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Wordpress SEO<br />@JustinRBriggs<br />
So…<br />I may speak fast, but I’ll upload slides.<br />#1 distilled.co.uk/blog<br />#2 twitter.com/JustinRBriggs<br />
How do I do better in Google?<br />
Wordpress Can Handle Most SEO<br />(the mechanics at least)<br />
But SEO Is a Bit More Complicated<br />
What Do You Need To Know?<br />
Passing Link Value<br />Source: http://seomoz.org<br />
Passing Link Value<br />Source: http://www.mattcutts.com/blog/pagerank-sculpting/<br />
Anchor Text<br />Source: http://seomoz.org<br />
Keyword Research<br />Source: http://seomoz.org<br />
Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
Fundamentals<br />Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
The Mechanics<br />
Themes<br />
Permalinks<br />“Just like Danny Devito, URLs should be short, relevant <br />and easy to remember.” <br />- Danny Dover<b...
SEO Plugins<br />All-in-One SEO: http://bit.ly/SFGb<br />Headspace: http://bit.ly/SRYzq<br />Robots Meta: http://bit.ly/DT...
Titles<br />Job Search Made Simple| Simply Hired<br />Better<br />Simply Hired | Job Search Made Simple<br />Job Search Ma...
Meta Descriptions<br />This acts as ad copy.<br />
Meta Keywords<br />"we don't use this information at all"<br />http://www.mattcutts.com/blog/keywords-meta-tag-in-web-sear...
Duplicate Content<br />Source: http://www.elliance.com/<br />
Internal Linking<br /><ul><li>Related post plugins
Linking inside posts
Use sidebar, footer, and menu.</li></li></ul><li>Robots.txt<br /><ul><li>Blocks crawl
URLs can still index
Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
HTML & XML Sitemaps<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
Submit to search engines
Create HTML Sitemaps</li></li></ul><li>301 Redirects<br />For:<br /><ul><li>Moving content
Change URLs
Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
Some decay</li></ul>Redirection Plugin:  http://bit.ly/sQsa<br />Source: http://bit.ly/ffhgGR<br />
Security<br />Keep your site updated!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://...
Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
WP Super Cache - http://bit.ly/2JRmag
W3 Total Cache - http://bit.ly/13GVNl
Google Page Speed - http://bit.ly/MjqPU</li></li></ul><li>Stop Spam<br />Install Akismet: http://akismet.com/<br />
The Non-Mechanics<br />
You Need Content<br /><ul><li>Unique
Relevant
Interesting
Useful</li></li></ul><li>Great Content<br />
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Wordpress SEO - Wordcamp Seattle #wcsea

Wordpress SEO presentation from Wordcamp Seattle in 2011

Wordpress SEO - Wordcamp Seattle #wcsea

  1. 1. Wordpress SEO<br />@JustinRBriggs<br />
  2. 2. So…<br />I may speak fast, but I’ll upload slides.<br />#1 distilled.co.uk/blog<br />#2 twitter.com/JustinRBriggs<br />
  3. 3. How do I do better in Google?<br />
  4. 4. Wordpress Can Handle Most SEO<br />(the mechanics at least)<br />
  5. 5. But SEO Is a Bit More Complicated<br />
  6. 6. What Do You Need To Know?<br />
  7. 7. Passing Link Value<br />Source: http://seomoz.org<br />
  8. 8. Passing Link Value<br />Source: http://www.mattcutts.com/blog/pagerank-sculpting/<br />
  9. 9. Anchor Text<br />Source: http://seomoz.org<br />
  10. 10. Keyword Research<br />Source: http://seomoz.org<br />
  11. 11. Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
  12. 12. Fundamentals<br />Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
  13. 13. The Mechanics<br />
  14. 14. Themes<br />
  15. 15. Permalinks<br />“Just like Danny Devito, URLs should be short, relevant <br />and easy to remember.” <br />- Danny Dover<br />
  16. 16. SEO Plugins<br />All-in-One SEO: http://bit.ly/SFGb<br />Headspace: http://bit.ly/SRYzq<br />Robots Meta: http://bit.ly/DT0l<br />YoastWordpress SEO Plugin:<br />http://bit.ly/axBnIb<br />In Beta<br />
  17. 17. Titles<br />Job Search Made Simple| Simply Hired<br />Better<br />Simply Hired | Job Search Made Simple<br />Job Search Made Simple<br />Job Search, Jobs, Find Jobs, Career Search<br />Worse<br />Simply Hired<br />Home<br />
  18. 18. Meta Descriptions<br />This acts as ad copy.<br />
  19. 19. Meta Keywords<br />"we don't use this information at all"<br />http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/<br />
  20. 20. Duplicate Content<br />Source: http://www.elliance.com/<br />
  21. 21. Internal Linking<br /><ul><li>Related post plugins
  22. 22. Linking inside posts
  23. 23. Use sidebar, footer, and menu.</li></li></ul><li>Robots.txt<br /><ul><li>Blocks crawl
  24. 24. URLs can still index
  25. 25. Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
  26. 26. HTML & XML Sitemaps<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
  27. 27. Submit to search engines
  28. 28. Create HTML Sitemaps</li></li></ul><li>301 Redirects<br />For:<br /><ul><li>Moving content
  29. 29. Change URLs
  30. 30. Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
  31. 31. Some decay</li></ul>Redirection Plugin: http://bit.ly/sQsa<br />Source: http://bit.ly/ffhgGR<br />
  32. 32. Security<br />Keep your site updated!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://bit.ly/NQox<br />
  33. 33. Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
  34. 34. WP Super Cache - http://bit.ly/2JRmag
  35. 35. W3 Total Cache - http://bit.ly/13GVNl
  36. 36. Google Page Speed - http://bit.ly/MjqPU</li></li></ul><li>Stop Spam<br />Install Akismet: http://akismet.com/<br />
  37. 37. The Non-Mechanics<br />
  38. 38. You Need Content<br /><ul><li>Unique
  39. 39. Relevant
  40. 40. Interesting
  41. 41. Useful</li></li></ul><li>Great Content<br />
  42. 42. Google Instant (Everyone Else)<br />The same conversations!<br />
  43. 43. Break the Noise<br />OKCupid Inspired Heatmap!<br />
  44. 44. Mormon SEO<br />Instead of repeating story, add value.<br />Earned links from 48 domains.<br />
  45. 45. Good, even great, content alone means nothing.<br />
  46. 46. Link building is about relationship building.<br />
  47. 47. Link Building 101<br />Create great content<br />Build relationships<br />Link out<br />Do outreach<br />Use social media<br />
  48. 48. Social Media<br />
  49. 49. Zemanta<br />
  50. 50. Guest Blogging<br />
  51. 51. Resources<br /><ul><li>WP Codex SEO Guide: http://bit.ly/DDo5n
  52. 52. YoastSEO Guide: http://bit.ly/VMQg
  53. 53. SEOmoz SEO Guide: http://bit.ly/c3SZJ6</li></li></ul><li>Thanks!<br />Justin Briggs<br />Twitter:@JustinRBriggs<br />justin.briggs@distilledconsulting.com<br />http://distilledconsulting.com<br />http://distilled.co.uk<br />

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