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Wordpress SEO
A Presentation Justin Briggs
S
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Hello
Justin Briggs
Founder, Briggsby
justin@briggsby.com
@JustinRBriggs
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
I’m going to talk fast.
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Slides:
briggsby.com/wcsea2013
Follow me:
@JustinRBriggs
SEO 101
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Paid
Organic
(SEO)
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
20%
80%
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://moz.com/blog/do-tweets-still-effect-rankings
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://moz.com/article/search-ranking-factors
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Job	
  Search	
  Made	
  Simple|	
  Simply	
  Hired	
  
Simply	
  Hired	
  |	
  Job	
  Search	
  Made	
  Simple	
  
Job	
  Search	
  Made	
  Simple	
  
Job	
  Search,	
  Jobs,	
  Find	
  Jobs,	
  Career	
  Search	
  
Simply	
  Hired	
  
Home	
  
BeFer	
  
Worse	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://moz.com/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://bit.ly/d29DIc
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Keyword
Research
Develop
Targeted
Landing Page
Internal link
building
Homepage links
Page redesign
Link building
Typical SEO Campaign
Resources to Learn SEO
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
•  Google’s Guide to SEO
–  http://bit.ly/d29DIc
•  Beginner’s Guide to SEO
–  http://moz.com/beginners-guide-to-seo
•  SEO Ranking Factors
–  http://moz.com/article/search-ranking-factors
•  Yoast Wordpress Guide
–  http://yoast.com/articles/wordpress-seo/
•  Wordpress Codex on SEO
–  http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress
10 Quick Steps to Optimize
Wordpress for Search
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#1 WWW vs. non-WWW
Set www or
non-www URL
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#2 Permalink Setting
Prefer: /post-name/ or /category/post-name/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#3 Install Yoast’s Wordpress SEO
Source: http://yoast.com/wordpress/seo/
Noindex subpages
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/
Set homepage title &
description
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/
Noindex media URLs
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/
OK to leave indexed
Noindex tags
Noindex archives
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/
Noindex author
Noindex date
You can make custom author
pages, then allow index
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: moz.com/webinars/advanced-wordpress-seo
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#4 Optimize Page/Post Content With Yoast
Source: http://yoast.com/wordpress/seo/
Set target keyword
Follow targeting
advice
Custom title &
description
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/
Targeting advice
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Source: http://yoast.com/wordpress/seo/≈≈
Custom social
descriptions
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#4 SEO Friendly Images
Source: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
I do this manually each time.
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#5 Install W3TC
Source: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/
Improves page
speed
Reduces load on
server
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#6 Optimize Theme
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#7 Setup Robots.txt
• Blocks crawl	

• URLs can still index	

• Can acquire PageRank
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#8 Install Redirection
For when URLs
change
Marketing URL
redirects
Pretty URLs for
tracking
Source: http://urbangiraffe.com/plugins/redirection/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#9 Install YARPP
Passive internal
deep linking
Source: http://wordpress.org/plugins/yet-another-related-posts-plugin/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#10 Raven Schema Creator
Source: http://wordpress.org/plugins/schema-creator/
24 Actionable Tips for Your Blog
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#1 Install Google Analytics
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#2 Setup Google Webmaster Tools
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#3 Choose Good Keywords
Source: https://adwords.google.com/o/KeywordTool
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#4 Target Longtail Content
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#5 Find New Keyword Ideas
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#6 Setup Google Author
Source: https://plus.google.com/authorship
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#7 Create Content Hubs
Source: http://moz.com/blog/how-to-rank
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#8 Write Content That Inspires
“people don't buy what you do,
they buy why you do it”
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#9 Meet Bloggers in Real Life
Source: http://justinbriggs.org/33-links-and-how-to-get-them
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#10 Do Outreach For Your Content
Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#11 Find Influencers on Twitter
Source: https://followerwonk.com/bio
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#12 Take Advantage of SERPs Diversity
Significant promotion
of local content on
generic SERP
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#13 Create New Content Types (like Q&A)
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
Q&A Resources
•  http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-
plugin/
•  http://www.elegantthemes.com/gallery/askit/
•  http://templatic.com/cms-themes/answers
•  http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723
•  http://themeforest.net/item/robust-qa/3873002
•  http://themeforest.net/item/instant-qa/92361
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#14 Optimize Page Speed
Source: https://developers.google.com/speed/pagespeed/insights
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#15 Video SEO
Source: http://wistia.com/doc/video-seo
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#16 Create Survey Content
Source: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#17 Translate & Repurpose Content
EN	
  
Haunted	
  Manor:	
  
Lord	
  of	
  Mirrors	
  
FR	
   DE	
   JP	
  
?	
  
ES	
  
?	
  
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#18 Interactive Content
Source: http://justinbriggs.org/technical-hacks-for-content-marketing
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#19 Create Diagrams
Source: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slides
One of my secrets to
success…
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#20 Make “Hard” Content Simple
Source: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#21 Steal Repurpose Great Content
Source: http://www.slideshare.net/RossHudgens/link-building-by-imitation
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#22 Use Responsive Design
Source: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#23 Fix Blog Subdomain With Reverse Proxy
Source: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  
#24 Host Assets on CDN
Source: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/
briggsby.com/wcsea2013	
   @Jus7nRBriggs	
  

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