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Find your school’s voice: Facebook Bootcamp at Stuart Country Day <ul><li>Madeline Senkosky </li></ul><ul><li>[email_addre...
Thank you to our sponsors
Thank you to our host!
What to expect from this session: <ul><li>How to create a new Facebook page </li></ul><ul><li>Explore the admin settings <...
What to expect from this session: <ul><li>Tag, share and upload more than 20 photos. Include captions, tags, and adjusted ...
Facebook Statistics (Oct., 2011) <ul><li>People on Facebook: </li></ul><ul><li>• More than 800 million active users (up fr...
Facebook Statistics (Oct., 2011) <ul><li>Activity on Facebook: </li></ul><ul><li>• Average user is connected to 80 communi...
Pages v Groups
What is a Facebook Page? <ul><ul><li>“ Pages are for organizations to broadcast … information … to people who choose to co...
Other Page Benefits <ul><li>“ Relationship-based, constituent-centered operations are the most effective way to create aut...
Facebook Terminology <ul><li>Like </li></ul>
Facebook Terminology <ul><li>Fan a  </li></ul><ul><li>page </li></ul>
Facebook Terminology <ul><li>Page </li></ul>
Facebook Terminology <ul><li>Wall </li></ul>
Facebook Terminology <ul><li>Post </li></ul>
Facebook Terminology <ul><li>News Feed </li></ul>
Facebook Terminology <ul><li>Share </li></ul><ul><li>Re-share </li></ul>
Facebook Terminology <ul><li>Insights </li></ul>
Important Admin Controls
Administrative Control: <ul><ul><ul><ul><li>Appoint Page Admin control to multiple people within your school (i.e. Alumni ...
Use Facebook as Page
Use Facebook as Page
Use Facebook as Page <ul><li>Note: anytime a Page Admin posts to their page’s wall, the message will be displayed as the P...
Notifications <ul><li>If a user comments or Likes the page’s posts, the Page Admins will be notified in the Notifications ...
Suggest to Friends  <ul><li>Encourage all Page Admins to suggest page </li></ul><ul><ul><li>Other Admins might have differ...
Facebook Insights
Other Page Settings
Putting out fires
Putting out fires
Putting out fires
Putting out fires
Putting out fires
Putting out fires
Putting out fires
Feature “Liked” Pages
 
Other Page Settings & Resources: <ul><li>Activity Feed </li></ul><ul><li>Comments </li></ul><ul><li>Facepile </li></ul><ul...
<ul><li>Make a plan to schedule, coordinate, and track multiple posters </li></ul>
Start with the basic questions <ul><li>Define a plan: </li></ul><ul><li>who is our audience? </li></ul><ul><li>what are we...
How to create a Facebook Page:
How to create a Facebook Page:
<ul><li>Be very clear about the name of your page </li></ul><ul><li>Be sure to name your page something recognizable </li>...
How to create a Facebook Page: <ul><li>If you are creating the school’s first page, select school.  </li></ul><ul><li>For ...
Getting Started
Add an image
Invite Friends
Tell your fans
Tell your fans
Post Status Update
Promote this page
Facebook Essentials <ul><li>I’ve created a page,  </li></ul><ul><li>now what?!? </li></ul>
Make it a conversation
Make it a conversation <ul><li>Get found by potential families and students </li></ul><ul><li>Connect and engage with your...
Stoke the fire
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Ask constituents for feedback and inp...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Tap on your resources and call on you...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Remember it doesn’t have to be perfec...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Have a personality – don’t be too sti...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Make your presence as much about your...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Respond to as much as possible as qui...
Stoke the fire  <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Become a community manager and cultiv...
Stoke the fire <ul><ul><li>Share your Facebook page everywhere possible </li></ul></ul><ul><ul><li>Websites, signatures, m...
How do your constituents consume? <ul><li>News Feed </li></ul>
Edgerank <ul><li>Affinity </li></ul><ul><li>Weight  </li></ul><ul><li>Timeliness </li></ul>
How do your constituents consume? <ul><li>EdgeRank is made up of 3 variables: Affinity, Weight, and Time Decay:   </li></u...
Tips to increase edgerank <ul><li>Publish Objects That Encourage Interaction </li></ul><ul><li>Create a Forum </li></ul><u...
Tips to increase edgerank <ul><li>Share links </li></ul><ul><li>Keep it fresh (but not too fresh) </li></ul><ul><li>Ask fo...
They will rarely come back here… <ul><li>Page </li></ul>
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Find your school's Voice: Facebook Bootcamp

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Knowing how to leverage your Facebook page is only half the battle. Staying up with the persistent changes is becoming exponentially harder as Facebook continues to innovate. For Facebook administrators, it’s one more place to displace your time, and it’s hard to keep up. But no matter what the statistics, your school must be creating compelling content to get your constituents to see the content, and generate an engaging conversation to increase your interaction rate (which will, in turn, get your story into the news feed of your constituents). So how does your school swing it? Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade.

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Find your school's Voice: Facebook Bootcamp

  1. 1. Find your school’s voice: Facebook Bootcamp at Stuart Country Day <ul><li>Madeline Senkosky </li></ul><ul><li>[email_address] </li></ul><ul><li>www.edSocialMedia.com </li></ul><ul><li>@madelinesen // @edsocialmedia </li></ul>
  2. 2. Thank you to our sponsors
  3. 3. Thank you to our host!
  4. 4. What to expect from this session: <ul><li>How to create a new Facebook page </li></ul><ul><li>Explore the admin settings </li></ul><ul><li>Activate wall settings to allow conversation, including tags, photos and posts </li></ul><ul><li>Create a customized url </li></ul><ul><li>Add an additional page administrator </li></ul><ul><li>Practice navigating between “Use Facebook as page” and self </li></ul><ul><li>Post more than 10 relevant status updates (links, videos, etc.) </li></ul>
  5. 5. What to expect from this session: <ul><li>Tag, share and upload more than 20 photos. Include captions, tags, and adjusted album cover </li></ul><ul><li>“ Like” 10+ other pages similar to your topic while navigating as your page (add 5 featured) </li></ul><ul><li>Create a spam and profanity filter </li></ul><ul><li>Create an event for your page and invite friends </li></ul><ul><li>Administer a poll question on your page </li></ul><ul><li>Rules of thumb </li></ul><ul><li>Role Models </li></ul>
  6. 6. Facebook Statistics (Oct., 2011) <ul><li>People on Facebook: </li></ul><ul><li>• More than 800 million active users (up from 500 million just in June of 2011) </li></ul><ul><li>• 50% of our active users log on to Facebook in any given day </li></ul><ul><li>• Average user has 130 friends </li></ul><ul><li>• People interact with 900 billion objects </li></ul>
  7. 7. Facebook Statistics (Oct., 2011) <ul><li>Activity on Facebook: </li></ul><ul><li>• Average user is connected to 80 community pages, groups and events </li></ul><ul><li>• On average, more than 250 million photos are uploaded each day </li></ul><ul><li>• More than 350 million active users access Facebook through their mobile devices. </li></ul>
  8. 8. Pages v Groups
  9. 9. What is a Facebook Page? <ul><ul><li>“ Pages are for organizations to broadcast … information … to people who choose to connect with them.” </li></ul></ul><ul><ul><li>Note: You must create and manage a Facebook Page for your organization from your personal account. </li></ul></ul>(via Facebook.com)
  10. 10. Other Page Benefits <ul><li>“ Relationship-based, constituent-centered operations are the most effective way to create authentic community and engender loyalty and support for our institutions.” </li></ul><ul><li>— Laura Moberg Lavoie, Director of Development at The Children’s School in La Jolla </li></ul><ul><li>( http://facebook.com/tcslj , @tcslj) </li></ul>
  11. 11. Facebook Terminology <ul><li>Like </li></ul>
  12. 12. Facebook Terminology <ul><li>Fan a </li></ul><ul><li>page </li></ul>
  13. 13. Facebook Terminology <ul><li>Page </li></ul>
  14. 14. Facebook Terminology <ul><li>Wall </li></ul>
  15. 15. Facebook Terminology <ul><li>Post </li></ul>
  16. 16. Facebook Terminology <ul><li>News Feed </li></ul>
  17. 17. Facebook Terminology <ul><li>Share </li></ul><ul><li>Re-share </li></ul>
  18. 18. Facebook Terminology <ul><li>Insights </li></ul>
  19. 19. Important Admin Controls
  20. 20. Administrative Control: <ul><ul><ul><ul><li>Appoint Page Admin control to multiple people within your school (i.e. Alumni Coordinator, Development Office, Communications Office, Head of School, Trustees) </li></ul></ul></ul></ul>
  21. 21. Use Facebook as Page
  22. 22. Use Facebook as Page
  23. 23. Use Facebook as Page <ul><li>Note: anytime a Page Admin posts to their page’s wall, the message will be displayed as the Page name. </li></ul><ul><li>Through the “Facebook as Page” control setting, Page Admins also have the ability to make their Facebook Postings throughout Facebook to display as the Facebook Page. </li></ul><ul><li>All actions that you take while using Facebook as your Page will appear on Facebook as coming from your Page. </li></ul>
  24. 24. Notifications <ul><li>If a user comments or Likes the page’s posts, the Page Admins will be notified in the Notifications control setting. </li></ul>
  25. 25. Suggest to Friends <ul><li>Encourage all Page Admins to suggest page </li></ul><ul><ul><li>Other Admins might have different friends </li></ul></ul><ul><li>Enlist your best volunteers and most connected constituents to recommend the page </li></ul><ul><ul><li>Alumni Officers, Class Officers, Faculty Alumni members, Giving and Communication Officers </li></ul></ul>
  26. 26. Facebook Insights
  27. 27. Other Page Settings
  28. 28. Putting out fires
  29. 29. Putting out fires
  30. 30. Putting out fires
  31. 31. Putting out fires
  32. 32. Putting out fires
  33. 33. Putting out fires
  34. 34. Putting out fires
  35. 35. Feature “Liked” Pages
  36. 37. Other Page Settings & Resources: <ul><li>Activity Feed </li></ul><ul><li>Comments </li></ul><ul><li>Facepile </li></ul><ul><li>Like Box </li></ul><ul><li>Like Button </li></ul><ul><li>Live Stream </li></ul><ul><li>Login Button </li></ul><ul><li>Recommendations </li></ul><ul><li>Send Button </li></ul>
  37. 38. <ul><li>Make a plan to schedule, coordinate, and track multiple posters </li></ul>
  38. 39. Start with the basic questions <ul><li>Define a plan: </li></ul><ul><li>who is our audience? </li></ul><ul><li>what are we trying to achieve? </li></ul><ul><li>what are our resources? </li></ul><ul><li>who should be involved? </li></ul><ul><li>who needs to buy in? </li></ul>(courtesy of Laura Moberg Lavoie, @tcslj )
  39. 40. How to create a Facebook Page:
  40. 41. How to create a Facebook Page:
  41. 42. <ul><li>Be very clear about the name of your page </li></ul><ul><li>Be sure to name your page something recognizable </li></ul><ul><li>If your school has a common name, list your city and state in your page name </li></ul><ul><li>Name your profile something recognizable: school name + “alum,” mascot, etc. </li></ul>Naming your Facebook Page: (suggestions courtesy of Laura Moberg, @tcslj )
  42. 43. How to create a Facebook Page: <ul><li>If you are creating the school’s first page, select school. </li></ul><ul><li>For alumni groups, sports, etc., you may want to select Education. </li></ul><ul><li>By creating the page, you default to becoming the page’s administrator. </li></ul><ul><li>Create the custom url for your page. </li></ul>
  43. 44. Getting Started
  44. 45. Add an image
  45. 46. Invite Friends
  46. 47. Tell your fans
  47. 48. Tell your fans
  48. 49. Post Status Update
  49. 50. Promote this page
  50. 51. Facebook Essentials <ul><li>I’ve created a page, </li></ul><ul><li>now what?!? </li></ul>
  51. 52. Make it a conversation
  52. 53. Make it a conversation <ul><li>Get found by potential families and students </li></ul><ul><li>Connect and engage with your constituents </li></ul><ul><li>Create a community around your school </li></ul><ul><li>Promote other content you’ve created or plan to create (i.e. events, photos, blogs, podcasts, livestreams, etc.) </li></ul>
  53. 54. Stoke the fire
  54. 55. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Ask constituents for feedback and input </li></ul></ul>
  55. 56. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Tap on your resources and call on your alumni </li></ul></ul>
  56. 57. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Remember it doesn’t have to be perfectly tailored </li></ul></ul>
  57. 58. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Have a personality – don’t be too stiff/institutional </li></ul></ul>
  58. 59. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Make your presence as much about your fans as it is about your school – tag, share, respond </li></ul></ul>
  59. 60. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Respond to as much as possible as quickly as possible </li></ul></ul>
  60. 61. Stoke the fire <ul><ul><li>Build an online conversation: </li></ul></ul><ul><ul><li>Become a community manager and cultivate conversation </li></ul></ul>
  61. 62. Stoke the fire <ul><ul><li>Share your Facebook page everywhere possible </li></ul></ul><ul><ul><li>Websites, signatures, materials, etc. </li></ul></ul>
  62. 63. How do your constituents consume? <ul><li>News Feed </li></ul>
  63. 64. Edgerank <ul><li>Affinity </li></ul><ul><li>Weight </li></ul><ul><li>Timeliness </li></ul>
  64. 65. How do your constituents consume? <ul><li>EdgeRank is made up of 3 variables: Affinity, Weight, and Time Decay: </li></ul><ul><ul><li>Affinity is dependent on a user's relationship with an object in the news feed. </li></ul></ul><ul><ul><li>Weight is determined by the type of object, such as a photo/video/link/etc. </li></ul></ul><ul><ul><li>The last variable is Time Decay, as an object gets older, the lower the value. </li></ul></ul><ul><ul><li>http://edgerankchecker.com/ </li></ul></ul>
  65. 66. Tips to increase edgerank <ul><li>Publish Objects That Encourage Interaction </li></ul><ul><li>Create a Forum </li></ul><ul><li>Make the Most of Photos and Videos </li></ul><ul><ul><li>http://www.socialmediaexaminer.com/ </li></ul></ul>
  66. 67. Tips to increase edgerank <ul><li>Share links </li></ul><ul><li>Keep it fresh (but not too fresh) </li></ul><ul><li>Ask for help </li></ul><ul><ul><li>http://www.socialmediaexaminer.com/ </li></ul></ul>
  67. 68. They will rarely come back here… <ul><li>Page </li></ul>

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