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Social Media & Personal Branding

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Michigan State University
Technology
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Using Social Media to Promote You and Your Content By Serena Carpenter Arizona State University
Previous Class ,[object Object],[object Object],[object Object]
What is social media?
What is social media? ,[object Object],[object Object],[object Object]
Types of social media (Antony Mayfield) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-way Today, build relationships to get permission
Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships
PR ,[object Object],[object Object],[object Object]
Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digg (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fark (1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign up for Digg and Fark ,[object Object]
StumbleUpon (2007) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – 5yr anniversary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace v. Facebook ,[object Object]
MySpace v. Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collection, not cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Google is the new resume” ,[object Object],[object Object]
What can David do? ,[object Object]
Unique id ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking vs. Presence ,[object Object],[object Object],[object Object]
You create content, you cannot fear posting information ,[object Object],[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object]
Online book reviews ,[object Object]
Submit online articles ,[object Object],[object Object],[object Object]
First impressions are often formed online first ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advice ,[object Object],[object Object],[object Object],[object Object]
Secure your name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some information from Dan Schwabel

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