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Automating SEO on large websites #BrightonSEO

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Learn tips and tricks on how to be effective with your SEO efforts in the age of Big Data. Presented at BrightonSEO, April 2013

Published in: Technology, Business

Automating SEO on large websites #BrightonSEO

  1. 1. AUTOMATING SEO Berian Reed Head of Performance Marketing Auto Trader @berianreed@berianreed – Brighton SEO 2013
  2. 2. BIG DATA@berianreed – Brighton SEO 2013
  3. 3. Driving Leads Auto Trader.co.uk• 1 Billion Page Impressions• 120 million car searches• 10.8 million car buyers every month
  4. 4. Too many SEO do this
  5. 5. The best results from SEO come when….
  6. 6. WHAT KEEPS YOU UP AT NIGHT?
  7. 7. Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
  8. 8. Monitoring traffic fluctuations@berianreed – Brighton SEO 2013
  9. 9. Monitoring your competition@berianreed – Brighton SEO 2013
  10. 10. Monitoring your competition Get alerted when you desire@berianreed – Brighton SEO 2013
  11. 11. SEO NINJAS@berianreed – Brighton SEO 2013
  12. 12. Automate your link building You can even customise this to include your social profiles@berianreed – Brighton SEO 2013
  13. 13. Automate your link building 28 links for free! Plus free content ideas!@berianreed – Brighton SEO 2013
  14. 14. Automating link prospecting@berianreed – Brighton SEO 2013
  15. 15. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title@berianreed – Brighton SEO 2013
  16. 16. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title@berianreed – Brighton SEO 2013
  17. 17. Automating link prospecting Check for sites on the same IP Search through page Analyse the titles authority of sites@berianreed – Brighton SEO 2013
  18. 18. Automating competitor spying Monitor any URL for changes@berianreed – Brighton SEO 2013
  19. 19. Automating competitor spying@berianreed – Brighton SEO 2013
  20. 20. THANK YOU Berian Reed Head of Performance Marketing Auto Trader @berianreed@berianreed – Brighton SEO 2013

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