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Actionable Tools for Inbound Marketing        Justin Briggs, SEO Manager      Download: http://bit.ly/searchfesttools
Who Is This Guy?       Justin Briggs     SEO Manager at Big Fish Games
I Love This Stuff
Find Link Sources
Search engineskeep taking our data
Let’s get some back
The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
I miss Yahoo!Site Explorer
What We Lost               Searches content of                  linking pages  Our Site
I keep trying to solve    this problem
Google Custom Search Engine                                                              Good start, but not good         ...
I Built My Own Scraper                                                                     Way too technical for          ...
Found yolink                  Searches content                    behind links!   Page with outbound links
Searches the content     behind the linkshttp://www.yolink.com/yolink/
Do you use Google  Alerts for link    building?
Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
Want to scrape  without all thetechnical mishaps?
Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
Browser With Scraping Toolshttp://www.outwit.com/products/hub/
Visualizing Data
Things are about to     get sexy
Network Graph Visualizationhttp://gephi.org/
Export GoogleAnalytics keyword       data
Where is Traffic Landing                     Blue nodes are keywords                      sending traffic to Pink         ...
Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
Looking atcompetitor’s link    profile
The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
Anchor Text Distribution
Find Irregularities                                                 Most pages on                                         ...
A Pre-owned Domain Redirect                   They acquired a              pre-owned domain and 301               redirect...
Use data visualization   to discover site      problems
Data Management Workspacehttp://www.visokio.com/omniscope
Export GoogleAnalytics keyword   data again
Highlight Content Problems  Good top of funnel keywords                                All high B.R. land on two          ...
Export GoogleWebmaster Tools CTR      data
CTR Distribution Curve
Visualize Business Analyticshttp://www.tableausoftware.com/
Dynamically Visualize EDW
Technical Work
Web Browser Automationhttp://seleniumhq.org/
Stripping inline CSSout of hundreds of      articles
RegEx Find and Replacehttp://macromates.com/
Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
Catching Problems
Adwords team  enforces policywithout prior notice
Google Analytics Alerts
Solving for Content
Building a new information architecture
Thousands of historical contentpieces without right    schema data
Crowdsource Datahttp://www.smartsheet.com/
Rewriting hundreds  of thousands ofarticles post Panda
Crowdsourced Contenthttp://www.serv.io/
Ratings and Reviews
bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
Leverage inrecommendation     engine
Soovle Keyword Suggesthttp://soovle.com/
Using content andkeyword strategy to   grow revenue
Use data for linkbait
Data Searchhttp://www.zanran.com/q/
Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org
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Inbound Marketing Tools - SearchFest

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Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

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Inbound Marketing Tools - SearchFest

  1. 1. Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
  2. 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  3. 3. I Love This Stuff
  4. 4. Find Link Sources
  5. 5. Search engineskeep taking our data
  6. 6. Let’s get some back
  7. 7. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  8. 8. I miss Yahoo!Site Explorer
  9. 9. What We Lost Searches content of linking pages Our Site
  10. 10. I keep trying to solve this problem
  11. 11. Google Custom Search Engine Good start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
  12. 12. I Built My Own Scraper Way too technical for most peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
  13. 13. Found yolink Searches content behind links! Page with outbound links
  14. 14. Searches the content behind the linkshttp://www.yolink.com/yolink/
  15. 15. Do you use Google Alerts for link building?
  16. 16. Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  17. 17. Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
  18. 18. Want to scrape without all thetechnical mishaps?
  19. 19. Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
  20. 20. Browser With Scraping Toolshttp://www.outwit.com/products/hub/
  21. 21. Visualizing Data
  22. 22. Things are about to get sexy
  23. 23. Network Graph Visualizationhttp://gephi.org/
  24. 24. Export GoogleAnalytics keyword data
  25. 25. Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  26. 26. Visualize Your Keyword TrafficBetter Understand•Local•Personalization•Double Listings•KeywordCannibalization
  27. 27. Looking atcompetitor’s link profile
  28. 28. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  29. 29. Anchor Text Distribution
  30. 30. Find Irregularities Most pages on siteWhat Is This?Doesn’t really share anchors with rest of site
  31. 31. A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  32. 32. Use data visualization to discover site problems
  33. 33. Data Management Workspacehttp://www.visokio.com/omniscope
  34. 34. Export GoogleAnalytics keyword data again
  35. 35. Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  36. 36. Export GoogleWebmaster Tools CTR data
  37. 37. CTR Distribution Curve
  38. 38. Visualize Business Analyticshttp://www.tableausoftware.com/
  39. 39. Dynamically Visualize EDW
  40. 40. Technical Work
  41. 41. Web Browser Automationhttp://seleniumhq.org/
  42. 42. Stripping inline CSSout of hundreds of articles
  43. 43. RegEx Find and Replacehttp://macromates.com/
  44. 44. Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
  45. 45. Catching Problems
  46. 46. Adwords team enforces policywithout prior notice
  47. 47. Google Analytics Alerts
  48. 48. Solving for Content
  49. 49. Building a new information architecture
  50. 50. Thousands of historical contentpieces without right schema data
  51. 51. Crowdsource Datahttp://www.smartsheet.com/
  52. 52. Rewriting hundreds of thousands ofarticles post Panda
  53. 53. Crowdsourced Contenthttp://www.serv.io/
  54. 54. Ratings and Reviews
  55. 55. bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
  56. 56. Leverage inrecommendation engine
  57. 57. Soovle Keyword Suggesthttp://soovle.com/
  58. 58. Using content andkeyword strategy to grow revenue
  59. 59. Use data for linkbait
  60. 60. Data Searchhttp://www.zanran.com/q/
  61. 61. Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org

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