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Social media & mobile technology for seniors

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Seniors are adopting technology such as social media and mobile apps yet need to learn at their own pace. This presentation takes a senior thought the Big 5+1 of social media and the what and why of mobile apps.

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Social media & mobile technology for seniors

  1. 1. Social Media & Mobile Technology for Seniors Download this presentation at: www.SlideShare.net/JRatkins
  2. 2. Part 1 – Social Media  What is Social Media & 3 Keys to Success  The Big 5+1: LI, FB,T, B,V & G+  The Ones toWatch  Online Marketing Model  Social MediaTypes, Keeping Up & Results Part 2 - MobileTechnology  Why is MobileTech Growing  Mobile Platforms & MobileWebsites  How to Keep Up  Resources
  3. 3.  Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks  Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.  Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
  4. 4. 1. Be Interesting 2. Content is King 3. Give to Get How to do you get recognized and acted upon it in all of the noise?
  5. 5.  LinkedIn  Facebook  Twitter  Blogging  Video  Google+
  6. 6.  Instagram  Pinterest  Yelp  MeetUp  Social Cam  Drop Box
  7. 7. Web Site Blog LinkedIn Facebook Twitter YouTube
  8. 8.  LinkedIn  CompleteYour Profile  An Effective Summary  Add a Photo (It’s About the Relationship)  Join Groups  Add URLs to each section  Your Company Page ▪ Use the Same Company Name
  9. 9.  Facebook  CompleteYour “About” (like a LinkedIn Profile)  Time Line  Add Pictures &Video  Company Page ▪ Regular Updates ▪ Rich Media
  10. 10.  Twitter  Research ▪ Single Search: http://search.twitter.com ▪ Search for key word +Twitter  Publish ▪ Post fromTwitter or phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
  11. 11.  Blogging  Similar to Journals with Comments  www.WordPress.com  www.blogger.com  “Long Form Content”  Great for Q&A, FAQ  Link to Social Media  Use Pictures &Video
  12. 12.  Video  www.YouTube.com  CreateYour OwnVideo  “Favorite”Videos you Like  Post on social Media  BuildYour OwnYouTube Channel ▪ SearchYouTube to see how
  13. 13.  Google Plus  www.Plus.Google.com ▪ akaGoogle+ and G+  SEO Reasons ▪ Link your Google+ page to your web site  ClaimYour digital Real-estate  2nd Larges Social Media Network as of Jan 13
  14. 14.  www.HootSuite.com  Set up your Social Command Center  UseThe Share button  Link Social Media Sites, But…  Editorial Calendar  Voice Mail to Email to Post  Who answers the phone?
  15. 15. 1. Decide onYour Goals and Intent. 2. Determine the RightTools forYou. 3. BuildYour Brand’s Personality. 4. Content is King! 5. Use KeyWords. 6. Link Resources. 7. BuildYour Community. It’s all about relationships !
  16. 16.  Why is MobileTechnology Growing  MobileApp Platforms  MobileApp vs MobileWebsite  SuggestedApps  Updates & Downloads  Keeping up, a 24 year old
  17. 17. 19  All the information of the world, at your finger tips, with you always  Are you ever without Google?  Did you ever sleep next to your computer?  Have you ever played Xbox while standing in line at the grocery store?
  18. 18. 20  A subset of information usually found on a website  Faster, more direct access  A few highly valuable features & functions  “Efficiency is a Feature” - Josh Clarks (Tap Worthy Author)
  19. 19. 21  For Users  Access in the moment  Compressing time  Faster decisions  Fun  Developer/Company  Money  Advertising & Branding  CompetitiveAdvantage  Customer Service
  20. 20. 22  Apple - Design  Android - For the Masses  BlackBerry - Behind the firewall  Windows - Enterprise r Us
  21. 21.  Use ResponsiveWebsite Design  Develop Once For All Platforms  Lower Development & Maintenance Cost  Requires Data Connection  Does Not Utilize Device Features
  22. 22.  Email  Texting  Maps  Music  Pictures  Local Information  News  Weather  Social Media  Browser  Specialty  Entertainment
  23. 23.  Software Updates  Application Updates  Notifications
  24. 24.  Your 24 year old friend or family member  Each other  News sources (Mashable,Tech Crunch)  Platform updates and notes  God, Google &YouTube
  25. 25.  Learning Curve  Changing Behavior &Thinking  Restart to Refresh  Wi-Fi or Cellular Data  Traveling Abroad  Confusion & Frustration
  26. 26.  Socialnomics by Erik Qualman  Inbound Marketing Brain Halligan & Dharmesh Shah  Social Media 2.0 by J.R. Atkins  Mashable (Blog on Social MediaTrends)  HubSpot (Content Marketing Specialist)
  27. 27. Thank you for attending: Social Media & Mobile Technology for Seniors What do I do? 1. Conference Presentation 2. Executive Briefings &Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.net/JRatkins

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