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Wordpress SEOA Presentation Justin BriggsS

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briggsby.com/wcsea2013 @Jus7nRBriggs HelloJustin BriggsFounder, Briggsbyjustin@briggsby.com@JustinRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs I’m going to talk fast.

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briggsby.com/wcsea2013 @Jus7nRBriggs Slides:briggsby.com/wcsea2013Follow me:@JustinRBriggs

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SEO 101

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs PaidOrganic(SEO)

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briggsby.com/wcsea2013 @Jus7nRBriggs 20%80%

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/blog/do-tweets-still-effect-rankings

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/article/search-ranking-factors

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs Job Search Made Simple| Simply Hired Simply Hired | Job Search Made Simple Job Search Made Simple Job Search, Jobs, Find Jobs, Career Search Simply Hired Home BeFer Worse

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://bit.ly/d29DIc

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briggsby.com/wcsea2013 @Jus7nRBriggs KeywordResearchDevelopTargetedLanding PageInternal linkbuildingHomepage linksPage redesignLink buildingTypical SEO Campaign

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Resources to Learn SEO

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briggsby.com/wcsea2013 @Jus7nRBriggs • Google’s Guide to SEO– http://bit.ly/d29DIc• Beginner’s Guide to SEO– http://moz.com/beginners-guide-to-seo• SEO Ranking Factors– http://moz.com/article/search-ranking-factors• Yoast Wordpress Guide– http://yoast.com/articles/wordpress-seo/• Wordpress Codex on SEO– http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress

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10 Quick Steps to OptimizeWordpress for Search

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briggsby.com/wcsea2013 @Jus7nRBriggs #1 WWW vs. non-WWWSet www ornon-www URL

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briggsby.com/wcsea2013 @Jus7nRBriggs #2 Permalink SettingPrefer: /post-name/ or /category/post-name/

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briggsby.com/wcsea2013 @Jus7nRBriggs #3 Install Yoast’s Wordpress SEOSource: http://yoast.com/wordpress/seo/Noindex subpages

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Set homepage title &description

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Noindex media URLs

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/OK to leave indexedNoindex tagsNoindex archives

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Noindex authorNoindex dateYou can make custom authorpages, then allow index

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: moz.com/webinars/advanced-wordpress-seo

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briggsby.com/wcsea2013 @Jus7nRBriggs #4 Optimize Page/Post Content With YoastSource: http://yoast.com/wordpress/seo/Set target keywordFollow targetingadviceCustom title &description

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Targeting advice

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briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/≈≈Custom socialdescriptions

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briggsby.com/wcsea2013 @Jus7nRBriggs #4 SEO Friendly ImagesSource: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-imagesI do this manually each time.

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briggsby.com/wcsea2013 @Jus7nRBriggs #5 Install W3TCSource: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/Improves pagespeedReduces load onserver

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briggsby.com/wcsea2013 @Jus7nRBriggs #6 Optimize Theme

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briggsby.com/wcsea2013 @Jus7nRBriggs #7 Setup Robots.txt• Blocks crawl • URLs can still index • Can acquire PageRank

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briggsby.com/wcsea2013 @Jus7nRBriggs #8 Install RedirectionFor when URLschangeMarketing URLredirectsPretty URLs fortrackingSource: http://urbangiraffe.com/plugins/redirection/

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briggsby.com/wcsea2013 @Jus7nRBriggs #9 Install YARPPPassive internaldeep linkingSource: http://wordpress.org/plugins/yet-another-related-posts-plugin/

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briggsby.com/wcsea2013 @Jus7nRBriggs #10 Raven Schema CreatorSource: http://wordpress.org/plugins/schema-creator/

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24 Actionable Tips for Your Blog

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briggsby.com/wcsea2013 @Jus7nRBriggs #1 Install Google Analytics

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briggsby.com/wcsea2013 @Jus7nRBriggs #2 Setup Google Webmaster Tools

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briggsby.com/wcsea2013 @Jus7nRBriggs #3 Choose Good KeywordsSource: https://adwords.google.com/o/KeywordTool

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briggsby.com/wcsea2013 @Jus7nRBriggs #4 Target Longtail Content

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briggsby.com/wcsea2013 @Jus7nRBriggs #5 Find New Keyword Ideas

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briggsby.com/wcsea2013 @Jus7nRBriggs #6 Setup Google AuthorSource: https://plus.google.com/authorship

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs

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briggsby.com/wcsea2013 @Jus7nRBriggs #7 Create Content HubsSource: http://moz.com/blog/how-to-rank

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briggsby.com/wcsea2013 @Jus7nRBriggs #8 Write Content That Inspires“people dont buy what you do,they buy why you do it”Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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briggsby.com/wcsea2013 @Jus7nRBriggs #9 Meet Bloggers in Real LifeSource: http://justinbriggs.org/33-links-and-how-to-get-them

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briggsby.com/wcsea2013 @Jus7nRBriggs #10 Do Outreach For Your ContentSource: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/

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briggsby.com/wcsea2013 @Jus7nRBriggs #11 Find Influencers on TwitterSource: https://followerwonk.com/bio

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briggsby.com/wcsea2013 @Jus7nRBriggs #12 Take Advantage of SERPs DiversitySignificant promotionof local content ongeneric SERP

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briggsby.com/wcsea2013 @Jus7nRBriggs #13 Create New Content Types (like Q&A)

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briggsby.com/wcsea2013 @Jus7nRBriggs Q&A Resources• http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-plugin/• http://www.elegantthemes.com/gallery/askit/• http://templatic.com/cms-themes/answers• http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723• http://themeforest.net/item/robust-qa/3873002• http://themeforest.net/item/instant-qa/92361

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briggsby.com/wcsea2013 @Jus7nRBriggs #14 Optimize Page SpeedSource: https://developers.google.com/speed/pagespeed/insights

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briggsby.com/wcsea2013 @Jus7nRBriggs #15 Video SEOSource: http://wistia.com/doc/video-seo

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briggsby.com/wcsea2013 @Jus7nRBriggs #16 Create Survey ContentSource: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/

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briggsby.com/wcsea2013 @Jus7nRBriggs #17 Translate & Repurpose ContentEN Haunted Manor: Lord of Mirrors FR DE JP ? ES ?

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briggsby.com/wcsea2013 @Jus7nRBriggs #18 Interactive ContentSource: http://justinbriggs.org/technical-hacks-for-content-marketing

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briggsby.com/wcsea2013 @Jus7nRBriggs #19 Create DiagramsSource: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slidesOne of my secrets tosuccess…

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briggsby.com/wcsea2013 @Jus7nRBriggs #20 Make “Hard” Content SimpleSource: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search

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briggsby.com/wcsea2013 @Jus7nRBriggs #21 Steal Repurpose Great ContentSource: http://www.slideshare.net/RossHudgens/link-building-by-imitation

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briggsby.com/wcsea2013 @Jus7nRBriggs #22 Use Responsive DesignSource: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco

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briggsby.com/wcsea2013 @Jus7nRBriggs #23 Fix Blog Subdomain With Reverse ProxySource: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo

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briggsby.com/wcsea2013 @Jus7nRBriggs #24 Host Assets on CDNSource: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/

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briggsby.com/wcsea2013 @Jus7nRBriggs