Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Hack Your Way to New Customers #GHT15


Published on

My talk from the Growth Hack Talks conference in Dublin on 24/09/2015. The deck gives some actionable advice on how to earn more customers; more specifically I give 3 'hacks' that can be implemented straight away.

Published in: Marketing
  • Sex in your area is here:
    Are you sure you want to  Yes  No
    Your message goes here
  • How to use "The Scrambler" ot get a girl obsessed with BANGING you... ▲▲▲
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here:
    Are you sure you want to  Yes  No
    Your message goes here
  • Just watch this FREE video that explains exactly how you can use the power of the "abundance secret" to tap into the universe, and bring you unlimited wealth. Hurry, this video won't be up for long! 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to start a wildly profitable 7 figure marketing business and get your first commission check tonight, click here ▲▲▲
    Are you sure you want to  Yes  No
    Your message goes here

How to Hack Your Way to New Customers #GHT15

  1. How to Hack Your Way to New Customers Growth Hack Talks // 24th September 2015 @hubspot // @matthewbarby #GHT15
  2. Who is this guy? 1  Global Head of Growth & SEO at HubSpot. 2  Lecturer for the Digital Marketing Institute. 3  Award-winning blogger. 4  Worked with brands around the world to acquire new customers. @hubspot // @matthewbarby #GHT15
  3. “Generating leads is difficult.” @hubspot // @matthewbarby #GHT15
  4. “Generating high quality, relevant leads is really difficult.” @hubspot // @matthewbarby #GHT15
  5. So… @hubspot // @matthewbarby #GHT15
  6. 3 ‘hacks’ to help you generate more high quality leads in less time. @hubspot // @matthewbarby #GHT15
  7. Sounds good, right? @hubspot // @matthewbarby #GHT15
  8. 1 Influencer Content Teams @hubspot // @matthewbarby #GHT15
  9. Leverage the communities of influencers within your industry to scale community engagement, lead generation and organic search traffic. @hubspot // @matthewbarby #GHT15
  10. The Process 1  Identify influencers within your niche. 2  Qualify them against a set of criteria (important). 3  Align them to your content strategy. 4  Create and amplify your content. @hubspot // @matthewbarby #GHT15
  11. Identification @hubspot // @matthewbarby #GHT15
  12. Identification @hubspot // @matthewbarby #GHT15
  13. Qualification
  14. Here’s a peak at what this can achieve for a startup… @hubspot // @matthewbarby #GHT15
  15. @hubspot // @matthewbarby #GHT15
  16. @hubspot // @matthewbarby #GHT15
  17. 2Content Lead Optimisation @hubspot // @matthewbarby #GHT15
  18. Grow leads through the tailoring of individual offers within existing related content across your website. @hubspot // @matthewbarby #GHT15
  19. @hubspot // @matthewbarby “92% of our monthly blog leads came from posts published in the previous month or earlier.” #GHT15
  20. @hubspot // @matthewbarby “46% of our monthly blog leads came from just 30 posts (out of over 6,000)!” #GHT15
  21. The Idea: Take high traffic blog posts with low conversion and ‘reoptimise’ them to increase the distribution of lead generation. @hubspot // @matthewbarby #GHT15
  22. Before: “how to write a press release” @hubspot // @matthewbarby #GHT15
  23. After: “how to write a press release” @hubspot // @matthewbarby #GHT15
  24. @hubspot // @matthewbarby #GHT15
  25. The Process 1  Identify blog posts with existing traffic. 2  Find the main keyword each article ranks for. 3  Create a CTA specific to the keyword. 4  Track the increase in conversion rate. @hubspot // @matthewbarby #GHT15
  26. 3 The Content Success Formula @hubspot // @matthewbarby #GHT15
  27. Run in-depth analysis on varying aspects of our content to find the winning formula for leads, links, social shares and more. @hubspot // @matthewbarby #GHT15
  28. What kind of analysis? @hubspot // @matthewbarby #GHT15
  29. For Example 1  Word count vs organic search traffic. 2  Article title length vs Twitter shares. 3  Date of publish vs inbound links. 4  Article topic vs leads generated. 5  Words in title vs Facebook shares. @hubspot // @matthewbarby #GHT15
  30. Time for some data.
  31. I ran a study that analysed the 6,192 articles within our marketing blog to find our ‘content success formula’. @hubspot // @matthewbarby #GHT15
  32. @hubspot // @matthewbarby “Articles with a word count between 2,250 and 2,500 earn the most organic traffic on our blog.” #GHT15
  33. @hubspot // @matthewbarby “Articles on our blog with headlines consisting of 11 or 14 words are shared the most on Twitter/Facebook.” #GHT15
  34. @hubspot // @matthewbarby “Adding the word ‘infographic’ to our blog title increase tweets by 100.05%, whilst ‘template’ added 114.60% more.” #GHT15
  35. @hubspot // @matthewbarby “On average, articles with >300 inbound links received the largest volume of organic search traffic.” #GHT15
  36. @hubspot // @matthewbarby “On average, the more social shares an article received, the greater the volume of inbound links.” #GHT15
  37. Moral of the story… @hubspot // @matthewbarby #GHT15
  38. Understand what works to the finest detail and then scale it. @hubspot // @matthewbarby #GHT15
  39. @hubspot // @matthewbarby #GHT15