRBriggs
  5. 5. SEO 101
  6. 6. briggsby.com/wcsea2013   @Jus7nRBriggs  
  7. 7. briggsby.com/wcsea2013   @Jus7nRBriggs  PaidOrganic(SEO)
  8. 8. briggsby.com/wcsea2013   @Jus7nRBriggs  20%80%
  9. 9. briggsby.com/wcsea2013   @Jus7nRBriggs  
  10. 10. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/blog/do-tweets-still-effect-rankings
  11. 11. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/article/search-ranking-factors
  12. 12. briggsby.com/wcsea2013   @Jus7nRBriggs  
  13. 13. briggsby.com/wcsea2013   @Jus7nRBriggs  Job  Search  Made  Simple|  Simply  Hired  Simply  Hired  |  Job  Search  Made  Simple  Job  Search  Made  Simple  Job  Search,  Jobs,  Find  Jobs,  Career  Search  Simply  Hired  Home  BeFer  Worse  
  14. 14. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/
  15. 15. briggsby.com/wcsea2013   @Jus7nRBriggs  
  16. 16. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://bit.ly/d29DIc
  17. 17. briggsby.com/wcsea2013   @Jus7nRBriggs  KeywordResearchDevelopTargetedLanding PageInternal linkbuildingHomepage linksPage redesignLink buildingTypical SEO Campaign
  18. 18. Resources to Learn SEO
  19. 19. briggsby.com/wcsea2013   @Jus7nRBriggs  •  Google’s Guide to SEO–  http://bit.ly/d29DIc•  Beginner’s Guide to SEO–  http://moz.com/beginners-guide-to-seo•  SEO Ranking Factors–  http://moz.com/article/search-ranking-factors•  Yoast Wordpress Guide–  http://yoast.com/articles/wordpress-seo/•  Wordpress Codex on SEO–  http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress
  20. 20. 10 Quick Steps to OptimizeWordpress for Search
  21. 21. briggsby.com/wcsea2013   @Jus7nRBriggs  #1 WWW vs. non-WWWSet www ornon-www URL
  22. 22. briggsby.com/wcsea2013   @Jus7nRBriggs  #2 Permalink SettingPrefer: /post-name/ or /category/post-name/
  23. 23. briggsby.com/wcsea2013   @Jus7nRBriggs  #3 Install Yoast’s Wordpress SEOSource: http://yoast.com/wordpress/seo/Noindex subpages
  24. 24. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Set homepage title &description
  25. 25. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Noindex media URLs
  26. 26. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/OK to leave indexedNoindex tagsNoindex archives
  27. 27. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Noindex authorNoindex dateYou can make custom authorpages, then allow index
  28. 28. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: moz.com/webinars/advanced-wordpress-seo
  29. 29. briggsby.com/wcsea2013   @Jus7nRBriggs  #4 Optimize Page/Post Content With YoastSource: http://yoast.com/wordpress/seo/Set target keywordFollow targetingadviceCustom title &description
  30. 30. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Targeting advice
  31. 31. briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/≈≈Custom socialdescriptions
  32. 32. briggsby.com/wcsea2013   @Jus7nRBriggs  #4 SEO Friendly ImagesSource: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-imagesI do this manually each time.
  33. 33. briggsby.com/wcsea2013   @Jus7nRBriggs  #5 Install W3TCSource: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/Improves pagespeedReduces load onserver
  34. 34. briggsby.com/wcsea2013   @Jus7nRBriggs  #6 Optimize Theme
  35. 35. briggsby.com/wcsea2013   @Jus7nRBriggs  #7 Setup Robots.txt• Blocks crawl • URLs can still index • Can acquire PageRank
  36. 36. briggsby.com/wcsea2013   @Jus7nRBriggs  #8 Install RedirectionFor when URLschangeMarketing URLredirectsPretty URLs fortrackingSource: http://urbangiraffe.com/plugins/redirection/
  37. 37. briggsby.com/wcsea2013   @Jus7nRBriggs  #9 Install YARPPPassive internaldeep linkingSource: http://wordpress.org/plugins/yet-another-related-posts-plugin/
  38. 38. briggsby.com/wcsea2013   @Jus7nRBriggs  #10 Raven Schema CreatorSource: http://wordpress.org/plugins/schema-creator/
  39. 39. 24 Actionable Tips for Your Blog
  40. 40. briggsby.com/wcsea2013   @Jus7nRBriggs  #1 Install Google Analytics
  41. 41. briggsby.com/wcsea2013   @Jus7nRBriggs  #2 Setup Google Webmaster Tools
  42. 42. briggsby.com/wcsea2013   @Jus7nRBriggs  #3 Choose Good KeywordsSource: https://adwords.google.com/o/KeywordTool
  43. 43. briggsby.com/wcsea2013   @Jus7nRBriggs  #4 Target Longtail Content
  44. 44. briggsby.com/wcsea2013   @Jus7nRBriggs  #5 Find New Keyword Ideas
  45. 45. briggsby.com/wcsea2013   @Jus7nRBriggs  #6 Setup Google AuthorSource: https://plus.google.com/authorship
  46. 46. briggsby.com/wcsea2013   @Jus7nRBriggs  
  47. 47. briggsby.com/wcsea2013   @Jus7nRBriggs  
  48. 48. briggsby.com/wcsea2013   @Jus7nRBriggs  #7 Create Content HubsSource: http://moz.com/blog/how-to-rank
  49. 49. briggsby.com/wcsea2013   @Jus7nRBriggs  #8 Write Content That Inspires“people dont buy what you do,they buy why you do it”Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  50. 50. briggsby.com/wcsea2013   @Jus7nRBriggs  #9 Meet Bloggers in Real LifeSource: http://justinbriggs.org/33-links-and-how-to-get-them
  51. 51. briggsby.com/wcsea2013   @Jus7nRBriggs  #10 Do Outreach For Your ContentSource: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  52. 52. briggsby.com/wcsea2013   @Jus7nRBriggs  #11 Find Influencers on TwitterSource: https://followerwonk.com/bio
  53. 53. briggsby.com/wcsea2013   @Jus7nRBriggs  #12 Take Advantage of SERPs DiversitySignificant promotionof local content ongeneric SERP
  54. 54. briggsby.com/wcsea2013   @Jus7nRBriggs  #13 Create New Content Types (like Q&A)
  55. 55. briggsby.com/wcsea2013   @Jus7nRBriggs  Q&A Resources•  http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-plugin/•  http://www.elegantthemes.com/gallery/askit/•  http://templatic.com/cms-themes/answers•  http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723•  http://themeforest.net/item/robust-qa/3873002•  http://themeforest.net/item/instant-qa/92361
  56. 56. briggsby.com/wcsea2013   @Jus7nRBriggs  #14 Optimize Page SpeedSource: https://developers.google.com/speed/pagespeed/insights
  57. 57. briggsby.com/wcsea2013   @Jus7nRBriggs  #15 Video SEOSource: http://wistia.com/doc/video-seo
  58. 58. briggsby.com/wcsea2013   @Jus7nRBriggs  #16 Create Survey ContentSource: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/
  59. 59. briggsby.com/wcsea2013   @Jus7nRBriggs  #17 Translate & Repurpose ContentEN  Haunted  Manor:  Lord  of  Mirrors  FR   DE   JP  ?  ES  ?  
  60. 60. briggsby.com/wcsea2013   @Jus7nRBriggs  #18 Interactive ContentSource: http://justinbriggs.org/technical-hacks-for-content-marketing
  61. 61. briggsby.com/wcsea2013   @Jus7nRBriggs  #19 Create DiagramsSource: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slidesOne of my secrets tosuccess…
  62. 62. briggsby.com/wcsea2013   @Jus7nRBriggs  #20 Make “Hard” Content SimpleSource: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search
  63. 63. briggsby.com/wcsea2013   @Jus7nRBriggs  #21 Steal Repurpose Great ContentSource: http://www.slideshare.net/RossHudgens/link-building-by-imitation
  64. 64. briggsby.com/wcsea2013   @Jus7nRBriggs  #22 Use Responsive DesignSource: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco
  65. 65. briggsby.com/wcsea2013   @Jus7nRBriggs  #23 Fix Blog Subdomain With Reverse ProxySource: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
  66. 66. briggsby.com/wcsea2013   @Jus7nRBriggs  #24 Host Assets on CDNSource: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/
  67. 67. briggsby.com/wcsea2013   @Jus7nRBriggs  
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