In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you. As you look at your carrier and your life, consider what is influencing you at this stage of your life. a. What are you reading? b. What media are you consuming? c. Who do you associate with or spend time with? d. What conversations do your repeat with others and yourself?

1. UnderstandingYour
Circles Of Influence
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2.  What is Social Media?
 Circles of Influence Model
 3 Keys to Social Media
 The Big 5+1: LI, FB,T, B,V & G+
 The Ones toWatch
 Online Marketing Model
 Details of the Big 5+1
 How to Keep Up
 Getting Results
 Resources

3.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

5. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?

6.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+
Details to Come

7.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

8. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

9.  LinkedIn
 www.LinnikedIn.com
 CompleteYour Profile
 An Effective Summary
 Add a Photo (It’s About the Relationship)
 Join Groups
 Add URLs to each section
 Your Company Page
▪ Use the Same Company Name

10.  Facebook
 www.Facebook.com
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures &Video
 Company Page
▪ Regular Updates
▪ Rich Media

11.  Twitter
 www.Twitter.com
 Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
 Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

12.  Blogging
 Similar to Journals with Comments
 www.WordPress.com
 www.blogger.com
 “Long Form Content”
 Great for Q&A, FAQ
 Link to Social Media
 Use Pictures &Video

13.  Video
 www.YouTube.com
 CreateYour OwnVideo
 “Favorite”Videos you Like
 Post on social Media
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

14.  Google Plus
 www.Plus.Google.com
▪ aka Google+ and G+
 SEO Reasons
▪ Link your Google+ page to your web site
 ClaimYour digital Real-estate
 2nd Larges Social Media Network as of Jan 13

15.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

16. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

17.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

18. Thank you for attending:
UnderstandingYour Circles Of Influence
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
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