Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Co-citation and Authors - by @JimBoykin


Published on Jim Boykin, CEO of Internet Marketing Ninjas, on how content authors can influence rankings and what role co-citation plays in that

Published in: Marketing
  • Be the first to comment

Co-citation and Authors - by @JimBoykin

  1. 1. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Jim Boykin – Authors & CoCitation April 2013 CEO/Founder of Internet Marketing Ninjas Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch
  2. 2. @JimBoykin @NinjasMarketing us: pubcon pw: ninja What is Co-Citation? Ask 5 SEO’s and you’ll get 5 different answers.
  3. 3. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Co Citation – Understanding how it effects your SEO. March 2006
  4. 4. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Bibliographic Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is. (
  5. 5. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  6. 6. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  7. 7. @JimBoykin @NinjasMarketing us: pubcon pw: ninja related via co-citation of
  8. 8. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Search Google using the Related Command, ie Sometimes accurate, sometimes a crock of %$#*
  9. 9. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  10. 10. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  11. 11. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  12. 12. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  13. 13. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Research Competitors Backlinks Can I get on the exact page that links to my competitor? If not Can I get a link on that site somewhere? If not Can I get a Tweet, Follow or like?
  14. 14. @JimBoykin @NinjasMarketing us: pubcon pw: ninja 3. 4. 5. 2. 1. Author Rich Snippets with Microdata markup 5 Resources for Rick Snippets and Schema
  15. 15. @JimBoykin @NinjasMarketing us: pubcon pw: ninja We are ALL Agents/Authors
  16. 16. @JimBoykin @NinjasMarketing us: pubcon pw: ninja It’s not just the Google Author Tag! Having a Google Profile just fills in some blanks they may not have already known. …But with a profile you do get a picture.
  17. 17. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Agent Rank Filed August 8, 2005 Agent Rank Filed July 21, 2009 Agent Rank Filed May 11, 2011 Agent Rank Filed August 5, 2011 ch/ SEObytheSea Has several analysis of Agent Rank patents
  18. 18. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  19. 19. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Quotes from Agent Rank Patent
  20. 20. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Since the signatures of reputable writers can be used to promote the ranking of signed content in web search results, writers have a powerful incentive to establish and maintain a good reputational score. …a writer should have a higher reputational score, regardless of the content signed by the writer, if the content signed by the writer is frequently referenced by other writers or content.
  21. 21. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly. Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.
  22. 22. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Google is Connecting Sources, Influencers, Industries. Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.
  23. 23. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  24. 24. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Au – Authors that link /Cite to you. Ar – Authors you have for your site . 2 new elements should be added to the Periodic table of SEO Ranking Factors
  25. 25. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Au - Who are the Authors that cite you?
  26. 26. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Au - Do you have authors that cite you?
  27. 27. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Ar – So, who are the Authors of your Content
  28. 28. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  29. 29. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Blogging for the sake of blogging is not going to help you..
  30. 30. @JimBoykin @NinjasMarketing us: pubcon pw: ninja
  31. 31. @JimBoykin @NinjasMarketing us: pubcon pw: ninja If what you say gets responses from others, you can increase in Author Rank. You don’t get popular talking in a room by yourself, talking only to yourself.
  32. 32. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Get real blog comments on related blogs. But stay away from sites like these.
  33. 33. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Real Guest Posts on Real Sites post-pay-day-loans-are-they-trap.html stakes-gambling-in-washington.html
  34. 34. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Real forum comments on related forums. How Search for the topic name with the word “forum” after it to find forums. Think Authorship… FYI, this is another way you can build up your author trust.. But Stay Away From These:
  35. 35. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Hire An Authority to Work for You
  36. 36. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Amit Singhal Content Chopper via Panda
  37. 37. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Is the site a recognized authority on its topic? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  38. 38. @JimBoykin @NinjasMarketing us: pubcon pw: ninja If you’re not going to write Great Content, then don’t bother writing at all. If you are going to write, try to get your content cited by trusted people.
  39. 39. @JimBoykin @NinjasMarketing us: pubcon pw: ninja Jim Boykin – Authors & CoCitation April 2013 CEO/Founder of Internet Marketing Ninjas Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch