Ignore these, it’s just the
holiday slowdown Good news – the top five sites account for only 17% of the industry’s visits. There’s a long, long tail. Real estate is a more mobile activity than most, but we can’t ignore desktop either.
Results like these (organic web
results) are driven by inputs like: Keyword choices & placement On-page content optimization Engagement & user satisfaction Link diversity, quality, & quantity Site crawl accessibility Load speed & site security
But results like these (local/maps
rankings) are driven by inputs like: Quantity & diversity of citations Business name Location in relation to searcher Listing consistency & coverage Link diversity, quality, & quantity Popularity of business
Google now shows up to
4 ad results above the organic results, and they’ve made these ads more subtle. They may get up to 50% of all the clicks on this page. The other 50% go to organic results (hard to rank, but free)
The best ads target people
who already know you & like you. hence re-marketing via display ads (AdWords, AdRoll, Retargeter) with search through RLSA or on social via audiences that have liked your (or using uploaded emails) tend to have the best click & conversion rates for the lowest cost Geraldine looked at boot… Now boot follows me around Internet like lost puppy.