1. Technical Audit Checklist

3. 6 Stages of a

4. STEP 1
Crawl

5. Check site can be crawled & is indexed
Screaming Frog
Use a crawling tool:
•
Screaming Frog
•
Deepcrawl
•
Linkdex
•
Rob Hammond
•
BeamUsUp

6. Check use of Robots
Robots.txt
Robots Meta
X-Robots-Tag

7. STEP 2
Integrity

8. Eliminate Redirects and Broken Links
Identify response codes:
•
301
•
302
•
403
•
404
•
500 Update links or remove

9. Complete additional checks on site integrity
Canonisation Does the site use the canonical tag? Check across www and non-www
Check Site Speed
Review all
outbound links
Check G.A Crawl Errors and Stats
Remove all junk from Source code

10. STEP 3
De-Dupe

11. Check for all forms of duplicate content
Check for dupe titles & headings Use Copyscape to identify any dupe domains/scraped content. Utilise Pagination on site for related pages.

12. STEP 4
Optimise

13. Optimise on page content
Map keywords to pages
Titles, Meta, Alt Text
Check URL Structure

14. STEP 5
Refine

15. Increase ‘shareability’ of pages

16. Mark-Up pages for rich snippets

17. STEP 6
Repeat

18. Download the Checklist
http://www.themediaflow.com/tools