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SEO, Security and Social Media with WordPress

This is from my presentation on April 21st, 2015. I go over some SEO tips, the plugin SEO for WordPress by Yoast, security and social media tips.

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SEO, Security and Social Media with WordPress

  1. 1. bobwp.com @bobwp SEO Security & Social Media with WordPress
  2. 2. bobwp.com @bobwp Bob Dunn - WordPress Trainer & Coach Started using WordPress in 2007 The rest is history
  3. 3. bobwp.com @bobwp SEO Search Engine Optimization
  4. 4. bobwp.com @bobwp In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make sure each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. That is what’s called SMO: social-media optimization. Guy Kawasaki and Peg Fitzpatrick
  5. 5. bobwp.com @bobwp So what’s the answer?
  6. 6. bobwp.com @bobwp A few simple tips
  7. 7. bobwp.com @bobwp Yes, fresh content and changes are good.
  8. 8. bobwp.com @bobwp Help google understand the structure of your site by linking to related pages
  9. 9. bobwp.com @bobwp Be careful of the number of categories and tags
  10. 10. bobwp.com @bobwp Headings are important.
  11. 11. bobwp.com @bobwp Start with the long-tail keywords
  12. 12. bobwp.com @bobwp Use synonyms
  13. 13. bobwp.com @bobwp Quality Content is Important well written and nicely structured People will understand it better You will get lower bounce rates They will trust you more And chance are they will share it more
  14. 14. bobwp.com @bobwp not so simple but it’s time to make sure your site is mobile friendly responsive design theme mobile plugin (jetpack, wptouch)
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  34. 34. bobwp.com @bobwp With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. And users who Tweet links to your content will have a “Card” added to the Tweet that's visible to all of their followers.
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  42. 42. bobwp.com @bobwp SEO for WordPress by Yoast Premium support webmaster tools redirects
  43. 43. bobwp.com @bobwp Security
  44. 44. bobwp.com @bobwp WordPress Is Secure It’s everything else that isn’t. but my hosting says they have security
  45. 45. bobwp.com @bobwp The Basics
  46. 46. bobwp.com @bobwp Do not use the default “admin” as your user name
  47. 47. bobwp.com @bobwp Use a strong password and a unique password Never use the same one brownWATEReggsBeliever1900 1wdq8EFQP"q1)0+P3g .rrw11R2ixI.0j0W$m
  48. 48. bobwp.com @bobwp Keep Your Site Backed Up manual backups backups your hosting does maintenance services plugins BackUpWordPress Vault Press Backup Buddy
  49. 49. bobwp.com @bobwp Keep the version of WordPress updated
  50. 50. bobwp.com @bobwp Keep your themes updates
  51. 51. bobwp.com @bobwp Keep your plugins updated
  52. 52. bobwp.com @bobwp Delete any unused themes or plugins And any other WP installs you might have
  53. 53. bobwp.com @bobwp Be careful of giving out your login info
  54. 54. bobwp.com @bobwp Security Plugins
  55. 55. bobwp.com @bobwp For simple lockout Limit Login Attempts
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  59. 59. bobwp.com @bobwp What do I do if I get hacked?
  60. 60. bobwp.com @bobwp https://sitecheck.sucuri.net/
  61. 61. bobwp.com @bobwp Lastly consider using a service to help.
  62. 62. bobwp.com @bobwp social media
  63. 63. bobwp.com @bobwp Make it easy for people to connect with you
  64. 64. bobwp.com @bobwp plugins Simple Social Icons Social Icons
  65. 65. bobwp.com @bobwp Social Media Widget by Acurax
  66. 66. bobwp.com @bobwp
  67. 67. bobwp.com @bobwp Make it easy for people to share your content
  68. 68. bobwp.com @bobwp plugins Social Share Button Shareaholic Mashshare Floating Social Bar Genesis Simple Share
  69. 69. bobwp.com @bobwp automation
  70. 70. bobwp.com @bobwp services
  71. 71. bobwp.com @bobwp plugins Jetpack Publicize SharePress Facebook Auto Publish
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  73. 73. bobwp.com @bobwp How much social media do you need?
  74. 74. bobwp.com @bobwp Bob Dunn - WordPress Trainer & Coach

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