SlideShare a Scribd company logo
1 of 61
Actionable Tools for Inbound Marketing

        Justin Briggs, SEO Manager
      Download: http://bit.ly/searchfesttools
Who Is This Guy?




       Justin Briggs
     SEO Manager at Big Fish Games
I Love This Stuff
Find Link Sources
Search engines
keep taking our data
Let’s get some back
The Usual Suspects




http://www.majesticseo.com/ and http://www.opensiteexplorer.org/
I miss Yahoo!
Site Explorer
What We Lost




               Searches content of
                  linking pages



  Our Site
I keep trying to solve
    this problem
Google Custom Search Engine




                                                              Good start, but not good
                                                                 enough for me.




http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
I Built My Own Scraper




                                                                     Way too technical for
                                                                        most people




http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
Found yolink




                  Searches content
                    behind links!


   Page with
 outbound links
Searches the content
     behind the links




http://www.yolink.com/yolink/
Do you use Google
  Alerts for link
    building?
Link Building with Google Alerts




http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
Search Alerts with yolink




http://alerts.yolink.com/alerts/
Want to scrape
  without all the
technical mishaps?
Scrape Similar in Chrome




http://justinbriggs.org/quick-link-prospecting-with-scraper-extension
Browser With Scraping Tools




http://www.outwit.com/products/hub/
Visualizing Data
Things are about to
     get sexy
Network Graph Visualization




http://gephi.org/
Export Google
Analytics keyword
       data
Where is Traffic Landing




                     Blue nodes are keywords
                      sending traffic to Pink
                              pages
Visualize Your Keyword Traffic




Better Understand
•Local
•Personalization
•Double Listings
•Keyword
Cannibalization
Looking at
competitor’s link
    profile
The Usual Suspects




http://www.majesticseo.com/ and http://www.opensiteexplorer.org/
Anchor Text Distribution
Find Irregularities
                                                 Most pages on
                                                      site


What Is This?




Doesn’t really share anchors with rest of site
A Pre-owned Domain Redirect



                   They acquired a
              pre-owned domain and 301
               redirected to a subpage.
Use data visualization
   to discover site
      problems
Data Management Workspace




http://www.visokio.com/omniscope
Export Google
Analytics keyword
   data again
Highlight Content Problems
  Good top of funnel keywords




                                All high B.R. land on two
                                      template types




                                        A content gap our users
                                           are experiencing
Export Google
Webmaster Tools CTR
      data
CTR Distribution Curve
Visualize Business Analytics




http://www.tableausoftware.com/
Dynamically Visualize EDW
Technical Work
Web Browser Automation




http://seleniumhq.org/
Stripping inline CSS
out of hundreds of
      articles
RegEx Find and Replace




http://macromates.com/
Screaming Frog SEO Spider




http://www.screamingfrog.co.uk/seo-spider/
Catching Problems
Adwords team
  enforces policy
without prior notice
Google Analytics Alerts
Solving for Content
Building a new
 information
 architecture
Thousands of
 historical content
pieces without right
    schema data
Crowdsource Data




http://www.smartsheet.com/
Rewriting hundreds
  of thousands of
articles post Panda
Crowdsourced Content




http://www.serv.io/
Ratings and Reviews
bazaarvoice




http://www.bazaarvoice.com/products/ratings-and-reviews
Leverage in
recommendation
     engine
Soovle Keyword Suggest




http://soovle.com/
Using content and
keyword strategy to
   grow revenue
Use data for linkbait
Data Search




http://www.zanran.com/q/
Justin Briggs, SEO Manager
Justin.Briggs@BigFishGames.com
@JustinRBriggs
http://justinbriggs.org

More Related Content

What's hot

SEO Myths Busted IV
SEO Myths Busted IVSEO Myths Busted IV
SEO Myths Busted IV
FinishJoomla
 
SEO Myths Busted III
SEO Myths Busted IIISEO Myths Busted III
SEO Myths Busted III
FinishJoomla
 
Joomla 1.6 Core SEO and Best Practices
Joomla 1.6 Core SEO and Best PracticesJoomla 1.6 Core SEO and Best Practices
Joomla 1.6 Core SEO and Best Practices
FinishJoomla
 

What's hot (20)

SMX East - SEO Tools Panel
SMX East - SEO Tools PanelSMX East - SEO Tools Panel
SMX East - SEO Tools Panel
 
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
 
Technical SEO Audit Checklist
Technical SEO Audit ChecklistTechnical SEO Audit Checklist
Technical SEO Audit Checklist
 
Seozone - 5 tips
Seozone  - 5 tips Seozone  - 5 tips
Seozone - 5 tips
 
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEO
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOUK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEO
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEO
 
SEO Myths Busted IV
SEO Myths Busted IVSEO Myths Busted IV
SEO Myths Busted IV
 
Combatting Crawl Bloat & Pruning Your Content Effectively
Combatting Crawl Bloat & Pruning Your Content EffectivelyCombatting Crawl Bloat & Pruning Your Content Effectively
Combatting Crawl Bloat & Pruning Your Content Effectively
 
SEO Myths Busted III
SEO Myths Busted IIISEO Myths Busted III
SEO Myths Busted III
 
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...
 
Google's Hummingbird and the Entity Search Revolution
Google's Hummingbird and the Entity Search RevolutionGoogle's Hummingbird and the Entity Search Revolution
Google's Hummingbird and the Entity Search Revolution
 
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEORendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
 
Easier and faster tagging with Kermit
Easier and faster tagging with KermitEasier and faster tagging with Kermit
Easier and faster tagging with Kermit
 
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
 
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUKeeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
 
SEO in Orbit - Duplicate Content by OnCrawl
SEO in Orbit - Duplicate Content by OnCrawlSEO in Orbit - Duplicate Content by OnCrawl
SEO in Orbit - Duplicate Content by OnCrawl
 
Joomla 1.6 Core SEO and Best Practices
Joomla 1.6 Core SEO and Best PracticesJoomla 1.6 Core SEO and Best Practices
Joomla 1.6 Core SEO and Best Practices
 
Joomla 1.7 SEO
Joomla 1.7 SEOJoomla 1.7 SEO
Joomla 1.7 SEO
 
SMX West 2020 - Leveraging Structured Data for Maximum Effect
SMX West  2020 - Leveraging Structured Data for Maximum EffectSMX West  2020 - Leveraging Structured Data for Maximum Effect
SMX West 2020 - Leveraging Structured Data for Maximum Effect
 
JavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick StoxJavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick Stox
 
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014SEO Tools of the Trade - Barcelona Affiliate Conference 2014
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
 

Similar to Inbound Marketing Tools - SearchFest

Similar to Inbound Marketing Tools - SearchFest (20)

SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic PantaleonWebsite Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
 
Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2
 
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
 
Technical SEO Updated
Technical SEO UpdatedTechnical SEO Updated
Technical SEO Updated
 
Demand Quest SEO training session 2
Demand Quest SEO training session 2Demand Quest SEO training session 2
Demand Quest SEO training session 2
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
 
SEO for Developers
SEO for DevelopersSEO for Developers
SEO for Developers
 
Free SEO Tools
Free SEO ToolsFree SEO Tools
Free SEO Tools
 
WordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersWordPress & SEO Love for Beginners
WordPress & SEO Love for Beginners
 
Smart Factory: Search Engine Optimization
Smart Factory: Search Engine OptimizationSmart Factory: Search Engine Optimization
Smart Factory: Search Engine Optimization
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
 
SEO and WordPress: The Basics and Beyond
SEO and WordPress: The Basics and BeyondSEO and WordPress: The Basics and Beyond
SEO and WordPress: The Basics and Beyond
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
 
seo (1).ppt
seo (1).pptseo (1).ppt
seo (1).ppt
 
seo.ppt
seo.pptseo.ppt
seo.ppt
 
WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014
 
Seo Dcu 7th March
Seo   Dcu 7th MarchSeo   Dcu 7th March
Seo Dcu 7th March
 
SEO for the CEO - What C-level Executives Need to Know About Search
SEO for the CEO - What C-level Executives Need to Know About SearchSEO for the CEO - What C-level Executives Need to Know About Search
SEO for the CEO - What C-level Executives Need to Know About Search
 
Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
 

More from Justin Briggs

Light, Camera, Marketing : Video Production for Online Marketing
Light, Camera, Marketing : Video Production for Online MarketingLight, Camera, Marketing : Video Production for Online Marketing
Light, Camera, Marketing : Video Production for Online Marketing
Justin Briggs
 
Advanced Structured Data: Beyond Rich Snippets
Advanced Structured Data: Beyond Rich SnippetsAdvanced Structured Data: Beyond Rich Snippets
Advanced Structured Data: Beyond Rich Snippets
Justin Briggs
 

More from Justin Briggs (20)

Using Search to Grow Your YouTube Audience
Using Search to Grow Your YouTube AudienceUsing Search to Grow Your YouTube Audience
Using Search to Grow Your YouTube Audience
 
Youtube SEO Strategies: How to Get More Views on YouTube
Youtube SEO Strategies: How to Get More Views on YouTubeYoutube SEO Strategies: How to Get More Views on YouTube
Youtube SEO Strategies: How to Get More Views on YouTube
 
YouTube SEO: Reverse Engineering YouTube Search
YouTube SEO: Reverse Engineering YouTube SearchYouTube SEO: Reverse Engineering YouTube Search
YouTube SEO: Reverse Engineering YouTube Search
 
Light, Camera, Marketing : Video Production for Online Marketing
Light, Camera, Marketing : Video Production for Online MarketingLight, Camera, Marketing : Video Production for Online Marketing
Light, Camera, Marketing : Video Production for Online Marketing
 
Mobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy GapMobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy Gap
 
iOS & Android App Indexing & App Actions
iOS & Android App Indexing & App ActionsiOS & Android App Indexing & App Actions
iOS & Android App Indexing & App Actions
 
Advanced Structured Data: Beyond Rich Snippets
Advanced Structured Data: Beyond Rich SnippetsAdvanced Structured Data: Beyond Rich Snippets
Advanced Structured Data: Beyond Rich Snippets
 
App Indexing - Increasing mobile visibility with structured data
App Indexing - Increasing mobile visibility with structured dataApp Indexing - Increasing mobile visibility with structured data
App Indexing - Increasing mobile visibility with structured data
 
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014Conversational Search, Entities, and Knowledge Graph - Mozcon 2014
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014
 
Getting Things To Rank: Improve Search Visibility Using Entities
Getting Things To Rank: Improve Search Visibility Using EntitiesGetting Things To Rank: Improve Search Visibility Using Entities
Getting Things To Rank: Improve Search Visibility Using Entities
 
How To Grow Your Mobile App Audience Using Organic Search
How To Grow Your Mobile App Audience Using Organic SearchHow To Grow Your Mobile App Audience Using Organic Search
How To Grow Your Mobile App Audience Using Organic Search
 
Using Web Search for Mobile App Marketing - ASO (App Store Optimization) at SMX
Using Web Search for Mobile App Marketing - ASO (App Store Optimization) at SMXUsing Web Search for Mobile App Marketing - ASO (App Store Optimization) at SMX
Using Web Search for Mobile App Marketing - ASO (App Store Optimization) at SMX
 
Link Building SMX Advanced 2013
Link Building SMX Advanced 2013Link Building SMX Advanced 2013
Link Building SMX Advanced 2013
 
Wordpress SEO Presentation at Wordcamp Seattle
Wordpress SEO Presentation at Wordcamp SeattleWordpress SEO Presentation at Wordcamp Seattle
Wordpress SEO Presentation at Wordcamp Seattle
 
Strategic Content Marketing
Strategic Content MarketingStrategic Content Marketing
Strategic Content Marketing
 
Technical Hacks for Content Marketing
Technical Hacks for Content MarketingTechnical Hacks for Content Marketing
Technical Hacks for Content Marketing
 
Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012Getting RCS Done as an In-house SEO | SearchLove 2012
Getting RCS Done as an In-house SEO | SearchLove 2012
 
SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012
 
Link Building Reporting
Link Building ReportingLink Building Reporting
Link Building Reporting
 
Effective Link Building - Pro SEO Boston 2011
Effective Link Building - Pro SEO Boston 2011Effective Link Building - Pro SEO Boston 2011
Effective Link Building - Pro SEO Boston 2011
 

Recently uploaded

Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 

Inbound Marketing Tools - SearchFest