Co-citation and Authors - by @JimBoykin

Internet Marketing Ninjas
Internet Marketing NinjasInternet Marketing at Internet Marketing Ninjas
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Jim Boykin – Authors & CoCitation April 2013
CEO/Founder of Internet Marketing Ninjas
Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
What is Co-Citation?
Ask 5 SEO’s
and you’ll get 5
different answers.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Co Citation – Understanding how it
effects your SEO. March 2006
ninj.as/3fhzm
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Bibliographic Co-Citation is a popular similarity
measure used to establish a subject similarity
between two items. If A and B are both cited by C,
they may be said to be related to one another,
even though they don’t directly reference each
other. If A and B are both cited by many other
items, they have a stronger relationship. The more
items they are cited by, the stronger their
relationship is. (sourceforge.net)
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Cars.com related via co-citation of JimsCarSite.com
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Search Google using the
Related Command, ie
related:www.seobook.com
Sometimes accurate,
sometimes a crock of %$#*
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Research Competitors Backlinks
Can I get on the exact page
that links to my competitor?
If not
Can I get a link on that site somewhere?
If not
Can I get a Tweet, Follow or like?
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
3. Schema-creator.org
4. Google.com/webmasters/tools/richsnippets
5. Microdatagenerator.com
2. Schema.org
1. ninj.as/3w9a2
Author Rich Snippets with Microdata markup
5 Resources for Rick Snippets and Schema
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
We are ALL Agents/Authors
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
It’s not just the Google Author Tag!
Having a Google Profile
just fills in some blanks
they may not have
already known.
…But with a profile you
do get a picture.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Agent Rank Filed August 8, 2005
Agent Rank Filed July 21, 2009
Agent Rank Filed May 11, 2011
Agent Rank Filed August 5, 2011
http://www.uspto.gov/patents/process/sear
ch/
SEObytheSea
Has several analysis
of Agent Rank patents
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Quotes from Agent Rank Patent
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Since the signatures of reputable writers can be
used to promote the ranking of signed content in
web search results, writers have a powerful
incentive to establish and maintain a good
reputational score.
…a writer should have a higher reputational score,
regardless of the content signed by the writer, if
the content signed by the writer is frequently
referenced by other writers or content.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Similarly, if the signer has a large reputational score
due to the writer having an established reputation for
providing accurate reviews, the rank of the
referenced content can be raised accordingly.
Assuming that a given writer has a high reputational
score, representing an established reputation for
authoring valuable content, then additional content
authored and signed by that writer will be promoted
relative to unsigned content or content from less
reputable writers in search results.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Google is Connecting
Sources, Influencers,
Industries.
Through mapping the
web of people…anything
they can connect, they
collect….Linkedin -
Twitter - Facebook -
Emails – Bio’s -
Usernames (ie, forums
username) …AND Google
Plus.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
http://searchengineland.com/seotable
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Au – Authors that link /Cite to you.
Ar – Authors you have for your site
.
2 new elements should be added
to the Periodic table of SEO Ranking Factors
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Au - Who are the Authors that cite you?
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Au - Do you have authors that cite you?
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Ar –
So, who are the
Authors of your
Content
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Blogging for
the sake of
blogging is
not going to
help you..
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
If what you say gets responses from others,
you can increase in Author Rank.
You don’t get popular talking in a room by
yourself, talking only to yourself.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Get real blog
comments
on related
blogs.
But stay away
from sites
like these.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Real Guest Posts on Real Sites
http://www.backwoodssurvivalblog.com/2012/11/guest-
post-pay-day-loans-are-they-trap.html
http://www.backwoodssurvivalblog.com/2009/03/high-
stakes-gambling-in-washington.html
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Real forum comments on related forums.
How
Search for the topic name with the word “forum” after it to
find forums. Think Authorship…
FYI, this is another way you can build up your author trust..
But Stay Away From These:
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Hire An Authority to Work for You
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Amit Singhal
Content Chopper via Panda
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Is this article written by an expert or enthusiast who
knows the topic well, or is it more shallow in nature?
How much quality control is done on content?
Is the site a recognized authority on its topic?
Is the content mass-produced by or outsourced to a large
number of creators, or spread across a large network of
sites, so that individual pages or sites don’t get as much
attention or care?
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
If you’re not going to write
Great Content,
then don’t bother writing at all.
If you are going to write,
try to get your content cited
by trusted people.
Facebook.com/seoJim
@JimBoykin
@NinjasMarketing
IMNinjas.com/pubcon
us: pubcon pw: ninja
Jim Boykin – Authors & CoCitation April 2013
CEO/Founder of Internet Marketing Ninjas
Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch
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Co-citation and Authors - by @JimBoykin

Editor's Notes

  1. 30s
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