10. Reviews
26%
23%
14%
7%
31%
39%
51%
40%
0%
10%
20%
30%
40%
50%
60%
Ages 18-24 Ages 25-34 Ages 35-54 Ages 55+
When you are deciding what products to buy, how do you prefer
to see reviews?
Video Text
N = 1,000 / Remaining respondents chose “I do not use the internet for reviews.” or “I do not have a preference for text or video content.”
11. Learning Something New
48%
38%
27%
17%
26%
29%
43%
36%
0%
10%
20%
30%
40%
50%
60%
Ages 18-24 Ages 25-34 Ages 35-54 Ages 55+
When you are using the internet to learn something new, how do
you prefer to learn?
Video Text
N = 1,000 / Remaining respondents chose “I do not use the internet to learn.” or “I do not have a preference for text or video content.
12. Preference for Video Content by Gender (18-34)
41%
29%
45%
38%
35%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Males (18-34) Females (18-34)
Preference for Video by Content Type
General Preference Learning Reviews
N = 274
57. During editing, chunk videos into smaller bite-sized videos. Create landing pages for each video.
#31: Chunkable Video
58. For thumbnails: increase saturation and sharpness slightly to attract more attention.
#32: Thumbnails
59. #33: Using Video to Get Links
We find that resources with videos earn approximately double the linking root domains as pages without.
26.69
13.28
0
5
10
15
20
25
30
Resources with Video Text-Only Resources
Average Linking Root Domains by Content Type
Evergreen Content Section of a Major E-Commerce Website / Link Source: Ahrefs