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Wordpress SEO Presentation at Wordcamp Seattle
 

Wordpress SEO Presentation at Wordcamp Seattle

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Presentation by Justin Briggs on Wordpress SEO. Given at Wordcamp Seattle 2013. #wcsea

Presentation by Justin Briggs on Wordpress SEO. Given at Wordcamp Seattle 2013. #wcsea

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    Wordpress SEO Presentation at Wordcamp Seattle Wordpress SEO Presentation at Wordcamp Seattle Presentation Transcript

    • Wordpress SEOA Presentation Justin BriggsS
    • briggsby.com/wcsea2013   @Jus7nRBriggs  HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs
    • briggsby.com/wcsea2013   @Jus7nRBriggs  I’m going to talk fast.
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Slides:briggsby.com/wcsea2013Follow me:@JustinRBriggs
    • SEO 101
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  PaidOrganic(SEO)
    • briggsby.com/wcsea2013   @Jus7nRBriggs  20%80%
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/blog/do-tweets-still-effect-rankings
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/article/search-ranking-factors
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Job  Search  Made  Simple|  Simply  Hired  Simply  Hired  |  Job  Search  Made  Simple  Job  Search  Made  Simple  Job  Search,  Jobs,  Find  Jobs,  Career  Search  Simply  Hired  Home  BeFer  Worse  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://moz.com/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://bit.ly/d29DIc
    • briggsby.com/wcsea2013   @Jus7nRBriggs  KeywordResearchDevelopTargetedLanding PageInternal linkbuildingHomepage linksPage redesignLink buildingTypical SEO Campaign
    • Resources to Learn SEO
    • briggsby.com/wcsea2013   @Jus7nRBriggs  •  Google’s Guide to SEO–  http://bit.ly/d29DIc•  Beginner’s Guide to SEO–  http://moz.com/beginners-guide-to-seo•  SEO Ranking Factors–  http://moz.com/article/search-ranking-factors•  Yoast Wordpress Guide–  http://yoast.com/articles/wordpress-seo/•  Wordpress Codex on SEO–  http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress
    • 10 Quick Steps to OptimizeWordpress for Search
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #1 WWW vs. non-WWWSet www ornon-www URL
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #2 Permalink SettingPrefer: /post-name/ or /category/post-name/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #3 Install Yoast’s Wordpress SEOSource: http://yoast.com/wordpress/seo/Noindex subpages
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Set homepage title &description
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Noindex media URLs
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/OK to leave indexedNoindex tagsNoindex archives
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Noindex authorNoindex dateYou can make custom authorpages, then allow index
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: moz.com/webinars/advanced-wordpress-seo
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #4 Optimize Page/Post Content With YoastSource: http://yoast.com/wordpress/seo/Set target keywordFollow targetingadviceCustom title &description
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/Targeting advice
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Source: http://yoast.com/wordpress/seo/≈≈Custom socialdescriptions
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #4 SEO Friendly ImagesSource: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-imagesI do this manually each time.
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #5 Install W3TCSource: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/Improves pagespeedReduces load onserver
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #6 Optimize Theme
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #7 Setup Robots.txt• Blocks crawl • URLs can still index • Can acquire PageRank
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #8 Install RedirectionFor when URLschangeMarketing URLredirectsPretty URLs fortrackingSource: http://urbangiraffe.com/plugins/redirection/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #9 Install YARPPPassive internaldeep linkingSource: http://wordpress.org/plugins/yet-another-related-posts-plugin/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #10 Raven Schema CreatorSource: http://wordpress.org/plugins/schema-creator/
    • 24 Actionable Tips for Your Blog
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #1 Install Google Analytics
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #2 Setup Google Webmaster Tools
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #3 Choose Good KeywordsSource: https://adwords.google.com/o/KeywordTool
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #4 Target Longtail Content
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #5 Find New Keyword Ideas
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #6 Setup Google AuthorSource: https://plus.google.com/authorship
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #7 Create Content HubsSource: http://moz.com/blog/how-to-rank
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #8 Write Content That Inspires“people dont buy what you do,they buy why you do it”Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #9 Meet Bloggers in Real LifeSource: http://justinbriggs.org/33-links-and-how-to-get-them
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #10 Do Outreach For Your ContentSource: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #11 Find Influencers on TwitterSource: https://followerwonk.com/bio
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #12 Take Advantage of SERPs DiversitySignificant promotionof local content ongeneric SERP
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #13 Create New Content Types (like Q&A)
    • briggsby.com/wcsea2013   @Jus7nRBriggs  Q&A Resources•  http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-plugin/•  http://www.elegantthemes.com/gallery/askit/•  http://templatic.com/cms-themes/answers•  http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723•  http://themeforest.net/item/robust-qa/3873002•  http://themeforest.net/item/instant-qa/92361
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #14 Optimize Page SpeedSource: https://developers.google.com/speed/pagespeed/insights
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #15 Video SEOSource: http://wistia.com/doc/video-seo
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #16 Create Survey ContentSource: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #17 Translate & Repurpose ContentEN  Haunted  Manor:  Lord  of  Mirrors  FR   DE   JP  ?  ES  ?  
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #18 Interactive ContentSource: http://justinbriggs.org/technical-hacks-for-content-marketing
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #19 Create DiagramsSource: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slidesOne of my secrets tosuccess…
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #20 Make “Hard” Content SimpleSource: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #21 Steal Repurpose Great ContentSource: http://www.slideshare.net/RossHudgens/link-building-by-imitation
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #22 Use Responsive DesignSource: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #23 Fix Blog Subdomain With Reverse ProxySource: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
    • briggsby.com/wcsea2013   @Jus7nRBriggs  #24 Host Assets on CDNSource: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/
    • briggsby.com/wcsea2013   @Jus7nRBriggs