SlideShare a Scribd company logo
how to leverage content curation 
For Seo 
by @aleyda from @orainti at #brightonseo
Hellooooo BrightonSeo! 
#contentcuration by @aleyda from @orainti at #brightonseo
My name is Aleyda Solis 
international seo consultant 
FOUNDER of orainti.com 
I speak 
I write 
I share 
@aleyda +aleydasolis
Let’s talk about Content in Seo… 
#contentcuration by @aleyda from @orainti at #brightonseo
It shall be bot-friendly 
#contentcuration by @aleyda from @orainti at #brightonseo
Defeat Panda 
#contentcuration by @aleyda from @orainti at #brightonseo
Rank & attract your audience attention 
#contentcuration by @aleyda from @orainti at #brightonseo
Educate about your offering 
#contentcuration by @aleyda from @orainti at #brightonseo
Communicate your news 
#contentcuration by @aleyda from @orainti at #brightonseo
Help you sell your products or services 
#contentcuration by @aleyda from @orainti at #brightonseo
Provide a great experience 
#contentcuration by @aleyda from @orainti at #brightonseo
…and earn your audience endorsement 
#contentcuration by @aleyda from @orainti at #brightonseo
It’s fun to create it 
#contentcuration by @aleyda from @orainti at #brightonseo
But challenging in a continuous process 
#contentcuration by @aleyda from @orainti at #brightonseo
How to set an ongoing content discovery 
& creation process? 
#contentcuration by @aleyda from @orainti at #brightonseo
Content Curation can help us! 
#contentcuration by @aleyda from @orainti at #brightonseo
What’s Content Curation? 
sharing 
organizing 
grouping 
#contentcuration by @aleyda from @orainti at #brightonseo 
FINDING 
Best & most relevant CONTENT about an issue
There’s more than this though 
#contentcuration by @aleyda from @orainti at #brightonseo
There are 5 Content Curation Models 
aggregation 
ELEVATION CHRONOLOGY 
MASHUP 
DISTILLATION 
SOURCE: https://www.facebook.com/weleniastudios 
#contentcuration by @aleyda from @orainti at #brightonseo
What differentiates “good” curation? 
SOURCE: http://www.bethkanter.org/good-curation-vs-bad-curation/ 
#contentcuration by @aleyda from @orainti at #brightonseo
What differentiates “good” curation? 
#contentcuration by @aleyda from @orainti at #brightonseo
What differentiates “good” curation? 
vs 
#contentcuration by @aleyda from @orainti at #brightonseo
How to make the most out of it? 
#contentcuration by @aleyda from @orainti at #brightonseo
By aligning & automating 
sharing 
organizing 
grouping 
#contentcuration by @aleyda from @orainti at #brightonseo 
FINDING 
Best & most relevant CONTENT about an issue
Achieving 3 direct benefits 
MORE CONTENT 
SOURCES 
BETTER CONTENT 
IDEAS & TOPICS 
FRIENDLIER 
CONTENT FORMAT 
#contentcuration by @aleyda from @orainti at #brightonseo
Influencing 2 SeoKpis 
links rankings 
#contentcuration by @aleyda from @orainti at #brightonseo
Let’s jump in the process! 
#contentcuration by @aleyda from @orainti at #brightonseo
Start by following your relevant topics 
in content sharing & curation platforms 
#contentcuration by @aleyda from @orainti at #brightonseo
Do relevant searches in Quora & Reddit 
#contentcuration by @aleyda from @orainti at #brightonseo
Alltop, Slideshare & Tumblr 
#contentcuration by @aleyda from @orainti at #brightonseo
ListLy & ContentGems 
#contentcuration by @aleyda from @orainti at #brightonseo
Monitor using rss, ifttt & Google docs 
#contentcuration by @aleyda from @orainti at #brightonseo
Here’s the ifttt recipe to rss to docs 
https://ifttt.com/recipes/172209-add-new-rss-feed-item-to-spreadsheet-on-google-docs 
#contentcuration by @aleyda from @orainti at #brightonseo
Monitor hottest content in social 
networks with Buzzsumo Alerts 
#contentcuration by @aleyda from @orainti at #brightonseo
Set an ifttt recipe to send these emails 
alerts to Google Docs 
https://ifttt.com/recipes/73609-if-labeled-drive-in-gmail-then-save-to-google-drive 
#contentcuration by @aleyda from @orainti at #brightonseo
Check the link & social metrics of the 
received & archived content w/ url profiler 
http://urlprofiler.com/ 
##ccoonntteennttccuurraattiioonn bbyy @@aalleeyyddaa ffrroomm @@oorraaiinnttii aatt ##bbrriigghhttoonnsseeoo
And identify the keyword search 
volume for the content topics 
http://www.semrush.com/ 
#contentcuration by @aleyda from @orainti at #brightonseo
Now you have the criteria to identify the 
content ideas with highest potential 
shares 
links 
search 
volume 
current 
content 
#contentcuration by @aleyda from @orainti at #brightonseo
Their characteristics to understand the 
patterns your audience likes 
Content 
Supply 
Content 
Demand 
Length 
#contentcuration by @aleyda from @orainti at #brightonseo 
Format 
Purpose 
Topic 
Style 
Type 
Relevance 
Audience 
Unfulfilled 
Demand 
Feasibility 
Profitability
And be able to match unfulfilled 
content demand with what is feasible 
Content 
Supply 
Content 
Demand 
Length 
#contentcuration by @aleyda from @orainti at #brightonseo 
Format 
Purpose 
Topic 
Style 
Type 
Relevance 
Audience 
Unfulfilled 
Demand 
Feasibility 
Profitability 
the content that is highly popular but not so common OR ONLY PUBLISHED IN ONE FORMAT
Identifying the best curation model if 
it’s already a well covered topic 
Unfulfilled 
Demand 
Relevance Audience Feasibility Profitability 
aggregation DISTILLATION ELEVATION MASHUP CHRONOLOGY 
Channel Promotion Timing Format 
#contentcuration by @aleyda from @orainti at #brightonseo
You have now your next content idea! 
#contentcuration by @aleyda from @orainti at #brightonseo
Let’s see some examples 
#contentcuration by @aleyda from @orainti at #brightonseo
Best cities to work remotely 
#contentcuration by @aleyda from @orainti at #brightonseo 
mashup
nomadlist.io 
#contentcuration by @aleyda from @orainti at #brightonseo 
mashup
Visa requirements per nationality 
#contentcuration by @aleyda from @orainti at #brightonseo 
aggregation
visamapper.com 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
Mobile Design Patterns 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
pttrns.com 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
Serial Entrepreneurs List 
chronology 
#contentcuration by @aleyda from @orainti at #brightonseo
fundersandfounders.com 
chronology 
#contentcuration by @aleyda from @orainti at #brightonseo
Matt Cutts Video Search 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
theshortcutts.com 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
All Seo Software 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
All Seo Software 
aggregation 
#contentcuration by @aleyda from @orainti at #brightonseo
To maximize your results, remember… 
LINK 
FROM IT TO YOUR 
PRODUCTS OR 
SERVICES PAGES 
PROMOTE IT 
IN SOCIAL 
NETWORKS WHERE 
YOUR AUDIENCE IS 
ACTIVE 
MAKE IT EASY 
TO SHARE & LINK 
WITH THE 
APPROPRIATE 
BUTTONS 
TO OPTIMIZE THE 
PIECE FROM A 
TECHNICAL & CONTENT 
SEO PERSPECTIVE 
#contentcuration by @aleyda from @orainti at #brightonseo
It’s now your time to curate! 
#contentcuration by @aleyda from @orainti at #brightonseo 
ELEVATION
Thank you! Questions? 
Check it in Slideshare 
bit.ly/seocurate 
#contentcuration by @aleyda from @orainti at #brightonseo
Images under creative commons 
http://www.flickr.com/photos/seeminglee/4041872282/ 
https://www.flickr.com/photos/branditressler/3361609750/ 
http://www.flickr.com/photos/definite_yes/11130394375/ 
http://www.flickr.com/photos/nathaninsandiego/5465079549/ 
http://www.flickr.com/photos/definite_yes/11130394375/ 
http://www.flickr.com/photos/timtom/6837380785/ 
http://www.flickr.com/photos/no1nos/12796459964/ 
http://www.flickr.com/photos/afagen/3002609890/ 
http://www.flickr.com/photos/tlimphotography/9551905429/ 
#contentcuration by @aleyda from @orainti at #brightonseo

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  • 5. It shall be bot-friendly #contentcuration by @aleyda from @orainti at #brightonseo
  • 6. Defeat Panda #contentcuration by @aleyda from @orainti at #brightonseo
  • 7. Rank & attract your audience attention #contentcuration by @aleyda from @orainti at #brightonseo
  • 8. Educate about your offering #contentcuration by @aleyda from @orainti at #brightonseo
  • 9. Communicate your news #contentcuration by @aleyda from @orainti at #brightonseo
  • 10. Help you sell your products or services #contentcuration by @aleyda from @orainti at #brightonseo
  • 11. Provide a great experience #contentcuration by @aleyda from @orainti at #brightonseo
  • 12. …and earn your audience endorsement #contentcuration by @aleyda from @orainti at #brightonseo
  • 13. It’s fun to create it #contentcuration by @aleyda from @orainti at #brightonseo
  • 14. But challenging in a continuous process #contentcuration by @aleyda from @orainti at #brightonseo
  • 15. How to set an ongoing content discovery & creation process? #contentcuration by @aleyda from @orainti at #brightonseo
  • 16. Content Curation can help us! #contentcuration by @aleyda from @orainti at #brightonseo
  • 17. What’s Content Curation? sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue
  • 18. There’s more than this though #contentcuration by @aleyda from @orainti at #brightonseo
  • 19. There are 5 Content Curation Models aggregation ELEVATION CHRONOLOGY MASHUP DISTILLATION SOURCE: https://www.facebook.com/weleniastudios #contentcuration by @aleyda from @orainti at #brightonseo
  • 20. What differentiates “good” curation? SOURCE: http://www.bethkanter.org/good-curation-vs-bad-curation/ #contentcuration by @aleyda from @orainti at #brightonseo
  • 21. What differentiates “good” curation? #contentcuration by @aleyda from @orainti at #brightonseo
  • 22. What differentiates “good” curation? vs #contentcuration by @aleyda from @orainti at #brightonseo
  • 23. How to make the most out of it? #contentcuration by @aleyda from @orainti at #brightonseo
  • 24. By aligning & automating sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue
  • 25. Achieving 3 direct benefits MORE CONTENT SOURCES BETTER CONTENT IDEAS & TOPICS FRIENDLIER CONTENT FORMAT #contentcuration by @aleyda from @orainti at #brightonseo
  • 26. Influencing 2 SeoKpis links rankings #contentcuration by @aleyda from @orainti at #brightonseo
  • 27. Let’s jump in the process! #contentcuration by @aleyda from @orainti at #brightonseo
  • 28. Start by following your relevant topics in content sharing & curation platforms #contentcuration by @aleyda from @orainti at #brightonseo
  • 29. Do relevant searches in Quora & Reddit #contentcuration by @aleyda from @orainti at #brightonseo
  • 30. Alltop, Slideshare & Tumblr #contentcuration by @aleyda from @orainti at #brightonseo
  • 31. ListLy & ContentGems #contentcuration by @aleyda from @orainti at #brightonseo
  • 32. Monitor using rss, ifttt & Google docs #contentcuration by @aleyda from @orainti at #brightonseo
  • 33. Here’s the ifttt recipe to rss to docs https://ifttt.com/recipes/172209-add-new-rss-feed-item-to-spreadsheet-on-google-docs #contentcuration by @aleyda from @orainti at #brightonseo
  • 34. Monitor hottest content in social networks with Buzzsumo Alerts #contentcuration by @aleyda from @orainti at #brightonseo
  • 35. Set an ifttt recipe to send these emails alerts to Google Docs https://ifttt.com/recipes/73609-if-labeled-drive-in-gmail-then-save-to-google-drive #contentcuration by @aleyda from @orainti at #brightonseo
  • 36. Check the link & social metrics of the received & archived content w/ url profiler http://urlprofiler.com/ ##ccoonntteennttccuurraattiioonn bbyy @@aalleeyyddaa ffrroomm @@oorraaiinnttii aatt ##bbrriigghhttoonnsseeoo
  • 37. And identify the keyword search volume for the content topics http://www.semrush.com/ #contentcuration by @aleyda from @orainti at #brightonseo
  • 38. Now you have the criteria to identify the content ideas with highest potential shares links search volume current content #contentcuration by @aleyda from @orainti at #brightonseo
  • 39. Their characteristics to understand the patterns your audience likes Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability
  • 40. And be able to match unfulfilled content demand with what is feasible Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability the content that is highly popular but not so common OR ONLY PUBLISHED IN ONE FORMAT
  • 41. Identifying the best curation model if it’s already a well covered topic Unfulfilled Demand Relevance Audience Feasibility Profitability aggregation DISTILLATION ELEVATION MASHUP CHRONOLOGY Channel Promotion Timing Format #contentcuration by @aleyda from @orainti at #brightonseo
  • 42. You have now your next content idea! #contentcuration by @aleyda from @orainti at #brightonseo
  • 43. Let’s see some examples #contentcuration by @aleyda from @orainti at #brightonseo
  • 44. Best cities to work remotely #contentcuration by @aleyda from @orainti at #brightonseo mashup
  • 45. nomadlist.io #contentcuration by @aleyda from @orainti at #brightonseo mashup
  • 46. Visa requirements per nationality #contentcuration by @aleyda from @orainti at #brightonseo aggregation
  • 47. visamapper.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 48. Mobile Design Patterns aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 49. pttrns.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 50. Serial Entrepreneurs List chronology #contentcuration by @aleyda from @orainti at #brightonseo
  • 51. fundersandfounders.com chronology #contentcuration by @aleyda from @orainti at #brightonseo
  • 52. Matt Cutts Video Search aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 53. theshortcutts.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 54. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 55. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  • 56. To maximize your results, remember… LINK FROM IT TO YOUR PRODUCTS OR SERVICES PAGES PROMOTE IT IN SOCIAL NETWORKS WHERE YOUR AUDIENCE IS ACTIVE MAKE IT EASY TO SHARE & LINK WITH THE APPROPRIATE BUTTONS TO OPTIMIZE THE PIECE FROM A TECHNICAL & CONTENT SEO PERSPECTIVE #contentcuration by @aleyda from @orainti at #brightonseo
  • 57. It’s now your time to curate! #contentcuration by @aleyda from @orainti at #brightonseo ELEVATION
  • 58. Thank you! Questions? Check it in Slideshare bit.ly/seocurate #contentcuration by @aleyda from @orainti at #brightonseo
  • 59. Images under creative commons http://www.flickr.com/photos/seeminglee/4041872282/ https://www.flickr.com/photos/branditressler/3361609750/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration by @aleyda from @orainti at #brightonseo