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Wordpress SEO Presentation at Wordcamp Seattle

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Wordpress SEO Presentation at Wordcamp Seattle

  1. 1. Wordpress SEO A Presentation Justin Briggs S
  2. 2. briggsby.com/wcsea2013   @Jus7nRBriggs   Hello Justin Briggs Founder, Briggsby justin@briggsby.com @JustinRBriggs
  3. 3. briggsby.com/wcsea2013   @Jus7nRBriggs   I’m going to talk fast.
  4. 4. briggsby.com/wcsea2013   @Jus7nRBriggs   Slides: briggsby.com/wcsea2013 Follow me: @JustinRBriggs
  5. 5. SEO 101
  6. 6. briggsby.com/wcsea2013   @Jus7nRBriggs  
  7. 7. briggsby.com/wcsea2013   @Jus7nRBriggs   Paid Organic (SEO)
  8. 8. briggsby.com/wcsea2013   @Jus7nRBriggs   20% 80%
  9. 9. briggsby.com/wcsea2013   @Jus7nRBriggs  
  10. 10. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://moz.com/blog/do-tweets-still-effect-rankings
  11. 11. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://moz.com/article/search-ranking-factors
  12. 12. briggsby.com/wcsea2013   @Jus7nRBriggs  
  13. 13. briggsby.com/wcsea2013   @Jus7nRBriggs   Job  Search  Made  Simple|  Simply  Hired   Simply  Hired  |  Job  Search  Made  Simple   Job  Search  Made  Simple   Job  Search,  Jobs,  Find  Jobs,  Career  Search   Simply  Hired   Home   BeFer   Worse  
  14. 14. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://moz.com/
  15. 15. briggsby.com/wcsea2013   @Jus7nRBriggs  
  16. 16. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://bit.ly/d29DIc
  17. 17. briggsby.com/wcsea2013   @Jus7nRBriggs   Keyword Research Develop Targeted Landing Page Internal link building Homepage links Page redesign Link building Typical SEO Campaign
  18. 18. Resources to Learn SEO
  19. 19. briggsby.com/wcsea2013   @Jus7nRBriggs   •  Google’s Guide to SEO –  http://bit.ly/d29DIc •  Beginner’s Guide to SEO –  http://moz.com/beginners-guide-to-seo •  SEO Ranking Factors –  http://moz.com/article/search-ranking-factors •  Yoast Wordpress Guide –  http://yoast.com/articles/wordpress-seo/ •  Wordpress Codex on SEO –  http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress
  20. 20. 10 Quick Steps to Optimize Wordpress for Search
  21. 21. briggsby.com/wcsea2013   @Jus7nRBriggs   #1 WWW vs. non-WWW Set www or non-www URL
  22. 22. briggsby.com/wcsea2013   @Jus7nRBriggs   #2 Permalink Setting Prefer: /post-name/ or /category/post-name/
  23. 23. briggsby.com/wcsea2013   @Jus7nRBriggs   #3 Install Yoast’s Wordpress SEO Source: http://yoast.com/wordpress/seo/ Noindex subpages
  24. 24. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/ Set homepage title & description
  25. 25. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/ Noindex media URLs
  26. 26. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/ OK to leave indexed Noindex tags Noindex archives
  27. 27. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/ Noindex author Noindex date You can make custom author pages, then allow index
  28. 28. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: moz.com/webinars/advanced-wordpress-seo
  29. 29. briggsby.com/wcsea2013   @Jus7nRBriggs   #4 Optimize Page/Post Content With Yoast Source: http://yoast.com/wordpress/seo/ Set target keyword Follow targeting advice Custom title & description
  30. 30. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/ Targeting advice
  31. 31. briggsby.com/wcsea2013   @Jus7nRBriggs   Source: http://yoast.com/wordpress/seo/≈≈ Custom social descriptions
  32. 32. briggsby.com/wcsea2013   @Jus7nRBriggs   #4 SEO Friendly Images Source: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images I do this manually each time.
  33. 33. briggsby.com/wcsea2013   @Jus7nRBriggs   #5 Install W3TC Source: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/ Improves page speed Reduces load on server
  34. 34. briggsby.com/wcsea2013   @Jus7nRBriggs   #6 Optimize Theme
  35. 35. briggsby.com/wcsea2013   @Jus7nRBriggs   #7 Setup Robots.txt • Blocks crawl • URLs can still index • Can acquire PageRank
  36. 36. briggsby.com/wcsea2013   @Jus7nRBriggs   #8 Install Redirection For when URLs change Marketing URL redirects Pretty URLs for tracking Source: http://urbangiraffe.com/plugins/redirection/
  37. 37. briggsby.com/wcsea2013   @Jus7nRBriggs   #9 Install YARPP Passive internal deep linking Source: http://wordpress.org/plugins/yet-another-related-posts-plugin/
  38. 38. briggsby.com/wcsea2013   @Jus7nRBriggs   #10 Raven Schema Creator Source: http://wordpress.org/plugins/schema-creator/
  39. 39. 24 Actionable Tips for Your Blog
  40. 40. briggsby.com/wcsea2013   @Jus7nRBriggs   #1 Install Google Analytics
  41. 41. briggsby.com/wcsea2013   @Jus7nRBriggs   #2 Setup Google Webmaster Tools
  42. 42. briggsby.com/wcsea2013   @Jus7nRBriggs   #3 Choose Good Keywords Source: https://adwords.google.com/o/KeywordTool
  43. 43. briggsby.com/wcsea2013   @Jus7nRBriggs   #4 Target Longtail Content
  44. 44. briggsby.com/wcsea2013   @Jus7nRBriggs   #5 Find New Keyword Ideas
  45. 45. briggsby.com/wcsea2013   @Jus7nRBriggs   #6 Setup Google Author Source: https://plus.google.com/authorship
  46. 46. briggsby.com/wcsea2013   @Jus7nRBriggs  
  47. 47. briggsby.com/wcsea2013   @Jus7nRBriggs  
  48. 48. briggsby.com/wcsea2013   @Jus7nRBriggs   #7 Create Content Hubs Source: http://moz.com/blog/how-to-rank
  49. 49. briggsby.com/wcsea2013   @Jus7nRBriggs   #8 Write Content That Inspires “people don't buy what you do, they buy why you do it” Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  50. 50. briggsby.com/wcsea2013   @Jus7nRBriggs   #9 Meet Bloggers in Real Life Source: http://justinbriggs.org/33-links-and-how-to-get-them
  51. 51. briggsby.com/wcsea2013   @Jus7nRBriggs   #10 Do Outreach For Your Content Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  52. 52. briggsby.com/wcsea2013   @Jus7nRBriggs   #11 Find Influencers on Twitter Source: https://followerwonk.com/bio
  53. 53. briggsby.com/wcsea2013   @Jus7nRBriggs   #12 Take Advantage of SERPs Diversity Significant promotion of local content on generic SERP
  54. 54. briggsby.com/wcsea2013   @Jus7nRBriggs   #13 Create New Content Types (like Q&A)
  55. 55. briggsby.com/wcsea2013   @Jus7nRBriggs   Q&A Resources •  http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers- plugin/ •  http://www.elegantthemes.com/gallery/askit/ •  http://templatic.com/cms-themes/answers •  http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723 •  http://themeforest.net/item/robust-qa/3873002 •  http://themeforest.net/item/instant-qa/92361
  56. 56. briggsby.com/wcsea2013   @Jus7nRBriggs   #14 Optimize Page Speed Source: https://developers.google.com/speed/pagespeed/insights
  57. 57. briggsby.com/wcsea2013   @Jus7nRBriggs   #15 Video SEO Source: http://wistia.com/doc/video-seo
  58. 58. briggsby.com/wcsea2013   @Jus7nRBriggs   #16 Create Survey Content Source: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/
  59. 59. briggsby.com/wcsea2013   @Jus7nRBriggs   #17 Translate & Repurpose Content EN   Haunted  Manor:   Lord  of  Mirrors   FR   DE   JP   ?   ES   ?  
  60. 60. briggsby.com/wcsea2013   @Jus7nRBriggs   #18 Interactive Content Source: http://justinbriggs.org/technical-hacks-for-content-marketing
  61. 61. briggsby.com/wcsea2013   @Jus7nRBriggs   #19 Create Diagrams Source: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slides One of my secrets to success…
  62. 62. briggsby.com/wcsea2013   @Jus7nRBriggs   #20 Make “Hard” Content Simple Source: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search
  63. 63. briggsby.com/wcsea2013   @Jus7nRBriggs   #21 Steal Repurpose Great Content Source: http://www.slideshare.net/RossHudgens/link-building-by-imitation
  64. 64. briggsby.com/wcsea2013   @Jus7nRBriggs   #22 Use Responsive Design Source: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco
  65. 65. briggsby.com/wcsea2013   @Jus7nRBriggs   #23 Fix Blog Subdomain With Reverse Proxy Source: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
  66. 66. briggsby.com/wcsea2013   @Jus7nRBriggs   #24 Host Assets on CDN Source: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/
  67. 67. briggsby.com/wcsea2013   @Jus7nRBriggs  

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