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A social media review for biz leaders

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J.R. Atkins, MBA, MDiv
J.R. Atkins, MBA, MDiv

Includes The Big 5 of Social Media 1. LinkedIn 2. Facebook 3. Twitter 4. Blogging 5. Video And ones to watch 1. Instagram 2. Pinterest 3.SocialCam 4. DropBox 5. Yelp 6. MeetUp

Technology
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A Social Media Review for Business Leaders Download this presentation at: www.LinkedIn.com/in/JRAtkins85
 What is Social Media?  3 Keys to Social Media  A Website & Social Media Model  The Big Ones: LI, FB, T, B & V  The One to Watch  How to Keep Up  Getting Results  Resources
Wikipedia definition:  At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)  It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
1. Be Interesting 2. Content is King 3. Give to Get
 LinkedIn  Facebook  Twitter  Blogging  Video
 Instagram  Pinterest  Yelp  MeetUp  Social Cam  Drop Box
Web Site Blog Twitter LinkedIn Facebook You Tube
 LinkedIn  Complete Your Profile  Jazz Up Your Summary  Insert Links – URL’s  Invite Your Network  Add a Photo (It’s About the Relationship)  Join Groups  Your Company Page
 Facebook  Complete Your “About” (like a LinkedIn Profile)  Time Line  Add Pictures & Video  Company Page
 Twitter  Research ▪ Single Search: http://search.twitter.com ▪ Multiple Streams: www.tweetdeck.com  Publish ▪ Post from Twitter Site or Phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
 Blogging  Similar to Editorial, but with Comments  www.WordPress.com  www.blogger.com  Link to LinkedIn & FB  Mention in Twitter  Add to email Signature
 Video  www.YouTube.com  Tagging  Create Your Own Video  “Favorite” Videos you Like  Build Your Own YouTube Channel ▪ Search You Tube to see how
 www.TweetDeck.com  www.HootSuite.com  Look for the Share button on News Sites, Blogs & Websites  Link Social Media Sites Together
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You. 3. Build Your Brand’s Personality. 4. Content is King! Repurpose. 5. Use Key Words. 6. Link Resources. 7. Build Your Community. It’s all about relationships !
 Groundswell by Charlene Li and Josh Bernoff, Forrester Research  Twitter Power by Joel Comm  Sales 2.0 by Seley & Holloway  Success Simplified: Stephen Covey, J.R. Atkins & Others  Mashable (Blog on Social Media Trends)  HubSpot (Content Marketing Specialist)
Thank you for attending: A Social Media Review for Business Leaders What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.LinkedIn.com/in/JRAtkins85

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A social media review for biz leaders

  • 1. A Social Media Review for Business Leaders Download this presentation at: www.LinkedIn.com/in/JRAtkins85
  • 2. What is Social Media?  3 Keys to Social Media  A Website & Social Media Model  The Big Ones: LI, FB, T, B & V  The One to Watch  How to Keep Up  Getting Results  Resources
  • 3. Wikipedia definition:  At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)  It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
  • 4. 1. Be Interesting 2. Content is King 3. Give to Get
  • 5. LinkedIn  Facebook  Twitter  Blogging  Video
  • 6. Instagram  Pinterest  Yelp  MeetUp  Social Cam  Drop Box
  • 7. Web Site Blog Twitter LinkedIn Facebook You Tube
  • 8. LinkedIn  Complete Your Profile  Jazz Up Your Summary  Insert Links – URL’s  Invite Your Network  Add a Photo (It’s About the Relationship)  Join Groups  Your Company Page
  • 9. Facebook  Complete Your “About” (like a LinkedIn Profile)  Time Line  Add Pictures & Video  Company Page
  • 10. Twitter  Research ▪ Single Search: http://search.twitter.com ▪ Multiple Streams: www.tweetdeck.com  Publish ▪ Post from Twitter Site or Phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
  • 11. Blogging  Similar to Editorial, but with Comments  www.WordPress.com  www.blogger.com  Link to LinkedIn & FB  Mention in Twitter  Add to email Signature
  • 12. Video  www.YouTube.com  Tagging  Create Your Own Video  “Favorite” Videos you Like  Build Your Own YouTube Channel ▪ Search You Tube to see how
  • 13. www.TweetDeck.com  www.HootSuite.com  Look for the Share button on News Sites, Blogs & Websites  Link Social Media Sites Together
  • 14. 1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You. 3. Build Your Brand’s Personality. 4. Content is King! Repurpose. 5. Use Key Words. 6. Link Resources. 7. Build Your Community. It’s all about relationships !
  • 15. Groundswell by Charlene Li and Josh Bernoff, Forrester Research  Twitter Power by Joel Comm  Sales 2.0 by Seley & Holloway  Success Simplified: Stephen Covey, J.R. Atkins & Others  Mashable (Blog on Social Media Trends)  HubSpot (Content Marketing Specialist)
  • 16. Thank you for attending: A Social Media Review for Business Leaders What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.LinkedIn.com/in/JRAtkins85

Editor's Notes

  1. Change the spacing to where it should read: “download”