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How to Maximize Conversions Through SEO and CRO

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My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.

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How to Maximize Conversions Through SEO and CRO

  1. 1. How to Maximize Conversions through SEO and CRO
  2. 2. Who I am
  3. 3. Until there’s no moving the needle further
  4. 4. The thing is, that sweet spot is often misunderstood
  5. 5. There are ways to make them play well
  6. 6. These landing pages are usually your…
  7. 7. homepage
  8. 8. Blog entries
  9. 9. Long form content
  10. 10. Linkable assets
  11. 11. They go through multiple touches
  12. 12. People who convert to paid after visiting only two or three times
  13. 13. Churn soon and fast
  14. 14. The content is the same
  15. 15. homepage
  16. 16. Pricing page
  17. 17. Testimonials page
  18. 18. Features page
  19. 19. This is so we can make the user experience consistent for both the original and variation
  20. 20. That’s because unlike site speed, the h1 element is a front-end element
  21. 21. People can actually see it
  22. 22. It’s no surprise that the h1 tag is often changed to improve conversion rates
  23. 23. The problem is, what converts most may not always be what ranks best
  24. 24. Let’s take qeryz for example
  25. 25. Which image do you think would sell better?
  26. 26. Both images are crawled by google
  27. 27. Wrap-up
  28. 28. How to maximize conversions through SEO and CRO?
  29. 29. 1) Same Landing pages
  30. 30. 2) Duplicate content from a/b testing
  31. 31. 3) Site speed from a/b or a/b/n testing
  32. 32. 4) h1 tag copy
  33. 33. 5) Ghost images
  34. 34. Test everything while making sure technical elements play as the same team
  35. 35. If you don’t test, you’re losing out
  36. 36. You will never know if the orangutan actually converted better
  37. 37. Thank you
  38. 38. Contact me/check out

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